Stephanie Green

Stereotypical characters: Hero, Villain, Damsel

in Distress, Tart, Hunk/Heart-breaker

Storylines that continue in each episode

Make-up links to genre of soap; Scripted reality

– Extreme, heavy make-up, Social realism –

natural make-up.

Lighting reflects the mood of the soap

Conflict

Regional locations – stereotypes of the place

Different camera shots – close ups, two shots,

establishing

Heavy and glamorous make up

Camera shots – a lot of close ups

Artificial lighting – to show fakeness of soap

Glamorous clothes – fake tan, big bags, big hair,

heels etc.

Made up language – Reem (TOWIE), Boyyo (Made

in Chelsea)

Over the top acting and actions

Drama filled storylines

Used to promote the soap, programme, film

Contains a related background track – usually

written for the trailer

Varies in length – typically around 45seconds

Usually only show a teaser but some do give

away a lot of the storyline

Beats of music match edits

Always show title cards with date of release,

name and usually the brand sponsoring it.

Masthead

Banner

Barcode

Issue number, date

Multiple features – prize giveaways, quotes from

celebs, top 10 places...

Rule of thirds

Colour scheme, usually 2+ colours

More than one image

Strap line

Buttons that anchor you in

Used to promote the soap, programme, film

Colourful

Contain the logo for brand identity

Clear layout

Lots of images

Normally contain the name of soap, logo, strap

line and date of release

Channel logo

Catches your attention