cmst 240 informative business presentation
DESCRIPTION
Here is my powerpoint I used to inform my audience on ways to bridge the gap between lack of information about royal dutch shell and the services they provide outside of oil and gas.TRANSCRIPT
Royal Dutch Shell
ROYAL DUTCH SHELL
Mika Carr
OUTLINE
Purpose: ❖ To propose an initiative to enhance consumer satisfaction and knowledge of Royal Dutch Shell
Method:❖ Increase online interactivity ❖ Expand social media presence❖ Create partnerships with STEM schools
ROYAL DUTCH SHELL OBJECTIVE
“We aim to work closely with our customers, our partners and policymakers to advance more efficient and sustainable use of energy and natural resources.”
shell.com
SHELL’S CODE OF CONDUCT
According to shell.com, Royal Dutch Shell values the following for our customers:
❖ honesty ❖ integrity ❖ respect
INCREASE ONLINE INTERACTIVITY
North America’s current Shell website:
❖ Complex Design❖ Visually unappealing❖ Lacks link preview
INCREASE ONLINE INTERACTIVITY
North America’s current Shell website:
❖ Complex Design❖ Visually unappealing❖ Lacks link preview
INCREASE ONLINE INTERACTIVITY
According to Shell’s youtube video “Look into Shell’s Digital Future,” a survey was conducted asking participants:
❖ Why website was visited❖ What they were seeking
10,000+ user feedback responses were received**
INCREASE ONLINE INTERACTIVITY
United Kingdom’s new Shell website:
❖ Lack of words❖ Visually appealing❖ Drop down menus
INCREASE ONLINE INTERACTIVITY
United Kingdom’s new Shell website:
❖ Lack of words❖ Visually appealing❖ Drop down menus
SOCIAL MEDIA EXPANSION
How many of you have some form of social media?
❖ Facebook❖ Twitter❖ Instagram❖ YikYak
@shell
SOCIAL MEDIA EXPANSION
Snapchat update now includes “Discovery” segment:
❖ way to explore stories from different editorial teams❖ collaboration with world-class leaders ❖ use of media to build a storytelling format
blog.snapchat.com
SHELL’S ANNUAL ECO-MARATHON
CREATE PARTNERSHIP WITH SCHOOLS
STEM = Science, Technology, Engineering, and Math
Stem Shell: a program that connects STEM students with Shell experts
Learning Objectives:• ❖ expand student’s knowledge of the oil and gas
industry • ❖ provide hands on experience • ❖ help students create new, innovative techniques to
increase the fuel economy
CONCLUSION
Shell can enhance customer to employee communication by providing new, effective approaches to increasing knowledge of the oil and gas industry for all consumers. In the process, all consumers should feel comfortable with providing feedback on future changes to the company as we value the opinions of our customers.
WORKS CITED
"The Next Generation of Fuel Efficiency?" Shell.com. Shell. Web. 13 Feb. 2015.Shell. "Look into Shell's, 21 Jan. 2015. Web. 13 Feb.
2015. Digital Future.” YouTube.Snapchat, Team. "Introducing Discover." Web log
post. Http:// blog.snapchat.com. Tumblr, 27 Jan. 2015. Web. 13 Feb. 2015."Vision, Mission, Objectives." - Shell Refining
Company. Shell.Web. 13 Feb. 2015."Welcome to Our Future Website." Welcome to Our
Future Website. Shell.Web. 13 Feb. 2015.