cocktails and conversation with geoedge
TRANSCRIPT
Ensure Top Ad Quality & Efficiency When Working With RTB & 3rd Parties
Amnon Siev, CEO, Geoedge
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Ad Quality and Transparency solutions for Publishers and Ad Networks
Founded in 2009
Geoedge Analytics
Compliance Module
Premium proxy
Geoedge Customers
• Over 350 worldwide customers:
• Partnerships with leading SSP’s and a leading ad server provider
• Was chosen as best new promising technology at Ad Tech NY.
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Moving Ahead With RTB & 3rd Parties
Improved Performance
• Increased demand
• Reduced wastage
• Better targeting
At what risk?
Risks in Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
At what risk?
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Risks in Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
Offensive Ads
Unwanted Advertisers
Unwanted Verticals
Offensive Landing Pages
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Risks in Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
Phishing scams
Malware
DL attempts
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Risks in Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
User Privacy
Data Leakage
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Risks in Working With 3rd Parties/RTB
Security
Ad Quality
Blanks
Unreachable Landing PagesPrivacy
Operational404
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Not meeting specifications
3rd Party Channels Efficiency
Inefficient Channel
Channel Conflicts
Channel Mix & Priorities
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How To Get Control & Efficiency?
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SecurityQuality Channels Privacy Operational
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Geoedge Analytics in a Nutshell
Real time reports and alerts are generated
Ads are captured, classified and analyzed
Continually crawl Sites or Tags and mimic
targeting parameters (Location + Device +
Language + Cookies)
DEMO
DEMO
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Full Transparency
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Traffic Distribution
Direct Sale
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Verification & Efficiency in 4 levels
Malware detection in Ad Tag
Page scan for suspicious URLs
Post click Malware detection
Post click download attempts
U s e r S e c u r i t y
Offensive ads
Offensive landing pages
Verticals screening
Deceptive Banners
Banners with sound
Generic ads
Screen by Key words
Screen by Advertiser
A d Q u a l i t y
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Verification & Efficiency in 4 levels (cont.)
C h a n n e l s a n d y i e l d s O p t i m i z a t i o n M o d u l e
A d O p e r a t i o n
Landing page errors
Blanks identification
Creative file size enforcement
Creative dimensions enforcement
CPU load for Flash banners
HTTP over HTTPS
Channels conflicts identification
Ad network reselling chain
Performance
P r i v a c y
3rd Party cookies screening
Key Advantages
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1. Live verification
2. Mimicking different users characteristics exposes threats that may be targeted to specific user segments
3. Full support in Mobile
4. The only solution that expose the full ad daisy chain
5. Monitor both post and pre-click threats/issues.
6. Seamless integration – No code
• BBC LP ERROR: http://www.geoedge.com/analyticsv2/ad/194662809/df8c9eec8f7f215d96cd80c490cfb8aa
• Shvoong Malware post click;
• http://www.geoedge.com/analyticsv2/ad/200986302/a1c772ef613c65301482849982c79b5d
• About.com Offensive:
• http://www.geoedge.com/analyticsv2/ad/203239114/f6b4c648ee322c2ac41159582dabff98
• Hearldtribune Offensive adsnes:
• http://www.geoedge.com/analyticsv2/ad/205081044/8c8a2e9e65df9f71e581092906909d6f
• Telegraph offensive ad sense http://www.geoedge.com/analyticsv2/ad/200073558/a353ff5f87a19b44d42068603863e421
• Nytimes offensive ad snese:
• http://www.geoedge.com/analyticsv2/ad/195251687/d4113ae363559a7aab5d93a99f21b51b
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