DISRUPTING AN INDUSTRY

Dan Lopez, Executive Director of Business Development of Plowz and Mowz

WHAT IS PLOWZ & MOWZ?-It started as the “Uber of” residential Snow

Plowing...quick story

-Plowz quickly grew into Mowz …

WHAT IS PLOWZ & MOWZ-Then grew into Leavz ( Fall and Spring Cleanup )

-Currently we offer the 3 services and plan to expand

-Get a quote in less than 60 seconds and order right over your smartphone

WHO AM I?-I am the sales guy

-I am the Public Relation guy

-I am someone who cares as if the business was my own

-I am someone who speaks his mind…... not sorry if it offends you

WHO AM I?-I am a tech

-I am a customer

-I am a provider

-I am all the things needed in the work day to make sure we get things done

WHY SHOULD YOU LISTENWe have a cool outside the box story. Created this app on a small budget and are now a semi national company...so we

have a little street cred

I want to introduce a new way of thinking. We’re Outside the Box

WHY SHOULD YOU LISTENIts great to hear what others are doing especially if it's

working

We have a track record of success!

Again keep in mind, I am going to talk about the successes of the business so try to see if anything is applicable to

yours. If you have questions i can answer them now or write them down for later. I also drink Miller lites

FUN FACTS ABOUT MEI love helping people

I only think outside the box.

Problem solving is my world

I love helping people see the other side of the coin.

FUN FACTS ABOUT MEI enjoy gunsmithing & firearms, I turned 10k miles on my

Harley on Christmas Day (6 months), I make my own Moonshine, I have two pits who have made me grow up faster than I wanted and prepared me for my newborn.

MAIN TOPICS

HOW WE BECAME DISRUPTIVE-Internet effectiveness

-Importance of Social Media ( sigh ) FB, Twitter, Instagram, Pinterest, Linkedin,

-Content- What you're putting out there

HOW WE BECAME DISRUPTIVE-Tools to help the business

-Knowing as much as you can about your demo

-EMAILS

To name a few

WEBSITEYou need to have a clean polished working website

-FB doesn't count here. It has to be a clean website. Look at ours if you like

-Make sure it works 100% ( we are still working on ours )

WEBSITEHave a section in the website that can gather info from a

potential customer

Formstack (www.formstack.com ) it gathers and formats the info that you need

WEBSITEMobile friendly page. Google punishes those who don't have

mobile friendly websites. Which means on a generic search you won't even show up. Or you'll be on the 6th page

Wouldn't hurt to budget in a blog ( even if you have to pay someone )

Local school and universities are great for this.

PROBABLY THE MOST IMPORTANT ITEM IN MY OPINION

Email capture (with Mailchimp.com)

Why is it important?

-It's the fastest growing tool to engage with your customer base and it’s free

-It keeps the line of communication open

PROBABLY THE MOST IMPORTANT ITEM IN MY OPINION

Subject lines are incredibly important. A good subject line is the first step

Create a path in your email to accomplish your Call to Action. Add a Hyperlink

GRAB EVERY EMAIL POSSIBLE

FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC

All of these formats have one main purpose

-Engagement and Customer acquisition

-It shows you have a presence (positive or negative). Its validation

-People will scroll through and look at how you handle adversity

FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC

-If you need help with mean customers get somebody else to handle it

-If you are negative with a customer it will live online forever and can be reposted

FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC

-Again- College kids are great for this. Get a professor to create a living portfolio which the students can work on and use as an

internship or life lessons

-Be responsive- FB tracks and shows response times and that can help someone on the fence

-Hashtags- Instagram, Twitter, & FB. You can track all of the views. Boosting on FB

TECH/ANALYSIS-Website efficiency

-Run reports on all that you do. Google Analytics / contently.com

-If something doesn't work FIX IT

-This info will help you become more efficient

TECH/ANALYSIS-Formstack again

-Funnel all that you can and let it breath on its own. From website, to analysis, to email capture. Set up the machine, then

walk away and collect data

-Example of Pricing page on app. Placement of services

KNOWING YOUR TARGET AUDIENCE-Who will use your service…….find out!

-What do they all have in common

-Who is the decision maker

-How do you stimulate the decision maker

KNOWING YOUR TARGET AUDIENCE-Exploit your findings

-GET ON THE NEWS!

-FB all the news stations and bug the heck out of the reporters till one of them pics up the story. Sell an idea not just your

service.

KNOW YOUR COMPETITION-Look at their online presence

-Be better than them

-If they are doing something you're not…….DO IT

-Friend them on social media to keep tabs on what they are doing

Let’s sum things up.CONCLUSION

CONCLUSION/RECAPTake aways

-Website construction ( with social media influences ) Must Have

-Email Capture - Figure out a solution and let it live

-Once a week Analyze your business. What working & whats not

CONCLUSION/RECAP-Social Media (sigh ) Just do it. It’s not the norm even though

you hate it

-Know your Competition & be better than them

-Know your Audience (potential Customers) and figure out how to get them to purchase one time. Then utilize emails for future

QUESTIONS?Don’t be shy.

DISRUPTING AN INDUSTRYDan Lopez, Executive Director of Business Development Plowz and Mowz

Dan@plowz.com

linkedin.com/in/dan-lopez-ab13278b

@plowzapp