coca cola by dr.anita walia
TRANSCRIPT
Type Soft Drink (Cola)
Ticker symbol KO (NYSE)
Founder (s) John S. Pemberton
Country of Origin United States
Introduced 1886
CEO Muhtar Kent
Flavors Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Employees 92,400
Servings per Day 1.6 Billion
COMPANY OVERVIEW
MISSION
•
To refresh the world in body, mind and spiritTo inspire moments of optimism through our
brands and our actionsTo create value and make a difference
everywhere we engage.
VISION
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities
• Productivity: Be a highly effective, lean and fast-moving organization.
Evolution
1886
•Originated as a soda fountain beverage & sold for 5 cents/ glass
1899
•Signed the first bottling agreement
1916
•Birth of the first “contour” bottle
1920s
•Expanded internationally out of United States
1970
•Exited from India – FEMA regulations
1993
•Re-launched in India & acquired local brands
2000s
•Leading Cola brand in India (Thums Up & Sprite combined)
Coca-Cola Bottles
1894 was the first time Coca-Cola was bottled
1894- early 1900s 1905-1916 1915- today
Coca cola acquired many local brand in India including Thumsup, Citra , Goldspot ,Limca and Maaza.
It Has 24 company –owned bottling operation.
25 franchisee-owned bottling operation.The company marketing office located at
Gurgaon Haryana.It has four regional office :Haryana, Kolkata,
Mumbai and Hyderabad