cmis marketing group 8 may 2012. introductions carol geyer, oasis senior director of communications...

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CMIS Marketing Group 8 May 2012

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Page 1: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

CMIS Marketing Group8 May 2012

Page 2: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Introductions Carol Geyer, OASIS Senior Director of Communications Jane Harnad, OASIS Event Manager Erin McCart, ASG Software Solutions Tessa Ward, Booz Allen Hamilton Lindsay Smith, Genus David Choy, CMIS TC chair Karsten Eberding Jane Zupan, Nuxeo Mark Carlson, Oracle Florian Mueller, SAP AG Kareem Qureshi, TELUS Rainer Pausch, WeWebU Douglas Little, Zia

Page 3: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Group Mission, Organization,

To promote widespread adoption of CMIS through education and awareness

Provide maximum visibility and marketing benefits for members

Page 4: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Coordinate activities with CMIS TC

Content used in CMIS Marketing Group materials will be taken from or based on approved CMIS TC technical work.

CMIS Marketing Group materials are offered for general informational purposes only. They are not approved OASIS technical deliverables, and they provide no assurances under OASIS policies.

Page 5: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Mailing list, Web pages

[email protected] Marketing Group members can post and are automatically subscribed; public may view archives. Don’t forward to list without author’s permission! Don’t post confidential info to the list!

www.oasis-open.org/committees/cmis-marketing www.oasis-open.org/apps/org/workgroup/cmis-marketing/

Page 6: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Discussion / Prioritization of Initial Projects

Events (interops, sessions, panels, co-sponsorships)Possible Interop venues:

DMS, Gilbane, others?Possible Session/Workshop venue: AIIM Roadshow

- Other suggestions?

Case Studies Collections CMIS Book

Page 7: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Other potential marketing activities

Webinars Videos Online product directory Social media strategy Press/analyst briefings Testimonial quotes Other suggestions?

Page 8: CMIS Marketing Group 8 May 2012. Introductions  Carol Geyer, OASIS Senior Director of Communications  Jane Harnad, OASIS Event Manager  Erin McCart,

Future meetings

Monthly?