What is a billboard?

• A billboard is a large outdoor advertising structure. They are often found in high traffic areas such as motorway or highly populated cities or towns. Billboards are in places to present large advertisements to passing drivers. There will often be large and witty slogans with distinctive visuals. They will be highly visible due to their size and are the most impactful form of advertising.

Codes and conventions

• Logo • Colourful and attractive• Dominant title• Clear and large images• Direct address• Good layout• Slogan• Subheadings• Easy to read font• Channel or the company logo