CochlearTM

Table of contents

• The company –What we do – our business

–What we strive for – our vision

–What guides us – our values

–Milestones

–Cochlear™ in Europe

–How hearing works

• The products–Cochlear implant hearing solutions

–Bone conduction hearing solutions

–Electric acoustic hearing solutions

Cochlear is the global leader in hearing solutions. Established in

1981 in Sydney, Australia, Cochlear has maintained this position

thanks to an unwavering commitment to providing the best

possible hearing outcomes for our customers through the pursuit

of technology innovation, reliability, hearing performance and

customer support.

About us

We connect people with moderate to profound hearing loss to the world of sound by offering life-enhancing hearing solutions that deliver the best possible hearing outcomes. Making evidence-based choices and investing heavily in product and service innovation, we support both patients and medical professionals with a comprehensive infrastructure enabling them to benefit from our solutions for life.

What we do – our business

Cochlear’s vision is to connect the hearing impaired to a world of

sound by offering life-enhancing hearing solutions.

What we strive for – our vision

What guides us – our values

Customer satisfactionWe meet or exceed customer expectations by actively seeking to understand their requirements, responding to their needs in a timely manner and continuously improving our processes and offerings.

Mutual respectWe work in a supportive and cooperative manner, respecting diverse opinions, personalities and styles.

PerformanceWe are committed to achieving Cochlear’s overarching goals through high-performing individuals and teams.

Continual improvement and innovationWe monitor the quality and reliability of our products and services and take the initiative in optimising work methods, systems, processes and designs.

ProfessionalismWe act with integrity and in the wider interests of Cochlear.

Company milestones

1967 Professor Graeme Clark, University of Melbourne, begins research intoimplantable hearing solutions for people suffering from sensorineural hearing loss.

1977 First patient receives bone conduction hearing implant.

1978 Rod Saunders becomes first cochlear implant recipient.

1983 Cochlear Limited established with headquarters in Sydney, Australia.

1987 European Office established in Basel, Switzerland.

1995 Cochlear listed on the Australian Securities Exchange.

2001 Cochlear acquires Philips Hearing Instruments with significant European research office.

2005 Cochlear acquires Entific Medical Systems, extending its portfolio to Baha® bone conduction hearing solutions.

2009 More than 200,000 people worldwide rely on Nucleus® Cochlear Implants or Baha bone conduction hearing solutions.

Product milestones

1998 2000 2002 2005 2009First multi-channelbehind-the-ear soundprocessor.

Introduction of theaward-winning Nucleus24 ContourTM

perimodiolarelectrode array.

First behind-the-ear sound processor withinbuilt telecoil.

First Nucleus FreedomTM

splashproofsound processorintroduced.

Introduction of the Cochlear Nucleus 5 System – a new benchmark in hearing performance.

2008Introduction ofHybrid product line.

Cochlear Nucleus

Cochlear Baha

Cochlear Hybrid™

2005 2007 2009Introduction of BahaDivino®, the first BahaSound Processor withdigital signal processing.

Introduction of BahaIntensoTM, the most powerful headwornsound processor.

Introduction of BahaBP100 offering a newlevel of bone conduction technology.

• Direct operations in 13 countries (Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Sweden, Switzerland, Turkey and the United Kingdom).

• Products sold in most other countries with a local distributor.

• 500 permanent employees.

• Cochlear Technology Centre, Mechelen, Belgium, which is a key innovation centre that develops new technologies, products and processes for superior hearing outcomes.

• Cochlear Academy in Mechelen, Belgium, established in 2004, provides training for external customers and internal staff so that Cochlear products can be used optimally and with best results.

Cochlear Europe, Middle East and Africa

Cochlear™ worldwide

Istanbul

As the global leader in hearing solutions, Cochlear is dedicated

to bringing the gift of sound to people all over the world. With

our hearing solutions, Cochlear has reconnected over 200,000

people to their families, friends and communities in more than

100 countries.

More than 80 million people in Europe with hearing impairment, many of them may be candidates for an implant from Cochlear.

The number of candidates increases due to:

• Ageing population

• Increasing demands on quality of life of elderly people

• Diagnosis of hearing loss is increasing– Improved hearing assessments– Neo natal screening programmes

Hearing impaired population in Europe

How natural hearing works

Cochlear products

“We’ll continue to redefine the industry standardfor unparalleled hearing outcomes.”

Cochlear product overview

Cochlear implant hearing solutions

Bone conductionhearing solutions

Electric acoustic hearing solutions

Cochlear Nucleus® 5 System

Introducing a new benchmark in hearing performance.

Cochlear implant hearing solutions

• Unlike hearing aids which merely amplify sound, a cochlear implant bypasses the damaged part of the ear and stimulates the auditory nerve directly.

• A sound processor is worn outside the body and uses microphones to pick up sounds.

• The sound processor converts sounds into coded signals that are sent to the implant inside the body.

• The implant receives the coded signals from the processor and sends the signals to electrodes that are in the cochlea.

• The electrodes simulate the hearing nerve which carries the signals to the brain creating the perception of sound – just as it would for someone

with normal hearing.

Hearing with the Cochlear Nucleus 5 System

A hearing life: we make it happen with Cochlear Nucleus 5

Nucleus CR110Remote Assistant

Leading choice cochlear implant system

Nucleus CI500 Series cochlear implant

Nucleus CP810Sound Processor

Cochlear Nucleus 5

Implant• World‘s thinnest cochlear implant

• 2½ times stronger than our previous generation

Sound Processor• Smalles and slimmest Nucleus Sound Processor

• Hearing performance like no other

Remote Assistant• Wireless control of the sound processor

• Simple monitoring, diagnostics and troubleshooting

Cochlear Baha® BP100

Clarity in sound.Brilliance in design.Simplicity in use.

• Works independently of outer and middle ear

• Direct transmission gives clear sound

• Preoperative testing possible

• High wearing comfort

• Safe and simple surgery

Direct bone conduction is based on the scientific discovery of

osseointegration.

Bone conduction hearing solutions

A natural pathway to hearing

• Baha utilises the body’s natural ability to conduct sound via bone directly to the inner ear.

• Bone, like air, can conduct sound vibrations.

• Baha offers a simple and effective solution for people with conductive hearing loss, mixed hearing loss or single sided sensorineural deafness.

Hearing with the Cochlear Baha System

Baha Cordelle II

Baha Sound Processor portfolio

Premium listening performance

Power and discretion in a head-worn device

Body-wornsuper power

Baha BP100 / Baha Divino Baha Intenso

Baha redefined

The new Cochlear Baha BP100 Sound Processor

• Clarity in sound

• Brilliance in design

• Simplicity in use

Cochlear Hybrid™

Completing your hearing experience.

An important hearing loss segment

Hearing Aids

Cochlear Implants

Large group of people with high-frequency hearing loss using hearing

aids that are not effective

Hearing Aids

Even with a hearing aid…

They suffer from:

• Major communication difficulties

–Speech comprehension especially in noise

–Environmental sounds: doorbells, birds, sirens etc

• High levels of dissatisfaction in their performance with hearing aids

Hybrid = the best of both

• Use a hearing aid where it is most effective (ACOUSTIC)

• Use a cochlear implant only where it is absolutely necessary (ELECTRIC)

• Hybrid = Acoustic + Electric

Hearing Aid CI

Hearing with the Cochlear Hybrid System

Normal

Moderate

Severe

Profound

Mild

Moderateto Severe

Pitch in Hertz (Hz)

125 250 500 1000 2000 4000 8000

Loud

ness

in D

ecib

els

(dB

)

0

20

40

60

80

100

120

Hybrid – completing your hearing experience

Hybrid hearing aid Hybrid cochlear implant

The Hybrid System

Freedom Hybrid Sound Processor

Preserving

New generation Hybrid L24 electrode designed for superior preservation

of residual hearing

Powerful

Powerful multi-channel hearing aid technology;

industry leading cochlear implant sound processing

Precise

Precise fitting of the hearing aid and cochlear implant

using a single program

Nucleus Hybrid L24 Implant

Custom SoundTM Suite 2.1

Along with the industry’s largest investment in research and development, we continue to partner with leading international researchers and hearing professionals, ensuring that we are at the forefront in the science of hearing.

For the hearing impaired receiving any one of Cochlear’s hearing solutions, our commitment is that for the rest of their life they will Hear now. And always