coca cola by dr.anita walia

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Type Soft Drink (Cola)

Ticker symbol KO (NYSE)

Founder (s) John S. Pemberton

Country of Origin United States

Introduced 1886

CEO Muhtar Kent

Flavors Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Employees 92,400

Servings per Day 1.6 Billion

COMPANY OVERVIEW

MISSION

To refresh the world in body, mind and spiritTo inspire moments of optimism through our

brands and our actionsTo create value and make a difference

everywhere we engage.

VISION

• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities

• Productivity: Be a highly effective, lean and fast-moving organization.

Evolution

1886

•Originated as a soda fountain beverage & sold for 5 cents/ glass

1899

•Signed the first bottling agreement

1916

•Birth of the first “contour” bottle

1920s

•Expanded internationally out of United States

1970

•Exited from India – FEMA regulations

1993

•Re-launched in India & acquired local brands

2000s

•Leading Cola brand in India (Thums Up & Sprite combined)

Coca-Cola Bottles

1894 was the first time Coca-Cola was bottled

1894- early 1900s 1905-1916 1915- today

Product Portfolio of CCI

ORGANIZATION STRUCTURE

Coca cola acquired many local brand in India including Thumsup, Citra , Goldspot ,Limca and Maaza.

It Has 24 company –owned bottling operation.

25 franchisee-owned bottling operation.The company marketing office located at

Gurgaon Haryana.It has four regional office :Haryana, Kolkata,

Mumbai and Hyderabad

Advertisement

Coca cola Negative publicity

Coca Cola- Opens Unhappiness in Kaladera, Rajasthan

COMPETITORS

Than

k Yo

u!Thank

You!