#cnx14 - the power of personal brand and how to create yours for career success
DESCRIPTION
You likely understand the importance of a brand for products, services, and the companies that sell them. But have you considered the importance of your personal brand? Your individual brand is essential to your success in the workplace whether you are entry-level or a seasoned executive. When it comes to brand, there is no absolute reality—only perception created by the story you put out into the world to influence your career. Join Caroline Dowd-Higgins as she helps you identify your super powers, strengths, and unique competencies that will bring you recognition and advancement opportunities in your career. Become an influencer and a thought leader and take your destiny into your own hands.TRANSCRIPT
![Page 1: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/1.jpg)
Create Your Personal Brand
Power for Career Success
![Page 2: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/2.jpg)
Session ROI
1. Why Do You Need a Brand?2. Develop Your Brand3. How to Leverage Brand in
Your Career
![Page 3: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/3.jpg)
Your Story…Why it Matters
•Personal Transformation & Growth•Heightened Self-Awareness•Be Promote-able and Recruit-able
![Page 4: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/4.jpg)
Personal Brand is NOT
•Title•Business Card•Job Description•Appearance
![Page 5: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/5.jpg)
Who Are You?
•Whom Do You Aspire to Be?•How Do You Want to Be Perceived?
There Is No Reality – Only Perception!
![Page 6: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/6.jpg)
Brand Barometer
•What do people think about you NOW?•ASK!
![Page 7: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/7.jpg)
3-Part Brand
•Differentiate – Be Memorable•Consistency – Reliable, Trusted •Clarity – Walk Your Values Talk
![Page 8: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/8.jpg)
Homework #1
•Define Your Core Uniqueness•Determine Your Value-Add•List 5 Qualities•Ask Circle of Trust to Weigh In
![Page 9: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/9.jpg)
Develop Your Story
• I Use My Expertise at Work to…•My Expertise Adds Value by…•This Helps Colleagues/Customers to…•The Result is…
![Page 10: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/10.jpg)
Personal Brands
•Steve Jobs•Oprah•Ellen •Donald Trump
![Page 11: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/11.jpg)
Homework #2
• I Want to Be Known for…•My Personal Brand Personality is…•My Professional Values are…
![Page 12: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/12.jpg)
It’s Up to You
•Refresh Your Brand •Change (or Create) Your Story•Be Pre-Emptive•Advocate for Others
![Page 13: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/13.jpg)
Create a Culture of Acknowledgement
What you say or don’t say in EVERYinteraction drives perception!
![Page 14: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/14.jpg)
Carla Harris – Expect to Win
.
![Page 15: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/15.jpg)
Think Like a Publicist
•Position Yourself as a Thought Leader•Blog – Social Media•Media Interviews•Present at Conferences• Industry Leader/Influencer
![Page 16: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/16.jpg)
Brand Audit
•Social Media• Interviews•Voice Mail Message•360 Reviews
![Page 17: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/17.jpg)
Be Seen and Heard
•Manage Up•Show Up •Speak Up•Stand OutBe a Brand Evangelist!
![Page 18: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/18.jpg)
Sweet Spot
•Your Strengths Intersect with the Company Needs•Employee Engagement is Up to You!
![Page 19: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/19.jpg)
Take a Seat at The Table
• Introverts/Extroverts•The Table is Wherever You Are•Live Your Brand
![Page 20: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/20.jpg)
Humble Confidence
•Toot Your Own Horn•Pay-it-Forward to Your Colleagues•Network Internally/Externally
![Page 21: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/21.jpg)
Mentors and Sponsors
Identify what to stop doing that holds you back from achieving the success you deserve.
Sustain change to transform from good to great.
![Page 22: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/22.jpg)
Take a Risk
•Stretch Goal•Dream Big•What Would You Do If You Weren’t Afraid?
![Page 23: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/23.jpg)
What’s Your Brand Plan?
•You Market Clients, Services & Products with Ease•Now Focus on Yourself Because Nobody Else Will!
![Page 24: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/24.jpg)
Your Leadership Brand
•Be Your Own Best Self Advocate• Influence Beyond Your Department •Help Others•How Can I Help You?
![Page 25: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/25.jpg)
Self Promotion is Essential
•Survival of the Fittest•Celebrate Others•Write it Down!•Expand Your Comfort Zone
![Page 26: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/26.jpg)
Brand Beyond Your Organization
•Be Searchable•Align with Other Influencers•LinkedIn - 300 Million Members•Public Speaking•Be a Go-To Guru
![Page 27: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/27.jpg)
Brand Your Super Powers
•Dream Big and Sparkle!
![Page 28: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/28.jpg)
Follow Me
.
![Page 29: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/29.jpg)
My Pay-it-Forward
www.carolinedowdhiggins.com
Text 95577 - Caroline
![Page 30: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/30.jpg)
Please Complete Online Survey
![Page 31: #CNX14 - The Power of Personal Brand and How to Create Yours for Career Success](https://reader038.vdocument.in/reader038/viewer/2022110307/55658c58d8b42a2b6d8b4dcf/html5/thumbnails/31.jpg)
How Can I Help You?