cmos & cios must be bffs in the boardroom
DESCRIPTION
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to work together. This talk examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work. Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.TRANSCRIPT
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BFFs in the Boardroom
CIOs and CMOs in the Aligned Organization
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Where we’ve come from
December 2013 | WITI
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Where we’ve come from
Dysfunctional relationship between marketing & IT
December 2013 | WITI
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Where we’ve come from
No shared governance
December 2013 | WITI
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Where we’ve come from
Insufficient IT support to marketing projects
December 2013 | WITI
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Where we’ve come from
Marketing forging ahead with technology implementations without IT involvement
December 2013 | WITI
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Where we’ve come from
A growing communication gap
December 2013 | WITI
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Where we’ve come from
December 2013 | WITI
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What are the consequences?
December 2013 | WITI
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What are the consequences?
1. Customer 2. Company 3. You
December 2013 | WITI
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What are the consequences?
Communication disconnect impacts strategic decisions that prove critical in customer experience
December 2013 | WITI
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What are the consequences?
Customers and digital marketing practices are changing faster than companies are responding
December 2013 | WITI
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What are the consequences?
Your job security
December 2013 | WITI
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The Need for CIO-CMO Alignment
December 2013 | WITI
“You can no longer separate business from technology or technology from business”-Faisal Hoque, Author of Sustained Innovation
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The Need for CIO-CMO Alignment
December 2013 | WITI
Consumers
&
deeply
embrace new digital and social media technologies and engagement
broadly
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The Need for CIO-CMO Alignment
December 2013 | WITI
Marketing & IT execs believe there’s significant collaborative opportunity
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The Need for CIO-CMO Alignment
December 2013 | WITI
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The Need for CIO-CMO Alignment
December 2013 | WITI
IT & Marketing execs are not highly prepared to leverage collaborative opportunities
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What Does the Road Ahead Look Like?
December 2013 | WITI
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What Does the Road Ahead Look Like?
December 2013 | WITI
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So How Do You Do It??
December 2013 | WITI
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So How Do You Do It?
Collaborative Framework of Cross-Functional Behaviors
December 2013 | WITI
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MINDSET
December 2013 | WITI
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MEASURE
December 2013 | WITI
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MODEL
December 2013 | WITI
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MAP
December 2013 | WITI
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MAKE
December 2013 | WITI
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MODIFY
December 2013 | WITI
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MONETIZE
December 2013 | WITI
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Remember, together…
December 2013 | WITI
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THANK YOU!
LET’S CONNECT
Ghennipher Weeks• Web:
www.AppliedConnectioneering.com• Email:
• Phone: 888.607.5801December 2013 | WITI