cngc social media marketing proposal
TRANSCRIPT
2016 Social Media Marketing Campaign Proposal
Carolina National Golf Club | June 3, 2016
Who
Social media ads are targeted to, and shared by users with the same interests.
Where Customers find us
Placement-Where the campaign will be seen
Advertisers choose which platform their ads will appear
How we get started
What do we want to promote?
Each Ad Campaign allows for a limited amount of customization ( ie. Custom pic, brief tag line, and call to action)
Audience
We choose our audience we want to reach by choosing targeted demographic characteristics of facebook users.
Only those users who fit into the criteria are targeted to.
Daily Reach
Our daily reach is determined by our set budget and how many clicks to our site have been produced
Budget
We set spending limits before campaign begins.
We spent $10 per day for the June 2014 campaign
Facebook requires a credit card for payment
Ad Tracking /Conversion
Analytics Ad performance analytics are available by logging into the ads manager
The example blow is a snapshot of our summer ad campaign from summer 2014