PRESENTATION ON COCO CHANEL

PRESENTATION BY-ANMOL AGARWALUGFD STUDENT AT PEARL ACADEMY

COCO BEFORE CHANEL

Gabrielle “COCO” Chanel born in SAUMUR, Southern France on August 19, 1883

CHILDHOOD

• The Chanel family did not have money.• No one knew how to spell Chanel so the mayor improvised and recorded it with an ‘S’ making it Chasnel.• When Gabrielle was twelve, her mother died of tuberculosis, and her father disappeared.• School vacations were spent with relatives. Female relatives taught Coco to sew with more flourish than the nuns at monastery were able to demonstrate. • When Coco turned eighteen, she left the orphanage.

“My life didn't please me, so I created my life.”

CAREER/LIFE PATH

• Gabrielle adopted the name “COCO” during a brief stint as a singer in cafes and concert hall.

• While working at a tailoring shop she met and soon began an affair with Etienne Balson .

• Coco left Etienne and took over his apartment in Paris.

• In 1909 she began selling hats from the basement shop in Etienne’s apartment.

• She was forced to close her shop.

CAREER CONTINUED….

• In 1909 Chanel met up with an estranged and former best friend of Balson, Arthur “Boy” Capel.

• 1910 she opened second shop funded by Capel in Cambon, Paris.

• 1913 she opened a clothing shop in Deauville, France, funded by Capel.

• In 1916 Coco became 1st designer to create loose women’s clothing using jersey.

• In 1919 Chanel relocated one of her shop to 31 rue cambon in Paris.

• Coco lost her true love Capel in a tragic car accident.

“A woman who doesn't wear perfume has no future.”

With the help of Ernest Beaux, a chemist she combined over 128 scents to design Chanel no.5 which was launched in 1922. Coco was the first to incorporate the use of floral scents.

“Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.”

In 1926 she created the “Little Black Dress”

“Fashion changes, but style endures.”

I am not young but I feel young. The day I feel old, I will go to bed and stay there.

J'aime la vie! I feel that to live is a wonderful thing.

DIED ON JANUARY 10, 1971