co-creation workshop

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Co-Creation Workshop / Empower your Customers & Tap into The Wisdom of Crowds June 16 th , 2015 KL COMMUNICATIONS, INC. RED BANK, NJ I SAN DIEGO, CA I 732.224.9991 I [email protected] KLCOMMUNICATIONS.COM

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Page 1: Co-Creation Workshop

Co-Creation Workshop /Empower your Customers & Tap into The Wisdom of Crowds

June 16th, 2015

KL COMMUNICATIONS, INC.

RED BANK, NJ I SAN DIEGO, CA I 732.224.9991 I [email protected]

KLCOMMUNICATIONS.COM

Page 2: Co-Creation Workshop

Why Co-Creation?

80% of new products FAIL

90% of MR findings are ignored by the C-Suite

Maybe It’s Time For A Change…

Page 3: Co-Creation Workshop

Creativity is Problem Solving

Page 4: Co-Creation Workshop

It Begins With An Idea

Invite your customers to create solutions and solve problems

Allow for independent ideation first

IDEATECOLLABORATE EVALUATE

Page 5: Co-Creation Workshop

Ideas Develop Into Concepts

Customers and internal stakeholders work together

to turn ideas into concepts

Refine those concepts and their unique value

COLLABORATE

EVALUATEIDEATE

Page 6: Co-Creation Workshop

Applying Agile Iteration

To best weave customer inspiration into your

new product pipeline, think non-linear!

To achieve a constant funnel of new ideas for products

services we need to keep this co-creation process in

constant motion.

Co-Creation leads to ongoing inspiration, a continually

updating roadmap to new revenue.

Page 7: Co-Creation Workshop

Concepts Launch Faster &

With Greater Success

Evaluate final concepts

Validate go-to-market strategy

EVALUATE

COLLABORATEIDEATE

Page 8: Co-Creation Workshop

Nestle Pizza

Case Study

Innovation in Flavor Options

Page 9: Co-Creation Workshop

Innovation, Not Invention

Case Study:

Develop New Products & Line Extensions

OBJECTIVE

Identify new opportunities for innovation in frozen

pizza products across a variety of lines

PROCESS

Five challenges conducted simultaneously to

understand category and general product desires

SOLUTION

Themes reflecting customer tastes and

preferences for current and future product

lines identified

Page 10: Co-Creation Workshop

Delta Airlines

Case Study

Page 11: Co-Creation Workshop

Journey As Important As

Destination

OBJECTIVE

Redesign the advanced search feature on a

major airline’s website

PROCESS

As the top ideas emerged, one of the leading

authors actually submitted a mock-up design that

illustrated the key needs

SOLUTION

Key elements of this user design actually

outperformed other internal designs and were

incorporated into the final search engine

Page 12: Co-Creation Workshop

Create vs. React

Page 13: Co-Creation Workshop

Challenge Rules

Round

1

Round

2

Round

3

Typical Challenge IIEX Challenge

• Participants presented with Challenge

online, and have 3-5 days to ideate

• Ideas are masked – participants can’t

see others’ ideas until they post theirs

• Typically 75-100 ideas generated

• You have 2 minutes to work with your

table mates to come up with an idea

to address the Challenge

• We’ll only have time to look at 5 ideas

today

• Collaboration takes place online;

participants are encouraged over the

span of 3-5 days to work together to

build upon each others’ ideas

• Participants can comment on as

many or few ideas as they want

• We will have a 5-minute collaboration

session, where we talk about the first

5 ideas from you

• We’ll be leading you through quick

discussions about each idea

• Participants can vote online for their

favorite ideas, rank them in order of

preference

• There’s also a wallet option, to see

how much value participants place on

some ideas

• Write your favorite ideas in rank order

on the back of your business card

• We’ll tally results and announce

winners via email

Member

Experience

Page 14: Co-Creation Workshop

The ChallengeThink about this conference for a minute – the different workshops, sessions and showcases; your reasons for

attending; what you’ve learned so far; how well your expectations are being met.

Think about other conferences too – the good, the bad and the ugly. Really, think about all you’ve experienced and

draw on that to come up with some new and exciting ways to make the next iiEX even better. The sky’s the limit!

Now, with this in mind…. Let’s get to your Challenge:

Based on your needs, Design the Ideal iiEX Conference Experience!

Your goal is to present ideas for a new and exciting iiEX Conference experience – something that could ultimately

become the model for CONFERENCES of the FUTURE.

As you design your ideal conference experience, here are some questions to help guide you:

Describe your idea with as much detail as possible.

Where did you get the inspiration for this idea?

How would this better meet the needs of attendees? Presenters? Sponsors?

What makes this idea unique? How is it different from the current conference model?

NOTE: Please NAME your idea, so it’s easy to identify it during Collaboration and Evaluation

Page 15: Co-Creation Workshop

Chicago Tribune

Case Study

Develop an entertainment app for readers

Page 16: Co-Creation Workshop

Independent Ideation

Winning Idea /

1st Iteration

Page 17: Co-Creation Workshop

Collaboration

Tribune Web

developers created

schematics of top

three ideasHere is that same

idea further developed

after collaboration

and feedback from

other Tribune readers.

Agile iteration allowed

Website developers

to ideate along with

readers.

Page 18: Co-Creation Workshop

In Summary

Why Customer Co-Creation?

• Inspire your internal creative team

• Answers the “Why?” questions

• Agile Iteration Process

• Light the spark and disrupt away!

CREATEwith customers

NOT JUST FOR THEM

Page 19: Co-Creation Workshop

“I just wanted to say that I logged on for the first time today and had no

idea what to expect. THIS IS SUPER FUN. Thanks so much for putting

this together. I'm having a great time here in my cozy living room

interacting and brainstorming. This is sincerely the first time I have

really felt connected and inspired as [a customer]. So THANK YOU.”

Create Participatory Culture

Page 20: Co-Creation Workshop

Why Co-Creation?

75% of new products supported by CrowdWeaving

have SUCCEEDED!

83% of CrowdWeaving insights have made their

way to the C-Suite!

Maybe the Change Is Here…

Page 21: Co-Creation Workshop

Contact Info

Kevin Lonnie / President

[email protected]

Lisa Fuchs / Director Community Research Svcs

[email protected]

KL COMMUNICATIONS, INC.

RED BANK, NJ I SAN DIEGO, CA I 732.224.9991 I [email protected]

KLCOMMUNICATIONS.COM