Codes and conventions of film

trailers.

Production LogoThe production logo can indicate the genre of the film, the budget of the film and also encourage the audience to watch the film if known to have produced other successful films.

The production company logo can indicate to the audience the genre of the film produced. For example production companies can alter the look of the logo to fit with genre of the film.

The lighter ‘warner bros.’ logo would indicate to the audience that the film/trailer they are watching is going to be light hearted, a family film, this is what the warner bros. production logo usually looks like. The warner bros. produced ‘Insidious’ which is a dark, scary, horror film. To portray this through their production logo they altered the colour/lighting on the picture to make it look more dark, intense and scary.

Length of scenesThe length/time of the scene within in a trailer can vary. Longer scenes can be used to build tension and give the audience an overview of the storyline, whereas short scenes; especially in a thriller trailer can be used to make the audience jump and also represents significant events which happen through out the film.

In the thriller genre, short scenes/shots are used more often than longer shots as it keeps the audience engaged.

Film classificationThe film classification, is a symbol on film trailers which states from what age someone can see the film.

My film classification would be chosen depending on my target audience which I have chosen.

Cast and CrewThe cast and crew are most commonly introduced in the trailer with the use of inter titles.

When including well known/successful actors and directors in the trailer, the audiences expectations of the film become higher, making the audience more likely to go and watch the whole film.