For B2B Social Marketing ProfessionalsCoDirect Customer Case Study

Company Background

CoDirect is a consulting agency established in 2013, primarily targets local businesses operating in the Flemish area of Belgium

The company advises, trains and implements business and online marketing strategies for small and medium-sized enterprises

CoDirect, which is the 1st Belgian company to use Oktopost, also manages social media marketing campaigns for some of its customers

Social Media Objectives

Thought Leadership Brand Awareness Lead GenerationThrough social media

marketing, particularly LinkedIn, CoDirect aimed to establish its expertise as a thought-leader in the Belgian marketing consulting space.

As a small and new local business, CoDirect needed to quickly and effectively spread the word about its brand and specific service offering.

The company sought to generate leads for itself - primarily for its training sessions, and for clients’ social media campaigns.

Marketing Challenges Faced by Small B2Bs

Key Challenges

As a two-person team, CoDirect has limited time and manpower to devote to social media marketing. The team looked for a solution that would let

them schedule posts weeks in advance.

Limited Time and Resources Ease-of-Use

Measuring What Matters Targeted Marketing

The company needed a user-friendly tool for social media posting and

engagement. Also, it looked for a tool that it could easily train clients to use for their own social media marketing.

CoDirect had tried other platforms before, but had a difficult time finding

a B2B-focused marketing tool that focused on LinkedIn, and LinkedIn

Discussion Groups in particular.

To maximize its resources, CoDirect sought a solution that could provide in-

depth social analytics, such as conversions, to understand the real

business value of its social activities.

As a small business looking to grow, CoDirect sought a cost-effective solution for managing its social media marketing efforts – something that clients would

likewise find beneficial and easy to use.

Comprehensive B2B Social Media Marketing

Manage all of your social profiles, company pages and discussion groups using one robust platform.

Create social posts in advance, and automatically save all of them for easy scheduling access and future re-use.

Distribute content on a large scale, across multiple social networks, profiles and groups – in just a few clicks.

Engage with users via one inbox from which you can receive and respond to messages for any network.

Measure your results on every level, from account down to message, and track clicks, conversions, engagement.

Oktopost: Designed for Marketing Agencies

As a marketing and consulting agency, CoDirect was able to leverage unique Oktopost features designed to handle multiple social media accounts.

Single Log-In Consolidated Billing Client Access In-Depth Reporting

Access all of your clients’ accounts

from one convenient log-in

screen

Streamline your payments with one

comprehensive billing plan

Provide clients with access to their unique

campaigns and performance

Access analytics on any level,

from accounts, to campaigns

and messages.

As a B2B company, CoDirect understood that content marketing was the key to generating new leads.

The company sought to distribute original blog posts, curated content, and promote workshop registration

in the least time-consuming way possible.

Using Social Media to Generate Leads

In October 2013, CoDirect launched an Oktopost campaign to promote a free (in-person) 3-session Social Media Marketing Workshop

The workshop highlighted why B2Bs need social media, introduced best practices for posting, and recommended marketing tools

Once the landing page was created, CoDirect implemented a conversion pixel to track registrations and created social media posts that included a link to the sign up form

CoDirect’s workshop campaign targeted small and mid-sized businesses, mostly via posts on LinkedIn Groups and Twitter

CoDirects’ Results: Fully Booked Workshops

Using Oktopost for its social media marketing campaigns, CoDirect fully booked each one of its 3 social media workshop sessions!

99 Posts236 Clicks99 Conversions

SMBs often think that social media is mainly for enterprise organizations with dedicated resources, but Oktopost makes social media marketing success a reality

for small businesses like us. Rudi Meylemans, Partner at CoDirect

Spotlight on Time-Saving Features

Social Inbox Bookmarklet

Message Assets Autoposter

Receive and respond to post comments from

any network, right from the interface

Share any content without ever

having to leave the webpage you’re

currently browsing

Create and save all of your

messages ahead of time for any social channel

Schedule posts across multiple

networks, profiles and groups in

minutes

Key Takeaways

Target the Right Networks

Drive Traffic to Your Website

Measure Your Results

CoDirect knew most of its prospects were primarily active on LinkedIn Discussion Groups and Twitter, so that’s where the company invested the most resources.

Whether promoting a live training session or a new original post, almost all of the links included in posts ultimately drove users to CoDirects’ website

Why guess which networks and groups are driving the best results? Use analytics – particularly conversions – to see which posts resonate best with target audiences.

Oktopost: Socially Driven B2B Marketing

Using Oktopost enabled the company to manage social media activities for itself and its clients from one interface and track the results – allowing them

to actually see the true business value of social media campaigns.

As a user-friendly and cost-effective platform, Oktopost was an ideal solution for a small consulting and marketing agency such as CoDirect.

Thanks!

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