Product History

It all started when, Coca Cola was first invented by a pharmacist named John Pemberton, as a medicine to cure headaches in 1886.

As we all know, Coca-Cola once contained an estimated 9 milligrams of cocaine per glass but, in 1903 it was removed.

The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Present DayCoca-Cola is still going strong after 126 years, and even thought the actual formula for Coca-Cola has basically stayed the same all the Coca-Cola company seem to do is change the packaging.

Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 2011, the company

announced price reductions, asking retailers to sell 8 packs for $2.99.

Brand

Coca-Cola own many different well known companies such as;

Bacardi, Dr Pepper, Fanta, Evian, PowerAde,

Monster and Sprite. Evidently sticking to one

product, carbonated water, wasn’t enough…

Market

Coca-Cola has a vast target audience, from young children to elderly people everywhere around the world, the only

countries Coca-Cola does not import to are Cuba and North Korea.

CompetitorsPepsi is, the flagship product of PepsiCo, the Coca-Cola

Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple

Group, the third largest soft drink manufacturer, is also widely available.