Expand your profits by adding a dog training service

Presented to: Dr. Gary Wood and the Countryside Veterinary staff

Karli DakotaPresident/Owner

Behavioral dog training SpecialistApril 5, 2010

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Executive Summary

The Concept

• Adding a resident dog trainer to your clinic has great benefits.

The Opportunity

The Potential

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What We’ll Cover Today

• The Problem• The solution• A review of our current services• 2008 training profits• Proposed new service• Costs• Strategy• Conclusion

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The Problem

Out of control dogs

Stressed Staff

Overwhelmed Clients

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The Solution

Offer dog training to your clients

Train your staff

Give your customers piece of mind

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Our Current Services

In-home dog training• Basic obedience Training• Boundary Training• Ultrasonic Training• Behavioral Training• Agility Training• Conformation Training• Therapy Training

Class Training• Small groups (Max 5)• Obedience Training• Agility Training• Conformation Training• Therapy Training• Field Training• General Care seminars

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January

Feburar

yMarc

hApril

MayJune

July

August

September

October

November

December

20002400

3600 3800 4000

5000 52005600 5600

62006600

70002009 Profits

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2009 Sales Research

• Customers– 2010 is projected to attract 400 new customers– 87% of first-time customers have become repeat

customers• Transactions– Average sales transaction = $200.00 (3 session

Package)– 75% of customers buy multiple session packages

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Proposed New Products

• In office consultations• Phone consultations• In home training• Group classes• Staff training• Community Seminars

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Cost

• No Overhead• Work On Demand• No Health Benefits• Little Responsibility

The start up cost to add our services to your clinic is $0.00. We will work with you as an independent contractor which means:

Your clinic will retain 30% of all profits for dogs referred to us for private lessons.Your clinic will retain 40% of all profits for group classes held at your clinic.

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Strategy

• Strategy– Identify and talk with potential training clients– Distribute training information packets– Keep training information visible in lobby– Offer convenient scheduling in the office

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Conclusion

• Adding our training services to your practice will be very rewarding financially. Our company has shown steady growth over the past 10 years and we only foresee it growing larger. Take this opportunity to educate your staff on the importance of dog training. And help guide your clients in choosing the right training for their dog.