cnp brand guidelines 1104

8/6/2019 Cnp Brand Guidelines 1104

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CenterPoint Energy Brand Identity System Guidelines

Revised .01.



Letter From the President and Chief Executive Officer

Dear Colleague:

The CenterPoint Energy brand is one of our company's most important and valuable assets, but it is an asset

we must constantly work to build and protect. By following the policies and standards in these guidelines,you can ensure that the CenterPoint Energy brand is always used correctly and consistently. This is

important for two reasons:

• A strong, well-recognized brand is a powerful tool for building the recognition and positive image our

company needs to succeed and excel in the marketplace. Correct and consistent use of our brand identity

is critical to building a strong brand.

• If we do not use our brand identity correctly, we risk losing it. Many well-known trademarks, like

cellophane and nylon, lost their value and legal protection through misuse.

The policies and standards in these guidelines were carefully developed to ensure that all of our

communications will project a consistent and distinctive CenterPoint Energy brand image – our own unique

brand personality. Always follow these policies and standards in the development of all communications for

CenterPoint Energy and its business units. If you are responsible for outside agencies or suppliers, makesure they follow the guidelines as well.

At CenterPoint Energy, we take pride in delivering quality products and services to our customers, day in and

day out. Communications are a critical part of doing business, and every communication we produce should

reflect that same pride. Please join me in making sure that all of our communications reflect positively on our

company and protect the value of the CenterPoint Energy brand.

Thank you for your cooperation and support.

Sincerely,

David M. McClanahanPresident and Chief Executive Officer



Names and Naming Systems

Overview of the CenterPoint Energy Naming SystemThe CenterPoint Energy naming system includes thefollowing tiers:

Corporate Name

CenterPoint Energy • Do not use CenterPoint without Energy.

• Do not include legal designations, such as Inc. or

Corporation, except where required.

• Do not separate the name CenterPoint into two

separate words.

• Do not use a lower case “p” in the CenterPoint name.

Product and Service NamesSee page 7.

Approval Required for New NamesAll product and service names and visual identifiers must beapproved in advance by CenterPoint Energy brandmanagement. For assistance with and approval of names,contact: Melissa RuizVoice: 713.207.6308Fax: 713.207.0640E-mail: [email protected]

2



Visual Identifiers System Overview and Color

A system of unique, custom designed visual identifiers hasbeen created for CenterPoint Energy. The system,demonstrated on this page, includes:

• The CenterPoint Energy visual identifier is used on allcommunications. The visual identifier consists of theCenterPoint Energy symbol and the CenterPoint Energylogotype.

Correct Reproduction• Always reproduce the corporate visual identifiers only from

authorized reproduction artwork. Electronic and reflectivereproduction artwork is available from CenterPoint Energybrand management (see page 1).

• Never alter the visual identifiers in any way.

• Never try to recreate any part of the visual identifiers. Forexample, never try to copy a visual identifier from apreviously printed piece or create any part of a visualidentifier from a standard typeface.

• Use only the colors demonstrated on this page.

• Always maintain the minimum size and staging arearequirements shown on page 4.

3

Note: Ideally, CenterPoint EnergyBlue is reproduced from a line color(Pantone*Process Blue is anacceptable match). CenterPointEnergy Blue can be substituted forcyan in four-color process printing,without incurring the costof a fifth color.

Full-color against a black background. Full-color against a silver background. One-color white against a blackbackground.

One-color black against a whitebackground.

CenterPoint Energy Symbol CenterPoint Energy Logotype

* Pantone, Inc.’s check-standard trademark for color reproductionand color reproduction materials.

Note: The colors shown in these guidelines are not intended to matchPANTONE color standards.

System Overview

Color – Acceptable

1

1

2

2

If cyan must be used to achieve

colors critical to an image, e.g.skin tones, CenterPoint Energylue may be matched by using

the following four-color processspecification:C:100% M: 9% Y: 0% K:6%

Color – Preferredull-color against a white background.

CenterPoint Energy symbol: CenterPoint Energy lue PANTONE* Process lue is an acceptable match .CenterPoint Energy logotype: lack



Visual Identifiers Staging Area and Minimum Size

Minimum Staging AreaTo ensure that the CenterPoint Energy visual identifiers arealways highly visible, a minimum staging area, demonstratedbelow, has been established surrounding the identifier on allsides. The staging area is a clear space where no other

typography, photographs, illustrations, visual identifiers orother graphic elements may intrude. Also, maintain theminimum staging area when reproducing the visual identifieron solid black and solid silver backgrounds.

Minimum SizeTo ensure sufficient visibility, readability and reproductionquality, the CenterPoint Energy visual identifiers shouldnever be reproduced below the minimum size shown below.

4

Minimum Staging Area – Corporate Visual Identifier

Minimum Size

1/2 X

1/2 X 1/2 X

1/2 X

X

Minimum Sizeis 7/8"



Visual Identifiers Alignment Axes

To help organize information effectively and ensure thatCenterPoint Energy communications share a distinctivevisual identity, imaginary vertical and horizontal axes havebeen established for the consistent alignment of the visualidentifier with executive titles and contact information onstationery and business cards and with form titles onadministrative communications.

The alignment axes may also be used on marketingcommunications to align headlines, text, photographs,illustrations and other graphic elements with the visualidentifiers.

Preferred and acceptable alignment axes are shown on thispage. For examples of the effective use of these alignmentaxes, see Stationery (pages 12-14), Memorandum and Fax Cover Sheet (page 15), and Marketing and Customer Communications (pages 16-20).

5

CenterPointEnergy.com

Preferred VerticalAlignment Axis

Acceptable VerticalAlignment Axis

HorizontalAlignment Axis

The CenterPoint Energy visualidentifier may be alignedhorizontally with contactinformation, form titles andother graphic elements or text.

The CenterPoint Energy visualidentifier may be alignedvertically with other graphicelements or text.

Use the alternative alignment axisonly where space constraintspreclude the use of the preferred

version (for example, on businessforms with a narrow left margin).

Form Title FormTitle Form Title



Visual Identifiers Incorrect Practices

The examples on this page demonstrate incorrect uses of the CenterPoint Energy visual identifiers.

6

Do not alter the corporate visual identifier in any way.

Do not permit poor quality reproduction of visual identifiers.

Do not place visual identifiers within a border or anysurrounding shape.

Do not allow any other graphic elements to enter the

minimum staging area.

Do not present visual identifiers against patterned, textured, or anyother background that interferes with visibility.

Do not stretch or distort the logo in any way.

The line in the center of the symbol isalways the same color as the background.

Do not use any unapproved color treatments.

Do not use a drop-shadow with the logo.

Do not create visual identifiers for any LDC business units.



Supporting Color Palette

The consistent use of a coordinated color palette will help toensure that all CenterPoint Energy communications project adistinctive brand identity.

A coordinated palette of core supporting and accent colors

has been developed for use in CenterPoint Energycommunications. All were selected because theycomplement CenterPoint Energy Blue. White is the preferredbackground color. Other core supporting colors can be usedas the predominant background color, with accent colorsused for limited background areas, highlights and otheraccents. Use colors from the approved palette whereverpossible.

9

White (Preferredbackground color forprinted marketingcommunications)

CenterPoint EnergyBlue (PANTONE*Process Blue is anacceptable match)

Black

Core Supporting Colors Accent Colors

PANTONE* 444

PANTONE*

Reflex Blue PANTONE* 485

PANTONE*

Orange 021

PANTONE* 123PANTONE* 1375PANTONE* 347PANTONE* 877 PANTONE* 5855

PANTONE* 3995 PANTONE* 3272



Generally, CenterPoint Energy Blue should be used onlyfor the CenterPoint Energy Symbol in the visual identifierand for the CenterPoint Energy Icon.

If restricted to two-color printing (CenterPoint Energy Blueand black), the blue may be used as accents such as

sub-headlines, fine rules and bullets within text.CenterPoint Energy Blue accents should be used withdiscretion, so as to not visually conflict with or overpower

the symbol in the visual identifier or the Icon.

Exceptions

CenterPoint Energy Blue may be used as an accent colorwhen four-color photography is used with two-color printing(CenterPoint Energy blue and black.) However, when there ismore than one spot color on a page, do not use

CenterPoint Energy blue.



The CenterPoint Energy Icon

A proprietary graphic device – the CenterPoint Energy Icon –has been developed as a key element in the CenterPointEnergy brand identity system. Derived from the CenterPointEnergy symbol, the Icon is intended to help convey imageryof innovation, focus and the transfer of energy and ideasfrom one point to another. The Icon unifies communicationsacross the company, helping to build the distinctiveCenterPoint Energy brand identity, while providing flexibilityfor content.

Where to Use the CenterPoint Energy IconThe CenterPoint Energy Icon is intended primarily for use onprinted marketing materials and in electronic applicationssuch as the Web site and PowerPoint* presentations. It mayalso be used in advertising, on premium and promotionalitems and on signs (see pages 16-20, 23, 25 and 26 forexamples of the effective use of the CenterPoint EnergyIcon).

• The Icon should generally be used only on the primary faceof a communication – such as brochure covers, Web sitehome page, and presentation title screens – and onimportant secondary pages or screens, such as section

titles. This will create a unique, memorable firstimpression, without distracting from content.

• Do not overuse the Icon. For example, do not use it on

every page of a document or on back covers. Do not use

the CenterPoint Icon on business forms or otherinformation- intensive items.

• The Icon is not a substitute for the CenterPoint Energyvisual identifier. The visual identifier must appear on thesame face (brochure cover, Web site or presentationscreen, sign face, etc.) as the Icon.

* PowerPoint is a registered trademark of Microsoft Corporation.

10

CenterPoint Energy Icon

Bottom edgeof printedcommunication

Bleed

Left edgeof printedcommunication

Bleed

Verticalalignment with the left marginof the grid.

Embedded square

in CenterPoint Energy Iconreproduction artwork foruse in sizing and aligningartwork to the grid.

Horizontal

alignment with the lower marginof the grid.

CenterPoint Energy Icon

is sized and aligned to fitin the lower left margin of the grid, as demonstratedon page 11.



The CenterPoint Energy Icon

• Do not use the Icon if it cannot be placed in its specifiedposition and size, or if the circular line in the Icon cannotbleed off the edge of the face of the communication.

• The Icon may be placed over a photograph or illustration.Do not place it over headlines or other typography, but itmay run behind a headline or other typography as long as itdoes not interfere with readability.

11

5-1/2" x 8-1/2" Brochure Cover8-1/2" x 11" Brochure Cover

CenterPointEnergyBlue Icon

8-1/2" x 3-3/4" Brochure Cover/Billing Insert/Notice

A grid system – a system ofevenly spaced, imaginary linesused to align information andother visual elements – hasbeen developed for CenterPointEnergy marketing and customer

communications. Consistent useof the grid system will help giveour communications adistinctive, coordinated identity.See pages 17-20 for a fullerexplanation of the grid system.

Gradation of CenterPointEnergy Blue Icon

Gradation of CenterPointEnergy Blue Icon

3-3/4" x 8-1/2" Brochure Cover

CenterPointEnergyBlue Icon

Use Approved Reproduction ArtworkAlways use approved reproduction artwork to reproduce

the CenterPoint Energy Icon. Never alter it in any way or try to recreate it. Because specific color treatments areincorporated into the reproduction artwork, the Icon may bereproduced only from electronic reproduction artwork,available from CenterPoint Energy brand management (seepage 1).

ColorThere are two approved color versions of the CenterPointEnergy Icon, demonstrated below. Do not reproduce theIcon in any other colors or in black or white.

Size and Position• Fixed sizes and positions have been established for use of the Icon on marketing and customer brochures,demonstrated on this page (see pages 16-20 for examplesof applications). No other sizes or placements arepermitted on brochures. Grid dimensions are provided on

pages 17-20.

• For other communications – such as posters, banners orpremium and promotional items – adapt the size and use

the lower left position to achieve the same visual effect ason brochures. An exception is permitted in advertising,where the Icon may be placed in the upper left of theadvertising format (see page 20).



Stationery

All typography is flush left, ragged right, upper and lowercase and prints black.

Letterhead – 8-1/2" x 11"CenterPoint Energy visual identifier: full-color, size 1-1/2"Executive name: 9/10 pt. Univers Condensed BoldExecutive title, including company/business unit name(s):9/10 pt. Univers Condensed LightContact information: 9/10 pt. Univers Condensed LightCompany name: 9/14 pt. Univers Condensed Light

Second SheetBlank – no visual identifier, executive title,company/business unit name, or contact information.

Paper stock25% cotton content Strathmore Writing Bright White Bond,or equivalent bright white stock. Bright white recycled paperstocks may be used.

12

1

2

3

4

5

August 7, 2001

Mr. John Smith

Title

Company Name

Street AddressCity, ST 00000-0000

Dear Mr. Smith:

The communication potential of a letter goes beyond its content. Just as the frame of a picture can

complement or detract from the picture itself, so the letterhead design plays a role at the personal

communications level. Choice of typewriter face, paper, and typing format also make a large

contribution to the over all impression upon the reader.

The unified cohesive look for the stationery items will enable the firm to benefit from a positive,

organized impression made on all audiences who receive our correspondence. The success of the

stationery system will depend largely on the consistency with which it is implemented. Adherence

August 7, 2001

Mr. John Smith

Title

Company NameStreet Address

City, ST 00000-0000

1111 Louisiana Street

Houston, TX 77002

713 207 0000

Fax: 713 207 0000

dean.liollio@


CenterPoint Energy


Houston, TX 77002

713 207 3000

Fax: 713 207 3900


Dean LiollioPresident and Chief Operating Officer

Southern Gas Operations


Vertical Alignment AxisVertical Alignment Axis

1-1/4" 6-3/4" from

left edge

5/16"

Exhibits on this page are shown at a reduced size.

1

3

HorizontalAlignmentAxis

1-1/4" 6-3/4" fromleft edge

5/16"

5-1/4" fromleft edge2

5

4



Stationery 13

Exhibits on this page are shown at actual size.

Mr. John Smith

Title

Company Name



Vertical

Alignment Axis

Vertical Alignment Axis

Vertical Alignment Axis



1" 3-1/4" from

left edge

5/16"

Gary CernyPresident andChief Operating OfficerMinnesota Gas

800 La Salle Ave.Minneapolis, MN 55459-0038612 372 0000Fax: 612 372 0000

[email protected]


Business Cards – 3-1/2" x 2"CenterPoint Energy visual identifier: full-color, size 1-1/8"

Executive name: 8/9 pt. Univers Condensed BoldExecutive title(s), including company/business unitname(s): 8/9 pt. Univers Condensed LightContact information: 8/9 pt. Univers Condensed Light

Paper stock (Business Cards)25% cotton content Strathmore Writing Bright Card Stock orequivalent bright white stock. Bright white recycled paperstocks may be used.

#10 Envelope – 9-1/2" x 4-1/8"CenterPoint Energy visual identifier: full-color, size 1-1/2"Company name: 9/14 pt. Univers Condensed LightReturn address: 9/10 pt. Univers Condensed Light

Paper stock (#10 Envelope)25% cotton content Strathmore Writing Bright White Bond,or equivalent bright white stock. Bright white recycled paperstocks may be used.

6

7

8

9

10

11

12

CenterPoint Energy

1111 Louisiana StreetHouston, TX 77002

P.O. Box 77041111 Louisiana StreetHouston, TX 77002713 207 0000Fax: 713 207 [email protected]

Dean Liollio

President andChief Operating OfficerSouthern Gas Operations

1/2" 2-1/16" from

left edge

5/32"

31/32" from

top edge

8

6

6

10 11

7

7

9

8

12

9

1/2" 2-1/16" fromleft edge

5/32"

31/32" from top edge

St ti



Stationery


Monarch – 7-1/4" x 10-1/2"CenterPoint Energy visual identifier: full-color, size 1-1/2"

Executive name: 9/10 pt. Univers Condensed BoldExecutive title, including company/business unit name(s):9/10 pt. Univers Condensed LightContact information: 9/10 pt. Univers Condensed LightCompany name: 9/14 pt. Univers Condensed Light

Second SheetBlank – no visual identifier, executive title,company/business unit name, or contact information.

Paper stock

25% cotton content Strathmore Writing Bright White Bond,or equivalent bright white stock. Bright white recycled paperstocks may be used.

14

1

23

4

5

August 7, 2001

Mr. John Smith

Title

Company Name


Dear Mr. Smith:

The communication potential of a letter goes beyond its content. Just as the frame of a picture can

complement or detract from the picture itself, so the letterhead design plays a role at the personal

communications level. Choice of typewriter face, paper, and typing format also make a large

contribution to the over all impression upon the reader.

The unified cohesive look for the stationery items will enable the firm to benefit from a positive,

organized impression made on all audiences who receive our correspondence. The success of the

stationery system will depend largely on the consistency with which it is implemented. Adherence

August 7, 2001

Mr. John Smith

Title

Company Name

Street Address

City, ST 00000-0000


Houston, TX 77002

713 207 0000

Fax: 713 207 0000

dean.liollio@


CenterPoint Energy


Houston, TX 77002

713 207 0000

Fax: 713 207 0000


Dean LiollioPresident and Chief Operating Officer

Southern Gas Operations


Vertical Alignment AxisVertical Alignment Axis

1-1/4" 6-3/4" from

left edge

5/16"

Exhibits on this page are shown at a reduced size.

1

3


1-1/4" 6-3/4" fromleft edge

5/16"

5-1/4" fromleft edge 2

5

4



M k i d C C i i / " " F



Marketing and Customer Communications 8-1/2" x 11" Formats

Correct color treatment, size and placement of visualidentifier on marketing communications – full-color,2-3/16", in specified upper right position.Alignment of visual identifier with major graphic element(right edge of photographs) along preferred verticalalignment axis (see page 5).Vertical flush left alignment of typography with grid/othermajor graphic elements.Approved typeface (Century) used for headline, arrangedflush left, ragged right, upper and lower case.

Approved typeface (Univers) used for sub-head,arranged flush left, ragged right, upper and lower case.Correct lower left placement and color treatment ofCenterPoint Energy Icon.Preferred white background.Approved background color from CenterPoint Energycolor palette (see page 9) (Note: black should be used as

the predominant background color only on corporatecommunications).To ensure that the visual identifier is sufficientlyprominent, do not place headlines, text, or any other

typography in the designated zone.

17

1

3

6

7

8

9

4

5

2

23

17

4 5

61-5/8"5/8" 3/16"

1-5/8"3/16"

1-5/8"3/16"

1-5/8"

3/8"

11/32"

5/8"

1-13/16"9

Grid for 8-1/2" x 11" Format 8-1/2" x 11" Brochure Cover 8-1/2" x 11" Corporate Brochure Cover


Example of

Primary Headline

Placement


Exampleof Primary HeadlinePlacement

Example ofSub-headPlacement

4

3 6

1

8

Marketing and Customer Communications 3-3/4" x 8-1/2" Formats 18



Marketing and Customer Communications 3-3/4 x 8-1/2 Formats

Correct color treatment, size and placement of visualidentifier on marketing communications – full-color,1-9/16", in upper right, aligned flush left on a grid line.Vertical flush left alignment of typography.Approved typeface (Century) used for headline, arranged

flush left, ragged right, upper and lower case.Approved typeface (Univers) used for sub-head,arranged flush left, ragged right, upper and lower case.

Correct lower left placement and color treatment ofCenterPoint Energy Icon.Alignment of visual identifier with other graphic element(left edge of contact information) along preferred verticalalignment axis (see page 5).

Approved typeface (Univers) used for contact information.Preferred white background.To ensure that the visual identifier is sufficientlyprominent, do not place headlines, text or any other


18

1

2

3

5

6

78

9

4

Grid for 3-3/4" x 8-1/2" Format 3-3/4" x 8-1/2" Brochure Cover 3-3/4" x 8-1/2" Brochure Cover 3-3/4" x 8-1/2" Brochure Cover (Back)

Example of Primary HeadlinePlacement

Example ofSub-headPlacement



Houston, TX 77002

713 207 3000


Example of

Primary HeadlinePlacement


2 5 8 852 6

3

3

4

1 1

7

1

1-13/32"1/2" 3/16"

1-13/32"1/4"

1/2"

5/16"

1-5/16"9

Marketing and Customer Communications 5 1/2" x 8 1/2" Formats 19



Marketing and Customer Communications 5-1/2 x 8-1/2 Formats

Correct color treatment, size and placement of visualidentifier on marketing communications – full-color, 1-5/8",in specified upper right position.Alignment of visual identifier with major graphic element(left edge of photograph) along preferred vertical

alignment axis (see page 5).Vertical flush left alignment of typography with other majorgraphic elements.Approved typeface (Century) used for headline, arrangedflush left, ragged right, upper and lower case.

Correct lower left placement and color treatment ofCenterPoint Energy Icon.Approved background color from CenterPoint Energycolor palette (see page 9).Preferred white background.

To ensure that the visual identifier is sufficientlyprominent, do not place headlines, text or any other


19

1

4

5

6

7

8

2

3

Grid for 5-1/2" x 8-1/2" Format 5-1/2" x 8-1/2" Brochure Cover


4

1

3 51-7/16" 1-7/16" 1-7/16"

9/16" 3/16" 3/16" 3/16"

5-1/2" x 8-1/2" Brochure Cover


4

1

3 25 6 7

9/16"

3/8"

1-7/16"8



22



The sample template below is for small space advertising.

For approved branding and marketing ads, please contact:Melissa RuizVoice: 713. 207.6308

Fax: 713. 207.0640E-mail: [email protected]

Horizontal small ad template

Photography

©2009 CenterPoint Energy 90451

Logo placement

Use the Always There logo as a sign off.

Copyright

Copyright / year / job number appears in 6 pt.Univers Regular in lower left corner, left alignedwith copy block. It can be darkened to 50% black.

Premium and Promotional Items 23



Because premium and promotional items are used regularlyby customers and other important constituencies, theyrepresent an important opportunity to raise awareness of theCenterPoint Energy brand and make a lasting, positiveimpression. All CenterPoint Energy premium and promotional

items must reflect the same high level of quality andattention to detail that our customers have come to expectfrom us. Premium and promotional items must be approvedin advance by CenterPoint Energy brand management (seepage 1). An on-line catalog is being developed to simplify theordering process.

The examples on this page illustrate the effective use ofelements of the CenterPoint Energy brand identity system onpremium and promotional items.

• On premium and promotional items only, in addition to

approved colors, the CenterPoint Energy visual

identifiers may be presented in one-color gold or silver

against a dark background or blind embossed.

• The CenterPoint Energy Icon may be used on premium

and promotional items, but the appropriate CenterPoint

Energy visual identifier must always be used as well

(except for jewelry and business apparel such as ties

and scarves).

In addition to the approved Icon color treatments,one-color gold and silver may be used against adark background.

• All typography should be from the Univers family.

• The CenterPoint Energy symbol may be used without the CenterPoint Energy logotype only on small jewelryitems, such as a lapel pin or cufflinks.

• On embroidery, the official thread color for the CenterPointEnergy symbol is 1297 Blue-Madeira.

• When using the (registered mark symbol) with the logoon promotional items, use the following discretion:

1. Include the on all print items, unless the size makesit difficult to clearly read.

2. Do not include the on embroidery, etching and

T-ShirtAdjustable Cap

C e n t

e r P o i n t E ner g

y

Mug

Ball Point PenGolf Ball

Mouse Pad

C e n t e r P o i n

t E n e r g

y. c o m

®

Tote Bag


Key Ring

embossing unless the size is large enough for thetrademark to be legibly and neatly applied.

Supporting Color Palette - Clothing 24



The consistent use of a coordinated color palette will help toensure that all CenterPoint Energy communications project adistinctive brand identity.

A coordinated palette of core supporting has been

developed for use in CenterPoint Energy communications.All were selected because they complement CenterPointEnergy Blue.

White(Preferred

background color)

CenterPoint EnergyBlue (PANTONE*

Process Blue is anacceptable match)

Black

Core Supporting Colors

PANTONE* 444PANTONE*Reflex Blue

PANTONE* 347PANTONE* 877 PANTONE* 5855

PANTONE* 3995 PANTONE* 3272



CenterPoint Energy Blue should be used only for theCenterPoint Energy Symbol in the visual identifier and for

the CenterPoint Energy Icon.

• On emro ider, the official thread color for theCenterP oint Energsmol is 1297 lue- Madeira.

• Do not include the ® on emroi der unless the si zeis large enough for the trademark to e legil andneatl applied.

• The line in the center of the CenterPoint Energ smolis alwas the same color as the ackground.

Incorrect:

Correct:

Signage 25



Signs affect the awareness and image of the CenterPointEnergy brand. Consistent, high quality, and highly visiblesigns can result in thousands of positive exposures of ourbrand every day. Clear, consistent, easy-to-follow exteriorand interior directional signs enhance our image by making iteasier for people to find their way around our offices andother facilities.

Sign requirements vary from location to location, dependingon the size, placement and function of the sign and onarchitectural and zoning restrictions. The examples shown

on this page and page 26 will not address every situation, butwill assist you in selecting the best format and color.

To specify and order signs, see page 1.

Primary Signs – FormatsThe optimal size and position for the CenterPoint Energyvisual identifier on a sign should be determined based on thelocation of the sign, available sight lines and available space.The visual identifier should be positioned for maximumvisibility and prominence, considering traffic patterns and

the location of buildings, other signs, foliage, and otherpotential obstructions.

Create signs in simple rectangular or square formatsappropriate to the available space – do not use circular, oval,or unique shapes. Sign edges should be simple and blendwith the overall background of the sign. Do not usedecorative frames or features around signs. The minimumstaging area does not have to be maintained around thevisual identifier on signs, if the resulting increase in the sizeof the visual identifier significantly improves visibility.

Square Format

Vertical Rectangular Format

Horizontal Rectangular Format

1/2 X

1/2 X 1/2 X

1/2 X

X

Minimum Space Requirements for Signs Sign Formats

Minimum space to edge of sign.Minimum space can include thesign frame if the frame is the samecolor as the sign face.

Signage 26



Primary Signs – Color• On internally illuminated exterior signs, the preferred color

presentation of the CenterPoint Energy visual identifier is ablue CenterPoint Energy symbol and a white CenterPointEnergy logotype on a black or very dark background. At

night, only the symbol and logotype(s) should beilluminated.• On non-internally illuminated exterior signs (for example,

surface-lit signs), the preferred color treatment is afull-color CenterPoint Energy visual identifier on a white orvery light background.

• On interior signs, the preferred color treatment is a full-colorCenterPoint Energy visual identifier on a white or very lightbackground.

CenterPoint Energy Icon on Signs

The CenterPoint Energy Icon may be used as a supportinggraphic element on square or vertical rectangular formatsigns (demonstrated below). CenterPoint Energy Blue is thepreferred color for the Icon.

Direction and Informational SignsTypography: Univers Bold, flush left, ragged right, upper andlower case.

Color: White typography against a black or very darkbackground or black typography against a white or very light

background.

All signs must be specified and ordered through the FacilitiesDepartment.

Examples

South District

Service Center

5310

Galveston Road

Internally Illuminated Monument Sign Exterior Directional Sign

Interior Directional Sign

Surface-Lit Monument Sign

Surface-Lit Monument Sign

Reception

Office Services

Marketing

Deliveries

Interior Directional Sign

Reception

Office Services

Marketing

Deliveries

Customer Service

Accounting

Research

Vehicles 27



The exhibits on this page demonstrate the correct placementof the CenterPoint Energy visual identifiers on vehicles.Representative vehicle body types are shown; adapt theseguidelines to the specific configuration of individual makesand models.

• If there is a large, flat, highly visible surface area (such as the side of a panel van), position the visual identifier on thatsurface, as large as possible, consistent with the overallproportions of the vehicle.

• If the vehicle does not have a suitable large, flat surfacearea, the visual identifier should generally be positioned on

the driver and passenger doors (as on the sedan, pick-up truck and utility truck shown on this page).

• Vehicle bodies should be bright white.

• For assistance in positioning the visual identifier on a vehicle,contact CenterPoint Energy brand management (see page 1).

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cnp brand guidelines 1104

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