co-creation workshop with maf grantees, delhi, india
DESCRIPTION
Documentation of the workshop with a host of MAF grantees working with women’s health and rights issues. The objective was to map digital technology and communication needs of these organisations. The day saw professionals from advocacy, communication and research backgrounds from organisations including Breakthrough, CEDPA-India, CHSJ, HAQCRC, ICRW, IPAS, MAF, MAMTA-HIMC, NFI, Population Council, PFI, TARSHI and the YP Foundation. To paint a clearer picture, here’s a few examples of issues these organisations address: maternal and new born care, family planning, reproductive health and rights for adults and adoloscents, child health and child rights, girl child education, women’s skill development and employment, preventing violence against women, women’s safety etc.TRANSCRIPT
Mimba Delhi Workshop
with MAF Grantees 25.4.2014
Goal of the workshop
The goal of the workshop was to understand organization’s activities, challenges and opportunities in achieving their programmatic milestones as well as identify ideas how the digital activist platform Mimba can support the organizations in their goals.
Workshop content
• Organization introductions and programmatic milestones
• Our organization’s activities in an ideal world
• Barriers that challenge our organization’s goals
• Clustering into themes• Ideating solutions for themes
Organization introduction and their goals
Priyanka MukherjeeSenior Program Officer, Communication & NBDCentre for Development and Population Activities (CEDPA)
Goals• Position our new name• Need for tools on innovations for
programming – same as TARSHI• Make published material accessible while
keeping copyright• Get on the social media channels• Reach wider audience• Reach remote audiences through means
beyond IVRS and field visits
Swati ParmarManager, Youth ProgramCentre for Development and Population Activities (CEDPA)
About• 3 divisions – Gender and
Governance, Maternal and Child Health, Life skill and SRH education for young people
Goals• We reach out to young students
in schools through CD and need to connect it with websites and social media in a robust way
Rajib AcharyaAssociatePopulation Council Statistician, Demographer and Program Evaluation SpecialistResearch Background with Adolescent focus
ICT project examples:• Gujarat: IVRS system between
schools and parents to improve retention of girls from middle to high school
• SHG Program, Bihar: Intervene through husbands to prevent violence against women – includes IVRS component
Goals• Reach decision makers, push our
research to governments and policy makers and find a place in their strategies and policies in India
Prabha NagarajaExecutive DirectorTARSHI (Talking About Reproductive and Sexual Health Issues)
Digital examples:• IVRS Helpline• Tweetathon for access to safe
abortion in collaboration with IPAS and others
• Collaborated with Breakthrough for tweetathons
Goals• Expand reach for IVRS• All of us need to collectively
publicize the different IVR services created
• Wider reach for our blog (create content on sexuality and rights in the global south)
Lavanya MehraProgram Manager, Information Management Team + HR & Org DevelopmentCentre for Health and Social Justice//2nd MenEngage Global Symposium : Men and Boys for Gender Justice.
Goals• Evaluate change through all of
the content and media we have created (community radio, IVRS, films)
Goals: Symposium• Mobilization around the issues of
the Global Symposium from grassroots to South Asian level to global
• Increasing scope of participation• Leverage on existing
organisations and resources to achieve this mobilization and participation
Lavanya Mehra/CHSJ contd.
The Reproductive Health Observatory The observatory collects grassroots evidences, stories, case studies which often do not get reported, noticed by government, practitioners, policy makers and the public. This will be a small step to connect with grassroots civil society institutions, leaders, activists and the most marginalised and give a perspective to these voices.
Goals• Continue advocacy• How can we take the
Observatory which is a shared platform forward?
Priyanka SubramaniamCAC Consultant Ipas India
Digital examples:CAC Connect• Manages CAC Connect network –
a platform for networking and continuous training of doctors.
• Train doctors to provide comprehensive abortion care services to women through the public health care system
Goals• Reaching target audience that
doesn’t have regular access to the internet
• Users not in habit of using the internet to reach out for resources
• Engage doctors and create solidarity amongst them
• Encourage and sustain participation
Radhika TakruDigital Media StrategistBreakthroughMission: Global HR, prevent violence and discrimination against women and girls
AboutRecently changed campaign strategy to short, action oriented campaigns from older ones which lasted for years.• Now: 6 campaigns/year• Done to create an engaged
constituency that can run a similar campaign or push the message on their own
Goals• Build a constituency
(Constituency is an activated group of people with a common interest, belief or ambition. They self-identify and seek change.)
• Bring offline and online together• Need comprehensive marketing
strategy, for eg. Like used by e-commerce sites
• We generate a lot of content, can it be pushed beyond SM? Or in better ways?
Richa BansalCommunications Manager Population Foundation of India
Goals:• Improve awareness of beneficiary
rights • Male engagement in beneficiary
health care and rights• Better demand for reproductive
health services from beneficiaries• More powerful advocacy with the
government to match up to the demand side
• Greater budgetary allocation
• Target Audience 1: connect with on the ground through IVRS
• Target audience 2: Urban and Donors on Social Media
• How do you connect these 2 targets audiences?
• To legitimize our work - person on the ground feels the concern and our supporters feel connected with the cause
Esha Kalra MalhotraProgram OfficerPopulation Foundation of India
“ PFI works on advocating for women’s rights, and helps in formulating gender sensitive policies. Issues we work with include delaying marriage and first pregnancy, healthy timing between pregnancies, quality of care.”
Digital example/ Flagship project• I, a woman, can achieve anything
– TV Series• Feedback system through IVRS
which received 75,000 queries on reproductive health from both women and men in the 1st month
Anisha GhoshProgramme Officer, Children and GovernanceHAQ Centre for Child RightsChild marriage, violation of child’s rights in mining areas, counseling, research on these issues
• We create videos and content. We need to create a reach for this.
• Digital media creates a good interface between various stakeholders we work with. Trying to work with this and share our work.
Goals• We’d like to connect online with
various kinds of stakeholders across the country, considering they aren’t very active on SM.
• Connecting Online-Offline• Connect with prospective donors
online. We do have a global reach but it needs to go online, not just a closed door meeting
Shubh SharmaTechnical SpecialistInternational Center for Research on Women (ICRW)Expertise: Measurement and Evaluation, Advocacy and Policy Engagement, Economic Empowerment, Adolescents
About• ICRW does action research
and evaluation for women’s empowerment program i.e empowerment - health, education, livelihood, skill development
Goals• Advocate to govt. and donors• Create visibility and
communicate the impact and success of an empowerment project for women garment factory workers to govt and donors and other relevant stakeholders
Ankita RawatThe YP Foundation
Mansi VirmaniProgram Officer, Youth Centre for Development and Population Activities (CEDPA)
Dr Naveen SethiMAMTA-HIMC
Shikha ShuklaRegional ManagerMAMTA-HIMC
Rimjhim JainCentre for Health and Social Justice
Participants
Dheeraj GoswamiProgram AssistantInformation Management Centre for Health and Social Justice
Quotesfrom the discussions
“We need a bottom-up approach to get stories from the ground”
“Everybody is working within their own silos. How do we go beyond that?
“How do we bring offline and online audiences together and how can one feed off the other?”
“No policy change can be achieved by a single organisation.”
What are the incentives for collaboration?
“There is excellent data available, but it lies in small pockets and is not processed into more user friendly forms”
“There is unhealthy competitiveness between organisations” “Attitudinal barriers exist –
even if we get technology to the ground, the receptivity to it needs to be created”
“We want the government to come to us and tell us to take up research – not the current way of doing research and trying to push to the government.”
Identified Themes
1. Reach & Engagement– How to go beyond social
media– Reach a wider audience– What tools can be used, for
who?– How to connect Online and
Offline
2. Information Access & Sharing– Disseminate research
findings and package them– Influence decision makers
3. Tools for innovation4. Building communities and collaboration– How to access experts
and leverage their knowledge and expertise?
Ideation How can a digital platform
help to perform better within the identified themes
1. REACH & ENGAGE Improve the process for organizations• Need to do quick research and
landscape analysis at the start of a campaign
• Keep up with trends• Create a framework of
understanding on the issue• Identify champions• Tools for social accountability• Verbal public autopsy
• Bottom up approach: Share stories from the ground
• Have people on the ground write stories and publish them
• Take action• Create a sense of global
community• Put responsibility to everyone
1. REACH & ENGAGE Engaging people into action• Too much effort to participate• Deeper engagement with a cause• More ways of participating• More transparency and regular
reporting• Keep the interest up• Quick mechanics to engage right
people
• Learn about impact• How can one be more
relevant/one’s skills• Speaking with the right people• More flexible ways of interacting
– time, skills, rewards, motivation
• Little steps rather than the big problem at once
• More stories, clear linkage to people affected
2. INFORMATION SHARING/ RESEARCH
• What is the evidence that speaks to governments? Identify right evidence for govt
• Policy brief/white paper• Bring all research findings to
government as one message• Collaborate and base findings as
a joint group• Agree joint messaging for
govt/stakeholders/media/social media
• Package/ distill key messages• Creating joint #tags• Involve government and media
from the beginning• Dissemination meeting • Involve communication experts
in dissemination• Network both formally and
informally
3. TOOLS FOR INNOVATION
• Webinars/Web portal for people working in the same field
• Glossary: update on terminology• Help Desk/Helpline for
organizations to help each other• Directory of organisations• Directory of tools• Better linkages:
– User friendly– Easy to access– Auto updates– Cross linked to other
platforms and resources• Offline access to information:
google libraries
• Shadowing/exchange programs• Better videos and voice
recording, available to the public• Better media recording on the
ground• Donor connectivity • Small grants > innovation funds
> sponsors (CSR)• Community radio/mobile based
to link with target audience• Capacity building of local
stakeholders + influencers• Involvement of boys and men to
drive change
4. COMMUNITY BUILDING
• Create a sense of ownership• Directory of Members• Find people with shared interest• Different models of participation• Go beyond own network – One
Billion Rising allowed this• Global campaigns
• Shared spaces for meaningful participation
• Create a buy in strategy within organisation using a clear roadmap
• Mapping in-country resources + specialised knowledge
• Fostering dialogue and participation without SM
Ways to stay at the forefront of innovationProblems & SolutionsP. Attitudinal barriers /Receptiveness of our info?S. Training the community
P. Tools and software not available to general publicS. Collaborate with software experts, video and editing experts
P. Copyright issues S. Open Source – CreativeCommons
Problems• Competitiveness amongst
organisations• Resource constraints• Build ownership
Solutions• Building component of
techno/innovation in our fundraising• Prioritize innovation within
organization and while planning budgets. Also build understanding with funders
• Use case studies to prove this
“Inter-movement dialogues breaks down barriers like inertia and competitiveness”
Organizations Digital Presence
Some Sketches
Organisations collaborating to acess:• Funding• Communication experts/partners• Other Organisations
Showcase of organizational:• Ideas• Evidence• Impact
Digital tools:• Events – host/participate• Campaigns – join/create• Resources – Support/Discuss
Workshop Attendees and Contacts
• Anisha Ghosh/[email protected]
• Ankita Rawat/The YP Foundation ankita@theypfoundation
• Dipa Nag Chowdhury /[email protected]
• Dheeraj Goswami/[email protected]
• Esha Kalra Malhotra/[email protected]
• Lavanya Mehra/[email protected]
• Mansi Virmani/CEDPA [email protected]
• Mari Tikkanen/[email protected]
• Melanie Wendland/[email protected]
• Mridu Mehta/[email protected]
• Dr. Naveen Sethi/[email protected]@yahoo.co.in
• Prabha Nagraj/TARSHI• [email protected]• Priyanka Mukherjee/CEDPA
• Priyanka Subramaniam/[email protected]
• Radhika Takru/[email protected]
• Rajib Acharya/Population [email protected]
• Richa Bansall/[email protected]
• Rimjhim Jain/[email protected]
• Shikha Shukla/[email protected]
• Shubh Sharma/[email protected]
• Swati Parmar/CEDPA [email protected]
• Sathyasree Goswami/[email protected]
