cmns 354 project 1b d101 group 5 ying lam jenny hu mandy jin
TRANSCRIPT
![Page 1: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/1.jpg)
CMNS 354 Project 1B D101
Group 5
Ying LamJenny Hu
Mandy Jin
![Page 2: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/2.jpg)
QUESTION 5
Explain and illustrate and/or demonstrate how the following terms and concepts apply to design: “Ockham’s
Razor,” “form follows function,” and “signal to noise ratio.”
![Page 3: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/3.jpg)
OCKHAM’S RAZOR …
![Page 4: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/4.jpg)
OCKHAM’S RAZOR
Simple designs are preferred
Unnecessary elements decrease a design’s efficiency, and increase the probability of unanticipated consequences.
These unnecessary elements have the potential to fail or create problems.
![Page 5: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/5.jpg)
OCKHAM’S RAZOR (CONTINUED…)
How would one know whether a design follows the principles of Ockham’s Razor?
Keep in mind the following: to “select the display with the FEWEST visual
elements.” (p.172)
![Page 6: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/6.jpg)
CHOOSE THE DESIGN THAT FOLLOWS THE PRINCIPLES OF OCKHAM'S RAZOR
![Page 7: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/7.jpg)
FORM FOLLOWS FUNCTION .
![Page 8: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/8.jpg)
FORM FOLLOWS FUNCTION
Concept origin: Jesuit monk Carlo Lodoli (18th C.)
Influenced designers - Horatio Greenough & Louis Sullivan (p. 107)
![Page 9: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/9.jpg)
FORM FOLLOWS FUNCTION (CONT’D…)
“Beauty results from purity of function…” – p. 106
Based on belief that “form follows function in nature”argued to be false should be the other way around
Artistic considerations in design should be secondary to functional ones
Based on descriptive interpretation
Descriptive Prescriptive
![Page 10: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/10.jpg)
![Page 11: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/11.jpg)
SIGNAL-TO-NOISE RATIO .
![Page 12: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/12.jpg)
SIGNAL-TO-NOISE RATIO
Information = Signal
Degradation
Extraneous Information = Noise Diluting Clarity
![Page 13: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/13.jpg)
SIGNAL-TO-NOISE RATIO
![Page 14: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/14.jpg)
ResearchDecisionTestingEmphasizing
Necessary Unnecessary
-Minimize -Realize-Avoid/ Eliminate
GOOD DESIGN!
Maximizing Minimizing
![Page 15: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/15.jpg)
DISCUSSION QUESTION
Aside from the examples of ‘form follows functions’ we have shown, what are more examples of this in our daily life?
During the communication design process, can you think of any ways to avoid or reduce noise?
Ockham’s razor is known for keeping designs simple, with that in mind, why do designers still like to complex their designs?
![Page 16: CMNS 354 Project 1B D101 Group 5 Ying Lam Jenny Hu Mandy Jin](https://reader035.vdocument.in/reader035/viewer/2022062410/5697bff61a28abf838cbe1d0/html5/thumbnails/16.jpg)
CREDITSYing Lam - Responsible for Ockham’s Razor
- Powerpoint Proof-Read and Tweaking
- Script & Bibliography
Jenny Hu - Responsible for Form follows Function
- Powerpoint Layout Design
- Powerpoint General Starter Summary of Terms
Mandy Jin - Responsible for Signal-to-Noise Ratio
- Powerpoint Signal-to-Noise Ratio Summary
Amish Round Tables. Brookline Dining Room Table. (n.d.) Retrieved on June 1, 2011 from http://www.amishroundtables.com/index.php?main_page=product_info&cPath=1_18&products_id=1820
Confusing restroom signs. Improved Exterior & Interior Design Check Out The New Grand Cherokee. (n.d.) Retrieved on June 2ed, 2011 from http://www.tensionnot.com/pictures/Toilet/Confusing-Restroom-Signs
Google. Google Homepage Screenshot. Retrieved on June 1, 2011 from http://www.google.ca
Hans. Tables by Chul an Kwak. May 6. 2009. Retrieved on June 1, 2011 from http://cubeme.com/blog/2009/05/06/tables-by-chul-an-kwak/
Lidwell, William et al. (2010). Universal Principles of Design. Beverley, Massachusetts: Rockport Publishers Inc.
PoshGirl Couture. Pink Barbie Beetle. (n.d.) Retrieved on June 1, 2011 from http://poshgrlcouture.blogspot.com/2011/03/step-aside-barbie.html
Ryan, C.D. Form follows function. June 1. 2008. Retrieved on June 1, 2011 from http://www.cdryan.com/postings/06.08/06.08.htm
Washroom signs. Titanium Steel Letters Inc. Retrieved on June 2ed, 2011 from http://tisteelletters.com/?page_id=24
Yahoo. Yahoo Homepage Screenshot. Retrieved on June 1, 2011 from http://www.yahoo.ca