GENESIS

Genesis

COBRA BEER

THE PROMOTEER: Lord Karan Bilimoria (46)CBE(Commander of Order of the British Empire)House Of Lords

A UK BASED BEER AND WINE COMPANY, FOUNDED IN 1989 Heardquartered in Fulham, London

Cobra beer was first brewed in Bangalaru in

1990 and imported to the UK for seven years

Corporate profile

• Has a turnover of over £96 million,• Annual Growth rate of more than

42% in the last ten years,• Exports to over 45 countries

worldwide,• Offices in India , South Africa and

USA.

Cobra Beer’s Global FootprintCountry Type of

InvestmentPartner Type of

Partnership

1.UK COO,DI CharlesWells

Brewing

African Safari

2.SouthAfrica

BeyersTruter

FDI Brewing

Europe

3. Belgium BrowarBelgia

FDI Brewery

Europe , Cont

4. Poland BrovarBelgia

FDI Brewing

Europe

5. TheNetherlands

PalmBreweries

FDI Brewing

The Tiger

6. India Mount Shivalik Group

FDI (Lincensing)

Brewing

Product Portfolio

Beers IntendedMarket

AlcContent

Distribution

1.CobrapremiumLager

Europe, NA,Africa andAsia

5 % Retailers

2.KingCobra

Same 7 % Same

Product diversification

Product Type(Wine 1998)

Intended Mkt Tie ups

Pinotage,Colombard-Chardonnay,Chenin Blanc andShiraz-Pinotage

South Africa Virgin Atlantic:London to JHB

Tempranillo andDry Muscat

Spain N/A

Bilimoria Wine,Merlot

India Virgin Atlantic: LDN toDLH

Merlot, TerretSauvignon andShiraz Grenache

France Air France

Wine & Beers Europe, Us, Australia …… Internet

Strategies

• Brick& Click Strategies• Product Diversification• Effective M&A• Tie-ups• Product Customization

Global Beer industryTHE WORLD’S LEADING BEER COs

ANHEUSER-BUSCH (US)

SABMILLER (UK)

INBEV(BELGIUM)

HEINEKEN N.V. (THE NETHERLANDS)

CARLSBERG BREWERIES A/S (UK)

Beer Market Growth (last 20 yrs)• 1985 1.1%• 1990 3.0%• 1995 1.6% • 2000 2.4% • 2005 2.8% • 2010(forecasted) 3.2%

Worlds leading Beer Consumers (Continent Wise)

• EUROPE• ASIA• North America• South America• AFRICA• OCENIA/AUSTRALIA

Leading Beer Markets

• People’s Republic of China• United States of America• United Kingdom• Federal Republic of Germany

Cobra Beer- India

• Launched in April 2002• Brewing Plants in• Goa• Rajasthan• Now available in the leading cities

The Future

• Hindustan- the market is growing more than the economy,

• Poland- is close to Germany, 2nd largest beer market in Europe ,

• South Africa- high number of brand sluts as far as beer is concerned, largest beer mkt in the region,

• US, Australia,…. Lets wait and see