coa presentation
DESCRIPTION
This was my redesign of the St. Charles Council on Aging marketing material.TRANSCRIPT
Brooke RobichauxDigital Media Student
Rebranding theCouncil on Aging
Why do we need to change?
Why do we need to change?
Fuzzy
Not recognizable
Inconsistent
What does this design say about the COA?
What does the St. Charles Council on Aging stand
for?
Helping others
Caring
Assistance
Services
Helping others
Caring
Assistance
Services
And…Fun!
Traditional Modern
Inspiration
A New Look
A New Look
Detailed, yet simplistic
Encloses Text
Looks bright, not dreary
Why Yellow?
Why Yellow?Positive emotions: Happiness, Excitement
Attention-catching
Promise of good things to come
UpdatedLetterhead
Old New
New Business Cards
Brochure Side One
Brochure Side Two
Visualize a new Council on Aging
Work
Casual orSpecial Functions
Staff ID
Outdoor Sign
Indoor Banner
Let’s Recap
Let’s Recap
Representation
Let’s Recap
Representation
Consistency
Let’s Recap
Representation
Consistency
Marketing
Questions?
