co-creation vs participation

DOTTCORNWALL- MARCH 2010

ASIER [email protected]/asierfunky

CO-CREATION vs. PARTICIPATION

ANTITHESIS OF CO-CREATION AND INNOVATION

sábado 27 de marzo de 2010

mailto:[email protected]


http://www.twitter.com/asierfunky


“CO-CREATION IS THE PROCESS BY WHICH PRODUCTS, SERVICES, AND EXPERIENCES ARE DEVELOPED JOINTLY BY COMPANIES AND THEIR STOKEHOLDERS, OPENING UP A WHOLE NEW WORLD OF VALUE.”

V. RAMASWAMY


“THANKS LARGELY TO THE INTERNET, THE ACTIVE, THE ENGAGED CUSTOMER WAS DRAMATICALLY TRANSFORMING THE INDUSTRIAL SYSTEM AS WE KNOW IT.”

V. RAMASWAMY& C.K. PRAHALAD


TAYLOR,FORD&CO.


“CO-CREATION IS NOT JUST A WIN-WIN SITUATION: THE EMPHASIS ON CONTINUOUS IMPROVEMENT, COMMUNICATION, AND LEARNING ALLOWS CUSTOMERS AND FIRMS TO WIN MORE - WIN MORE BY EFFICIENTLY CREATING UNIQUE VALUE.”

V. RAMASWAMY& C.K. PRAHALAD


CO-CREATE VALUE WITH CUSTOMERS?


www.mystarbucksidea.comCO-CREATION BUT VOTING AT THE END OF THE DAY


http://www.mystarbucksidea.com






VOTING IS A VERY POOR PARTICIPATION MODE


DOES VOTING GENERATE “WIN MORE” VALUE?


OR JUST RANKS VERTICALLY?AS THE MOST VIEWED VIDEO IN YOUTUBE.COM


CONSUMING AS PARTICIPATION


VERTICAL RANK OF CD SALES


$500,000,000 PONZI SCHEME BY NSYNC MANAGER


$50,000,000,000 MADOFF’S PONZI SCHEME


MAGIK POLITIK

http://www.funkyprojects.com/magikpolitik/

Texto

http://www.magikpolitik.com/sábado 27 de marzo de 2010



http://www.magikpolitik.com

http://www.magikpolitik.com

CONVENTIONAL WISDOM

KENNETH GALBRAITHsábado 27 de marzo de 2010

TRULY CORRECTvs.

CONVENIENTLY ACCEPTABLE


WHAT BENEFIT DOES CO-CREATION BRING TO THE PARTICIPATING PEOPLE?


"TELL ME AND I WILL FORGET. SHOW ME AND I WIL REMEMBER. INVOLVE ME AND I WILL UNDERSTAND."

CONFUCIOUSsábado 27 de marzo de 2010

AN ILLUSION IS A DISTORTION OF THE SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE

ILLUSION OF INNOVATION DUE TO

PARTICIPATION

MIRROING EFFECT


Deliberative public engagement should not be used:‣ when crucial decisions have already been

taken; or‣ if there is no realistic possibility that the

engagement process will influence decisions.

http://www.involve.org.uk/nine_principles/sábado 27 de marzo de 2010

http://www.involve.org.uk/nine_principles/


Hello Change! is a recruiting system for talent based on mutual seduction.

http://hellochange.nethttp://www.funkyprojects.com/?s=HELLO+CHANGEsábado 27 de marzo de 2010





PREDICTABILITY BRINGS NO INNOVATION BUT ACCEPTANCE


CONSENSUS CANCELS

INNOVATION


WE AGREE TO DISAGREE


INCREMENTAL INNOVATIONVS

RADICAL INNOVATIONDEPRIVED

INNOVATION DISCOUNT


DIVERSITY & POLYSEMIA


[email protected]/asierfunky

FUNKY PROJECTS


http://www.funkyprojects.com

http://www.funkyprojects.com





co-creation vs participation

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