SPEAKING THE CULTURE

and

V I S U A L C O M M U N I C A T I O NF I N A L S T U D E N T E X H I B I T I O NF I N A L S T U D E N T E X H I B I T I O N

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T h e CMYK - S P E A K I N G T H E C U LT U R E exhibition is the “final act” of a research journey carried out by four students of the School of Digital Imaging and Visual Arts (DIVA) at FUA.Led by DIVA faculty members Ivka Markovic and Juri Ciani, FUA Career Students Lauren, Ramzi, Geoffrey, and Amanda have deepened their personal explorations within the fi eld of visual arts to present a series of works produced with the screen printing technique. The technique is a specifi c choice to complete an educational path by using a decorative approach and expressivity that is created with the hands. The digital component, on the other hand, will be evidenced by a combination of projects featuring graphic design, video, and multimedia.

LAUREN FROMINLAUREN FROMINHollywood Florida, UsaHollywood Florida, Usa

Studying visual communication in FUA’s DIVA career program has been one of the most educational experiences I have had to date. The projects I took on taught me not just about what I was doing in the moment - photography, graphic design, etc - they taught me how to get inspired and approach the way I view the world much more profoundly. Photography taught me how to observe different settings with patience and appreciation in order to take the perfect shot. Graphic design taught me how to focus on the details, even the smallest ones, because they can be the difference between a good

design and a great design. Screen printing allowed me to literally get my hands dirty and create something organically, away from the screens that occupy us daily, and this connected me with our present’s past - proving we don’t need electronics to manufacture beautiful productions. Today, I am better prepared, informed and inspired, and this is why I am excited for what will come next. I want to thank all of my professors - Ivka Markovic, Juri Ciani, Kirsten Hills, and Silvia Nannini, as well as DIVA’s GM Giulio Vinci, and all of the staff at FUA who made this program what it was for me.

Beer branding “Apple of my pie”, Special Project in Visual Communication

ATAF City Bus Map Redesign, Visual Communication IV

Internazionali D’Italia, Food Photography

RAMZI MAALOUFRAMZI MAALOUFBeirut, LebanonBeirut, Lebanon

I was born on September 4 1993, and raised in Beirut, Lebanon where I lived until two years ago when I moved to Florence. I am graduating Visual Communications at DIVA, Florence University of the Arts. When I fi rst arrived to FUA I wasn’t familiar with the soft-ware. I chose the visual communications program because it introduces me to various disciplines. As a child I was always inspired by the graphic designer Milton Glazer. I en-joying looking at his work and wondering what the process of design was like. Now that I’m studying this fi eld I am even more

inspired by his work. From concepts to fonts, his way of analysing life amazes me.

After two years living in Florence, the City Of Art, I have learned how to expand my creativity, how to take inspiration from dif-ferent Artists, and how important it is to be in an artistic environment while stud-ying. Everything I know today as a de-signer I learned in the past two years. My goal is to become a Graphic Design-er / Video Editor after fi nishing my studies.

Beer branding “Old Man’s Brew”, Special Project in Visual Communications

ATAF City Bus Map Redesign, Visual Communication IV

Gaiole in Chianti Branding, Visual Communication II

GEOFFREY PONCELETGEOFFREY PONCELETParis, FranceParis, France

My name is Geoffrey Poncelet, I come from France where I graduated from an engineer-ing school in multimedia. Then I decided to choose a more fulfi lling path, and that is why I came to Florence. By studying photogra-phy, video and graphic design, I am special-izing in creative video making, as my work focuses on emotions. I capture frames in the same way I use words while writing novels, a dance occurs when describing a story be-yond what you can see. You might perceive this vision in my last design: The Rover.

My models are those who offer a concep-tual depth that I’m trying to reach. Henri

Cartier Bresson, a French photographer who passed away in 2004, achieved this through an intense life. He traveled to Mexi-co, was jailed during the second World War, covered Gandhi funerals, went to the URSS during the Cold War... And you can feel this intensity in all of his photographs, docu-mentaries, and drawings. “I’m only dealing with humans,” he said, “I’m going for the more pressing. Landscapes have eternity.”

Like him, I’m focusing on what matters the most. I have a huge faith in the human spirit and what it can reach when set free. And I think emotions are the best way to make it work.

Beer branding “The Rover”, Special Project in Visual Communications

Creative video “Fashionable blood,” Digital Video Editing

Fashionable blood

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Photography “The disheartening beauty”, Flying full bloom

AMANDA RICCIARDIAMANDA RICCIARDIPhiladelphia Pennsylvania, Usa Philadelphia Pennsylvania, Usa

My passion for the visual arts started after I was given a small polaroid camera for my 10th birthday. I became fascinated with telling stories through still imagery. Being a shy child, it felt more naturual for me to communicate through photos than it was verbally. It was because of that my passion and interest grew, leading me to study fi ne arts with a concentration in photography at Arcadia University. After graduating I decided I wanted to continue my studies in a more commercial version of storytelling and ended up here at DIVA studying visual communications.

My work is highly infl uenced by my belief in humility and our interconnectivity with the natural world. In my fi ne art work, I explore these themes more directly. In my commercial work these themes can be related in that I work with small business owners/entrepenuers who are passionate about their craft and are more concerned with improving quality, connecting with customers, and staying environmentally sound over expanding into corporate enterprices with a sole intention to make the most money possible. I fi nd solace in helping people express their stories through their relationship with their craft/passion and business.

Beer branding “BryggarBroderna”, Special Project in Visual Communication

Mexican restaurant branding & packaging “La Casa Loca,” Visual Communication IV

Creative video “Genius Loci” Multimedia Studio II

CORRIDOIO FIORENTINO @ DIVACORRIDOIO FIORENTINO @ DIVAVia Magliabechi,1 Florence Italy

Gabriella GanugiFUA President

David WeissDIVA Chair

Giulio VinciDIVA and IDEAS Academic Coordinator

Ivka MarkovicSpecial Project in Visual CommunicationPortfolio Development IV

Juri CianiMultimedia Studio IIDigital Video Editing

FUA Communications & Marketing Offi ce Graphic Design, Press Offi ce

Special Thanks to

Enrica QuarantaDIVA Staff

Ringraziamenti | Acknowledgements

SPEAKING THE CULTURE and

Printed on April 2015 by Fua Florence University of the Arts