SOAP OPERA TRAILER MAGAZINE BILLBOARD

● CONTINUOUS STORYLINES

● STEREOTYPES SUCH AS

LOVEABLE ROGUE,

GANGSTER, TART WITH A

HEART, THE BULLY, HUNK

● CATHARTIC, ESCAPISM,

REALIST STORYLINES

● LIGHT REFLECTING THE

MOOD

● CAMERA SHOTS SUCH AS

CLOSE UP, ESTABLISHING,

TWO SHOTS

● LITTLE OR EXTREME

MAKEUP

● PARALLEL NARRATIVES

● REGION (EASTENDERS

LONDON)

● COSTUMES CREATING

STEREOTYPES

● LOCATION REFLECTING THE

TYPE OF CHARACTERS

● CONFLICT BETWEEN

CHARACTERS

● PROMOTE THE PROGRAMME

OR FILM

● CAN VARY IN LENGTH

(30s-120s)

● CAN BE A TEASER OR GIVE

LOTS OF DETAIL

● CAN BE BIG BUDGET

PRODUCTIONS

● CREATES IMMEDIATE INTEREST

IN THE SOAP BEFORE ITS

RELEASE

● GOOD BACKING TRACK

● BEATS MATCH THE EDITS

● INSTITUTIONAL TITLE CARDS

● DATE OF RELEASE

● CLEAR STORYLINES WITHOUT

GIVING AWAY TOO MUCH

INFORMATION

● MULTIPLE FEATURES

● MASTHEAD CREATING BRAND

IDENTITY

● LOGOS

● ACCENT COLOUR TO

HIGHLIGHT KEY FEATURES

● IMAGES

● WEBSITE (FOR MORE

INFORMATION)

● BARCODES

● STRAPLINE

● ANCHORING

● COLOUR SCHEME OF 3

COLOURS

● BUTTONS

● FREE PRIZE

● RULE OF THIRDS

● DIRECT ADDRESS

● IMAGES FROM OTHER SOAPS

● DEPTH OF FIELD

● HOOKS

● LOGO CREATING BRAND

IDENTITY

● COLOURFUL AND ATTRACTIVE

● DOMINANT TITLE

● CLEAR AND LARGE IMAGE(S)

● DIRECT ADDRESS

● ANCHORING

● GOOD LAYOUT

● WEBSITE GIVEN

● DATES OF SOAPS RELEASE

● SLOGAN

● SUBHEADINGS

● INFORMATIVE

● EASY TO READ FONT

● CHANNEL LOGO