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Rick FrazierRick Frazier VP, Product IntegrityVP, Product Integrity

The Coca-Cola CompanyThe Coca-Cola CompanyOctober 22, 2008October 22, 2008

Food Safety in the 21st Century Marketplace

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Navigating the course from the world’s most recognized to the most respected brand

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The heritage of The Coca-Cola Company was built upon a solid quality & safety foundation

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Several years ago, we took an honest look in the mirror…

● Diversifying Portfolio

● Business Growing Globally

● Demographics Changing Rapidly

● Food Safety Systems Evolving

● Food Recalls Eroding Consumer Confidence

● Regulations Rapidly Changing

● Media Creating Perceived Risks

● “BrandJacking”

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• minimize Risk• grow Revenue; and• enhance Reputation

● Unimpeachable product quality● World-leading environmental care● Cutting-edge scientific analysis● Top-notch regulatory tracking and management● Sustainable management systems and frameworks

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OHSAS 18001

ISO9001

ISO 14001

HACCP

ISO 17025

The Coca-Cola Management System is aligned with internationally recognized standards

Quality

OSH Policy

ManagementSystem StandardPerformance Standard Envir

onmen

t

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We must ANTICIPATE the next emerging threat, and organize our response to meet the challenge

Wayne Gretzky had no rival in his intelligence and reading of the game of hockey, being able to anticipate where the puck was going to be and execute the right move at the right time.

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Global Standards! – one world, one system, one standard

Standard-setting Bodies

Global Operations

Codex

NGOs

Industry associations

FDA

EU

WHOInternationally-recognized registrars

Governments

Academia

Consumers Consumers

Universities

Best Science

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As we navigate the course ahead…

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Thank You!

Rick FrazierRick Frazier VP, Product IntegrityVP, Product Integrity

The Coca-Cola CompanyThe Coca-Cola CompanyOctober 22, 2008October 22, 2008