coachmen 2011

Family Fun Cruising

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Gree

Greetings from

Join us as w

e take a

Coachmen Trailer o

n a

journey down US-1 to

the Florida K

eys with

Boating Magazine

Editor

Randy Vance…!

PS: The Harley-

Davidson is onb

oard…!

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CoachmenMul-‐Pla0ormProgram

TheBonnierAc-veInterestNetworkpublica-onsofBoa$ng,MotorBoa$ng,SportFishing,SaltWaterSportsman,ScubaDiving,WaterSkiandSportDiverhavecreatedamul-‐mediaprogramsettodeliverreaderswhoareaffluentandhaveagreatpropensitytobuy/rentarecrea-onalvehicle.

Our readers are alsomore pre‐disposed to the outdoors, having grown up around the water andenjoyingtheirpassionsintheoutdoors.

TheBonnierAc-veInterestNetwork’saffluentreadersaremorethantwiceaslikelyastheaverageaffluentadultto:•Havetraveledbymotorhome/RVonmostrecenttrip(index=202)• Ownamotorhome/RVthatwasindicatedastheir4thvehicle(index=258)

Theprogramwillbeamul-‐plaFormprogramcenteredaroundanadvertorialinwhichaCoachmenRVwillbetakenonaspecialjourneycalled“FamilyFunCruisingDownUS‐1.”

ProgramExecu-ons: PrintBrandingCampaign 4‐PageSpecialConceptAdvertorial Videoandcontentchannel OnlineAdver-sing EmailBlasts EnewsleVerSponsorship SocialNetworking DigitalEdi-ons

Video

Online

Print

Digital

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“FamilyFunCruisingDownUS‐1”Advertorial

To show you all the capabili-es and features, Boa$ngmagazine’sEditor inChiefRandyVanceisgoingtoputanewCoachmenTrailerthroughthepaces.RandywilltakethenewCoachmen, his family and a Harley‐Davidson in tow fromOrlandoandheaddowntotheFloridaKeysalongUS‐1tothefamous Florida Keys Lobster Mini Season. This two dayextravaganzaof lobstering largesseputs themaximumstrainontheCoachmen’sabilitytohandleaclosetomaximumtowload at highway speeds, stop and go traffic and thenarrownessofUS‐1.

Randywill experienceoneofAmerica's "greatdrives." He’lltakehis-meataslowerpaceashetravels"southofreality"andeaseshimselfinto"island-me."He’llhavethechancetovisit many good places to eat and drink, plus quirky touriststops. He’ll get off of his Coachmen and hop on his Harley‐Davidsonandtalktohis'new'neighbors.

He’ll alsomake stopsalong theway tofish,water ski, scubadive and hopefully bring home an ice chest of Florida’sfavoritecrustaceans.

Randywilldocumentallthisabovewhileshowingthecomfortand luxuryof theCoachmenTrailer as the focalpointof thetrip.Bonnier’smarke-ngteamwillwrite,designandproducethespecialadver-singsec-onfortheCoachmen.

Note: Insert will be run of book in Boa$ng,Motor Boa$ng,Sport Fishing, SaltWater Sportsman, Scuba Diving,WaterSkiandSportDiver.

vs.

presented by

Monroe County Tourism Council

The Florida KeysCOACHMEN RV

Follow Boating Magazines’ Randy Vance as he takes a 2012 Coachmen Chaparral and a 2012 Harley-Davidson

Softail along the Overseas Highway in the Florida Keys.

400 mile expedition from Orlando down through the beautiful Florida Keys. Stopping along the way and enjoying some of the

hidden treasures of Monroe County, FL.

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TheBonnierAc-veInterestNetworkvideodepartmentwillvideotapetheen-retrip to the Florida Keys to be loaded up to a branded “Coachmen RV TravelGuide”channelonthesevenmagazineswebsites.RandyVancewillusemul-pleGo‐ProHDmini‐camstocapture liverawvideoof theexperienceandgivereallife,real-mecommentsonthetrip,thetouristaVrac-onsandthetruck.

Projectincludes:•Shoo-ngvideoforthe3days•Staffingandequipment•Talent•Travel•PostProduc-on

VideoProduc-onComponent

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CustomContentBrandingChannel

Footage from the tripwill beused tocreatetheCoachmenRVTravelGuide.Thechannelwillrunforoneyear.Pagewillincludeeditorialcontentfromthespecificbrand,videoplayer,alongsideCoachmen supplied content.Coachmen ads will appear in aroadblocked campaign “owning” thechannelpage.

Dedicated naviga-on would sendvisitors to the custom page.Addi-onally, Coachmen will receiveROS non‐premium banners andquarterly men-on (4x) in the brandenewsleVers.

Sec-oncanalsoincludespecialoffers,linkstoacontestorotherengagementstrategies.

Integrates adver-sing with relevanteditorialcontentandcredibility. CoachmenRoadblockedCustom

ContentChannel

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Toevenreachmoreofourreadersthroughsocialnetworking,wewilldoapre‐trip promo-on of the trip and then drive the Facebook audiences of all ourmagazinestothecustomcontentchannelsotheycanviewthevideoofthetrip.

RandyVancewillalsoTwiVerliveupdatepos-ngsfromtheroadashejourneysdownUS‐1. Hewillpointouthisloca-ons,des-na-ons,whatfisharerunning,trafficcondi-onsandmost importantly,how theCoachmen trailer ishandlingontheroad.

SocialNetworking

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Coachmenwillreceivehighvisibilityplacementofitsbrandads.WeacceptRichMedia,Expandable,FlashBanner,In‐BannerVideoAdUnits,etc.

Coachmenwillreceive50,000impressionspermonth,persitefor6monthsforatotalof2,100,000forthecampaign.

Posi-onSiteDisplayAdver-sing

ROS728x90Leaderboard

ROS300x250PremiumSquare

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Ourcustomadver-seremailblastprogramwillhelpsendanexclusive,-melycustommessagefromCoachmentoyourtargetaudience.Itcanbeabrandingmessageoracalltoac-onblasttoremindreaderstoreadtheupcomingadvertorialtoappearinthemagazines.

Opt‐inSponsoredListSizesMotorBoa-ng.com 70,000Boa-ngMag.com 110,000Saltwatersportsman.com 20,000SporFishingmag.com 60,000Waterskimag.com 20,000Scubadiving.com 70,000Sportdiver.com 85,000

Total: 435,000

EmailBlastAdver-sing

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Twiceamonth,ouropt‐insubscriberslookforwardtoourEnewsleVerfornews,-ps,andphotos.It’sagreatopportunitytoreachreadersonamoreconsistentbasis.

Programwillincludea3xEnewsleVeradperbrand(everyothermonth)onthe7magazinesites,foratotalof21ads.

EnewsleVerSponsoredListSizesMotorBoa-ng 45,000Boa-ng 45,000SaltwaterSportsman 30,000SportFishing 35,000Waterski 11,500ScubaDiving 70,000SportDiver 70,000

Total: 306,500

EnewslecerSponsorship

AdPlacementloca-ons

POWERANDEFFICIENCY.LIKESTEAKANDEGGS.

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Coachmen can bring its adver-sements to life with video, photo galleries ormorethroughourdigitalversionsofthemagazines.

Coachmencannowreachanevenlargeraudienceofaffluentanglers,boaters,waterskiers,anddiversinourdigitalandiPadedi-onsthroughZinio.

Coachmen canen-ce viewers to explore through a :30 second video and livelinks back to Coachmen website. This is permanently available to yourcustomers.

EnhancedAdsinDigitalVersions

Theseven-tlesinthisproposalsreach

morethan30,000subscribersthroughdigital

edi-ons.PlayVideo

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PricingProposal

PrintCampaign3xpageschedulein7Bonnier-tlestosupporttheCoachmenbrand.• 785,000circula-on@$110cpm=$86,350x3inser-ons=$259,050Cost:$259,050

AdvertorialFour‐pagecustomadvertorialtoappearina2012issueofeachpublica-on.• Fourpagesx7magazines=28advertorialpagesCost:$10,000

VideoandOnlineProgram• VideoFilming,Edi-ng,andProduc-on• CustomContentChannel• SiteDisplayAdver-sing• CustomEmailBlast• 3xEnewsadperBrand(everyothermonth)on7sites• SocialnetworkinganddigitalenhancementsCost:$162,500

ProgramTotal:$431,550gross

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Appendix

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TheBonnierAc-veInterestNetworkisaprovenvaluableandmeasuredaudience:engagingenthusiastsdefinedbytheirinfluence,affluence,andpassionfortheirlifestyle.

PrintAppendix

Publica-on Circ.Total AverageHHI AverageNetWorth

Boa-ng 160,000 $166,500 $1,356,400MotorBoa-ng 80,000 $273,000 $1,777,000SaltWaterSportsman 135,000 $171,500 $1,162,000SportFishing 120,000 $172,800 $1,135,000ScubaDiving 85,000 $131,044 N/ASportDiver 175,000 $137,758 $727,167WaterSki 30,000 $157,600 N/A

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Giventherichlegacyofourbrands,eachsiteisanauthorita-veportalforboaters,fishermen,diversandwaterskiers.Themostpopularsec-onsareBoats,Gear,PhotoGalleries,andVideoClips.Oursitesarevisitedbylong-me,experiencedenthusiaststhathavethedesireandmeanstoindulgetheirpassion.

OnlineAppendix

MUV:73,000MPV:456,000EnewsSubs:45,000SponsoredSubs:110,000







coachmen 2011

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