cmo 2.0 : the rise of the chief marketing technologist
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© 2015 SAPIENT CORPORATION | CONFIDENTIAL
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© 2015 SAPIENT CORPORATION | CONFIDENTIAL© 2015 SAPIENT CORPORATION | CONFIDENTIAL
Source: By WillMcC - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4379199
Source: The rise of the marketer: Driving engagement, experience and revenue. Economist Intelligence Unit survey of 478 marketing executives, published January 2015
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Source: https://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist
Download the full report: http://bit.ly/martech14
Customer Experience Leaders, 107.50%
S&P 500 Index, 72.30%
Customer Experience Laggards, 27.60%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
© 2015 Watermark Consulting Source: http://www.watermarkconsult.net/docs/Watermark-Customer-Experience-ROI-Study.pdfWatermark defines Customer Experience Leaders and Laggards as the top ten and bottom ten rated public companies in Forrester Research’s 2007-2014 Customer Experience Index studies. Comparison is based on performance of equally-weighted, annually readjusted stock portfolios of Customer Experience Leaders and Laggards relative to the S&P 500 Index
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