Codes and conventions of a

newspaper

Layout elements 1) White spacesArea of the page not covered with any ink such as text, images

etc and is left blank.

2) Margins and guttersLines set to prevent text over lapping and aligning the text within

the space so that its not cut out when printing.

3) Frames Shapes outlining parts of text such as stories or columns, this is

to separate each text frame from the other.

4) ColumnsEach Text frames consisting of articles etc are called columns

1) MastheadThe name of the newspaper placed in the header of the front page

(eg: The nation , the dawn etc)

2) Images Mainly the most attractive feature of any print. In newspaper it is

related to the article in such a way that it synopsize it for a first glance

3) Graphics Charts, Maps, diagrams etc. Especially used for stats and facts

4) HeadlinesThe largest size text at the top of the newspaper on the front page it

has the most important news in the entire newspaper.

Visual elements

6) Captions The title of the image or an article that is printed in the newspaper

7) Side barsSmaller facts or articles in a list form at either side of the paper.

8) Decks Short text summarizing the articles

Visual elements

5) Sub heads Short line found just below the main headline in a much smaller font related to the headline itself.

10) By lineName of the author placed above his/her storyline /columns.

11) Initial caps/drop caps A large capital letter used at the beginning of the first story of the

newspaper.

9) Pull quotes Most interesting quotes from within the related article are extracted and written in lager font than the text to make it most prominent and is place just before the paragraph or line where the quote actually is written

Visual elements

12) Adverts Paid advertisements printed. New products, promtions, sales everything can be advertised