cmp technologyfiles.investis.com/ubm/downloads/2006-06-20.pdf · 6/20/2006 · 13 13 broad and...
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CMPCMP TechnologyTechnology
Steve WeitznerPresident and CEO
June 14, 2006
Get There. With CMP.
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United Business Media:Global B2B and News Distribution
• Leading global b2b media company - only focused global player• UBM brings together b2b buyers and sellers, building leading positions– Fast growing geographies– Specific vertical B2B markets
• PR Newswire - global news distribution market leader• CMP - integrated event, print, data & online marketing services
– CMP Technology – global business focused on technology– CMPMedica – global healthcare media – CMP Information – UK based professional b2b media (20 verticals)– CMP Asia – events-led Asian media focused on specific verticals
• Committed to strong financial returns for shareholders
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2005 Revenue by Division
Revenue£m
OperatingProfit
£mMargin
%
PR Newswire 104.1 29.2 28.0
CMP Asia 61.9 17.5 28.3
CMPMedica 106.9 19.4 18.1
24.9
43.0
3.1
137.1
11.0
24.3
-
19.6 **
CMP Media
CMPi
Corporate
Total
225.9 **
177.0
-
675.8
** Excludes share of profits of disposed ofequity accounted investments of £4.6m
* CMP Technology’s 2005 pro forma revenue is £200 (which includes full year of acquisition revenue)
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Strong Financial Returns:Track Record of EPS and DPS growth
16.3p
23.9p
0
10
20
30
40
7.0p
9.0p
12.0p
0
2
4
6
8
10
12
14
16
18
DPS growth: 114%
2002 2003 20042002 2003 2004
Note: 2002 & 2003 UK GAAP, 2004 & 2005 IFRS
2005 2005
15.0p
40.9p
32.7p
EPS growth: 150%
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Source:Source: 2004 pro forma UBM group excluding NOP and legacy television assets and including Exchange & Mart and CMPMedica
Rebalancing Portfolio to Accelerate GrowthRevenue Distribution
22%
16% 15%
46%57%
31%
5% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2004 pro forma 2005 pro forma
Online
PR Newswire
Events
Underlying actual revenue growth rates - Pro forma 2005
Print: (2.5)%
Events: 9.5%
Online: 24.2%
PR Newswire: 8.7%
Group: 4.7%
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Market Trends
• Audience focus is increasing – Shift from horizontal to vertical sectors– Qualified leads vs. mass market– Analytic ROI
• Events: targeted and global
• Online: migration of spend increasing
• Opportunities in emerging markets: China, India, Brazil, Russia
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CMP Technology
Biggest pureBiggest pure--play bplay b--toto--b technology media companyb technology media company
CMP is the essential information resource for global technology communities. Through our broad and deep portfolio of products and services, we provide guaranteed measurable results for our customers.
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E N T E R T A I N M E N T
MUSIC PLAYERNETWORK
ENTERTAINMENTTECHNNOLOGY
H E A L T H C A R E
CMP HEALTHCAREPUBLISHING CME LLC
H B A & C R U I S E T R A D E S H O W S
T E C H N O L O G Y
COMMUNICATIONSCHANNEL ENTERPRISE
SOFTWAREELECTRONICS APPLIEDTECHNOLOGIES
100 publications 100 publications •• 2.6 million readers 2.6 million readers •• 150 events 150 events •• 80k attendees80k attendees200 websites 200 websites •• 3.6 million unique monthly visitors 3.6 million unique monthly visitors ••
200k attendees NetSeminars200k attendees NetSeminars
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Enterprise & IT Management
IT Solution Providers / Value-Added Resellers
Electronic SystemsDesign & Management
Call Center Management
Game Developers & Industry Professionals
• Microsoft• Oracle• SAP
• Intel• Texas Instruments
• Symantec• Business Objects• CA Applied
Technologies Group
Enterprise Group
Channel Group
Software Development Group
Connecting Sellers to Target Audiences across Technology Markets
Hardware ManufacturersHardware Manufacturers• HP• Dell• Sony
• Cisco• Sun• IBM
Software CompaniesSoftware Companies
TelecomunicationsProfessionals &
Service ProvidersCommunications Group
Component ManufacturersComponent Manufacturers
Communications ProvidersCommunications Providers• AT&T• Verizon
Electronics Group
Software DevelopersIn OEMs, Channel
And Enterprise
BuyersSellers
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Changing Product Mix to Balance Portfolio
% by Media Channel 2003 2004 2005
77% 66%
17%
17%
Events 13% 15% 32%
9%
2006Pro forma
Print 73% 50%
Online 12% 18%
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Revenue Trends
0.0
10.0
20.0
30.0
40.0
50.0
2002 2003 2004 2005
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
200.0
2002 2003 2004 2005
CAGR 2002CAGR 2002--2005 (%)2005 (%)Specialized Events 8.3Specialized Events 8.3
Banner Advertising 21.2Banner Advertising 21.2
Custom Publishing 41.9Custom Publishing 41.9
Microsites/Webcasts 74.7Microsites/Webcasts 74.7
PrintPrint
Aggregate Growth ProductsAggregate Growth ProductsGrowth ProductsGrowth Products
CAGR (6.3)CAGR (6.3)
CAGR 18.4CAGR 18.4
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Revenue Growth Strategy
• Build new revenue streams, leverage leading “broad and deep” positions in online, events and print in global technology communities
• Deliver marketing solutions that provide customers with superior return on investment
• Extend international reach into high growth markets
• Acquire online and events companies that strengthen our audience reach or product capabilities
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Broad and Deep Content Delivery
•• BroadBroad--basedbased industry brands provide news and analysis of business and technology
– InformationWeek – 500,000 business technology buyers – CRN – 117,000 solution providers– EE Times – 150,000 electronics industry professionals
• Technical positions target specific vertical nichesspecific vertical niches– Dr. Dobb’s Journal – 120,000 software developers– Wall Street & Technology – 21,226 securities & investment business and IT execs – Embedded Systems Design – 45,000 embedded designers, managers, product purchasers
• Web ties everything together– Breaking news in real time– Archiving technical stories
• Events are where sellers truly meets buyers – Where our customers’ advertising in our print and online publications gets real– Where business happens
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• Independent forum for industry professionals worldwide to share ideas, build skills and learn about latest tools
• Game Developer Magazine – monthly - 34,358 professional game developers
• Gamasutra – 2,000,000 monthly page views• Game Developers Conference – www.gdconf.com
– March 2006 in San Jose, CA– 12,500 attendees– 210+ sponsors (AMD, Intel, Microsoft, Motorola, Nintendo, Nokia, Sony, Sun)
• Conference brand extensions• Serious Game Summit - www.seriousgamessummit.com• Hollywood & Games Summit - www.hollywoodandgames.com
Global Technology Communities: Gaming
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Storage
www.byteandswitch.com
• 650,000 monthly page views• 746,000 storage decision makers
• September 2006 - San Jose• 300 attendees• Sponsors: Isilon, Q Logic,
Brocade
CMP combined resources extend a leadership position
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Security
www.darkreading.com
• 250,000 security decision makers• 200,000 monthly page views
Computer Security Institute• CSINet Sec
June 2006 – Phoenix• CSI 33rd Annual Conference
November 2006 - Orlando
Black Hat• USA 2006 Briefings & Training
July 2006 – Las Vegas • Japan 2006 Briefings
October 2006 - Tokyo
CMP combined resources extend a leadership position
• 200,000 monthly page views• 746,000 security decision makers
www.blackhat.comwww.csi.com
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Small Business
www.smallbizresource.com
• $1 million sponsorship: AMD
• 350,000 monthly page views
• Content exchanges withforbes.com and Entrepreneur
• Partnerships with PR Newswire and Yahoo Small Business
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Integrated Marketing SolutionsAcross CMP’s Audiences, Brands and Intelligence
Brand Awareness
Market Education
Demand Generration
Lead Generation
Community Building
Partner Affinity
Public Relations
Lead Development
Lead Qualification
Sales Motivation
Transactions
Nurture/Develop
Relationships
CustomMedia
CustomEvents
ContractPublishing
DatabaseMarketing
ContentServices
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Integrategraate
Enterprise Mobile Solutions
http://www.wirelesstech.techweb.com/
ResultsSurpassed a lead generation goal for three consecutive quarterly program segments, even as each quarterly goal increasedCumulative delivery of 132% of goalCMP has produced additional Business Case Builder tools for vendors such as Computer Associates, Intel, Wily, Borland and Riverbed
Marketing ChallengeGood Technology wanted to generate awareness and leads for their wireless solutions
Solution “Enterprise Mobile Solutions”Target audience: IT Decision-MakersCMP created an integrated media program under the umbrella theme of Enterprise Mobile SolutionsA dedicated Microsite was created, featuring a CMP Wireless Playbook, Good Technology Whitepapers, TechWebCast and a set of 1 page custom advertorial pages Business Case Builder: CIMS partnered with Good to produce an interactive tool that enables IT Decision Makers the ability to customize their business case for justifying the investment for Mobilizing The WorkforceCombination of custom and branded ads in InformationWeek and Network Computing propelled awareness and response
Consult
AccountablecountabletableAAc
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DSO.comwww.dso.com
Marketing ChallengeValidate and evangelize DSO (Device Software Optimization) as a significant new business philosophy – a concept created by Wind River
Consult
Integrategrate
Solution dso.com and DSO WorldTarget audience: Senior level technical managers. Also key industry players to create “market” around dsoCMP created evangelized through dso.com – a vendor agnostic website that recognizes leaders in DSOWind River positioned as innovative thought-leader through contributor centerBroad awareness created through banner ads, webcasts and e-mail newsletters
ResultsConcept validation: broad community of businesses and associations have embraced dso conceptWind River positioned as dso leaderLaunch: DSO World at EmbeddedSystems Conference, April 2006
Accountablecountable
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Intel Worldwide VoIP Program
USUS ChinaChina KoreaKorea JapanJapan TaiwanTaiwan
Marketing ChallengeBuild Awareness of Intel technology for VoIP SolutionsEducate market on benefit of VoIP Business Application Solutions
Solution Worldwide VoIPTarget audience: Sr. level Enterprise IT Decision Makers in ASMO, APAC (and select EMEA) marketsIntegrated program launched in targeted countries: US, China, Taiwan, Japan, Korea8-page local-language custom inserts across seven publicationsOnline traffic drivers across five websitesSimplecasts translated for five geos
Consult Integrategrate Accountableountable
ResultsProgram launched in AprilEffectiveness research in July
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International Reach in the Markets that Matter
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CMP’s Reach in Growth Markets• Germany - Joint venture with WEKA
– CRN Germany - www.crn-online.de: 36,533 weekly– InformationWeek Germany – www.networkcomputing.de: 50,300 biweekly– Network Computing Germany – www.networkcomputing.de: 50,300 biweekly – RFID Germany
• China– Morningside
• InformationWeek China - www.informationweek.com.cn: 75,000 monthly• InformationWeek China 100
– Joint venture with Global Sources• EE Times China, EE Times Taiwan and EE Times Asia• International IC-China Conference and Exhibition
• India– Joint venture with CyberMedia (India’s largest IT publisher) – Global Services– Jasubhai Digital Media (licensee) – CRN India, NetworkComputing India
• Japan– E2 Publishing Corp licensee - EE Times Japan – www.EETimes.jp: 43,776 monthly– Interop Japan
• Russia (5 licensees)– Interop Moscow– New: Dr. Dobb’s Journal Russia – 5,000 monthly– Publications: Byte, Intelligent Enterprise Russia, Network Computing & Telecommunications Russia, CRN
Russia, MSDN Magazine Russia• Brazil - IT Midia licensee
– InformationWeek Brasil - www.informationweek.com.br: 21,927 biweekly– CRN Brasil - www.crn.com.br: 19,678 biweekly
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Acquisition Strategy
• Deepen penetration of specific audiences
• Diversify product mix
• Add new talent and expertise to company
• Provide new business models that can be adapted for existing businesses
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Acquisitions Strengthen Top Line Growth
CMP Technology $267.3
Black Hat 5.8
TechOnLine 5.2
ICMI 4.5
Light Reading 11.5
$294.3Total
* Excluding discontinued properties
2005 Pro forma Revenue with Acquisitions *
January 2006 – MediaLive and Shorecliff Communications
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MediaLive: Interop
• January 2006 Acquisition• Interop Las Vegas – May 2006
– 18,000 attendees– 375 exhibitors (10% increase)– 74% increase in product
announcements– New customers: IBM, EMC, Microsoft
• 80% re-sign at show• IBM to quadruple commitment
• Interop = International platform– Interop Tokyo – June 2006– Interop Moscow – June 2006– Interop New York – Sept 2006 – Interop Paris
www.interop.com
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MediaLive: Web 2.0 and Voice Con
VoiceCon (www.voicecon.com):• IT professionals integrating IP telephony into their companies• Sponsors: Microsoft, Cisco, Avaya, AT&T, Nortel, Siemens, NEC,
Motorola, Nokia, Verizon– August 2006 in San Francisco - 3,500 attendees - 75 sponsors– March 2007 in Orlando - 6,500 attendees - 120 sponsors
Web 2.0 (www.web2con.com):– November 2006 in San Francisco– “New web” elite forum (VCs and business leaders)– 1200 attendees (sold out last year; invitation only this year)– 15 sponsors (i.e., Google, Yahoo and Microsoft)
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Shorecliff: Emerging Market Events
• January 2006 Acquisition• Shorecliff anticipates hot, emerging market
segments and launches outstanding events
• Expands audience reach into new high growth markets– Broadband Wireless World – April 2006– Tower Summit & Trade Show – April 2006– TelcoTV - November 2005
• International platform:– RFID Germany – March 2006
• Collaboration: InformationWeek, Network Computing and EE Times
RFID WorldRFID World
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CMP Technology:Full Spectrum of Marketing Solutions
IndustryIndustryAccessAccess
TargetedTargetedCommunitiesCommunities
CustomerCustomerSpecificSpecific
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Appendix
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Managing the Portfolio
New Products– Buyer Connection– byteandswitch.com– Custom Events– darkreading.com– DesignLines– Dr. Dobb’s Journal (Russia)– EE Times Europe– GDC London– Global Services– RFID Applications (Conference)– smallbizresource.com– unstrung.com
Closures/Consolidations– C/C++ Users’ Journal– Digital Connect– IT Architect– Mobile Pipeline– Secure Enterprise – Security Pipeline– Software Development– Storage Pipeline
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Most Effective Branding Vehicles *
29.9%
31.8%
37.4%
37.9%
39.0%
39.7%
39.8%
42.9%
44.6%
50.2%
51.7%
60.9%
Printed directories
Radio
Newspapers
General business magazines
Printed newsletters
Direct mail
Online marketing
TV
Custom publications
Industry-specific / trade magazines
Public relations
In-person events
“How effective are the following marketing tactics at building brand image?”
1-6 Scale: chart reflects the percentage selecting 5 or 6* Forrester Study – June 2006: “The B2B Digital Marketing Shift”
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Most Effective Lead Generation Vehicles *
“How effective are the following marketing tactics at generating qualified leads?”
(Base: 867 US B2B marketers; Source: Forrester Consulting Survey for ABM)
30.7%
31.7%
33.3%
34.6%
35.3%
36.3%
41.3%
42.0%
42.1%
45.4%
47.4%
62.6%
Radio
Printed directories
Newspapers
General business magazines
Printed newsletters
TV
Custom publications
Direct mail
Online marketing
Public relations
Industry-specific / trade magazines
In-person events
1-6 Scale: chart reflects the percentage selecting 5 or 6* Forrester Study – June 2006: “The B2B Digital Marketing Shift”