cody brookover, ma · if you see something, say somethingtm • actually did not start with the...
TRANSCRIPT
Cody Brookover, MA Planning, Training & Exercise Officer
Portage County
Office of Homeland Security
and Emergency Management
330.235.7357
If You See Something, Say SomethingTM
• Actually did not start with the Federal
Government.
• Slogan was born Sept. 12, 2001 and is a child
of Allen Kay, who gave it to the Metropolitan
Transportation Authority of the State of New
York.
• The MTA has the trademark for the slogan, and
is used with permission by the Department of
Homeland Security and it’s partners.
Marketing Executive
Allen Kay, came up with it.
He’s kind of big deal in the marketing
world.
The MTA does not charge other entities to use the slogan.
They will reject use, however, if the request broadens the scope too
much. For example, a university requested to use
the slogan to help stop dorm room burglaries.
So what is the scope, you ask…
If You See Something, Say SomethingTM
If You See Something, Say SomethingTM
Scope
• “Attack” oriented – Anti-Terrorism/Anti-Terrorism Crime
• Aimed as a reminder for awareness during public gatherings,
public places, and events.
• Proactive measure to protect your hometown – it’s a mindset.
Hometown Security Initiative
Connect – Plan – Train – Report
If You See Something, Say SomethingTM
The Portage County
Office of Homeland Security and Emergency Management
• First government agency in Portage County to
become a Department of Homeland Security See
Something, Say Something Partner.
• One of our primary responsibility is to facilitate all-hazards public
education through connecting with municipality leadership,
businesses, first responders, and the general public in Portage
County.
What am I Seeing,
Who am I Saying it too…
Nationwide Suspicious Activity
Reporting Initiative
Local Law Enforcement
Nationwide Suspicious Activity
Reporting Initiative
Local Law Enforcement and/or
Ohio Homeland Security
Nationwide Suspicious Activity
Reporting Initiative
• If reported to OHS, the
information gets logged into
a database. That database
gets used in reference to
determine current threat
intel by law enforcement
– mostly at the federal level.
Nationwide SAR Initiative &
Fusion Centers
• Fusion centers operate as
state and major urban area
focal points for the receipt,
analysis, gathering, and
sharing of threat-related
information between federal;
state, local, tribal, territorial
(SLTT); and private sector
partners.
Video
Websites See Something, Say Something Partner info
https://www.dhs.gov/see-something-say-
something/become-partner
Online Suspicious Activity Report Training
https://nsi.ncirc.gov/training_online.aspx
SAR Resources
https://nsi.ncirc.gov/resources.aspx
Hometown Security Initiative
https://www.dhs.gov/hometown-security