cof polling_2011_final
DESCRIPTION
Results of Polling Data from COF (Council of Foundations) session on Social Media, Grantmaking and Measurement" - April, 2011TRANSCRIPT
1
Polling Data:
Social Media, Grantmaking & ROI Session
Council on Foundations
April 11, 2011
2
How would you characterize the size of your foundation?
Small ($1-5MM) Medium ($6-50M... Large (>$50MM)
49%
20%
31%
1. Small ($1-5MM)
2. Medium ($6-50MM)
3. Large (>$50MM)
3
What type of foundation do you represent?
Inde
pende
nt
Fam
ily
Com
munity
Corp
orate
Oper
atin
g
45%
19%
7%
19%
11%
1. Independent2. Family 3. Community4. Corporate5. Operating
4
What is your role?
CEO/E
D
Boar
d mem
ber
Pro
gram
sta
ff
IT o
r Com
m s
ta...
Oth
er
28%
12%
19%16%
26%
1. CEO/ED
2. Board member
3. Program staff
4. IT or Comm staff
5. Other
5
How savvy is your foundation re. social media?
Rooki
e
Som
e kn
owledg
e
Get
ting
ther
e
Exp
ert
17%
7%
41%
35%
1. Rookie2. Some knowledge3. Getting there4. Expert
How savvy is your foundation re. social media?
3%
41%
38%
18%
13%
43%
39%
4%
7%
40%
33%
20%
Expert
Getting there
Some knowle...
Rookie
Small ($1-5MM) Medium ($6-50MM) Large (>$50MM)
How savvy is your foundation re. social media?
3%
38%
38%
22%
14%
29%
43%
14%
0%
63%
38%
0%
14%
50%
29%
7%
0%
40%
40%
20%
Expert
Getting there
Some knowle...
Rookie
Independent Family Community Corporate Operating
How savvy is your foundation re. social media?
5%
36%
27%
32%
0%
40%
40%
20%
14%
43%
43%
0%
0%
54%
31%
15%
13%
33%
40%
13%
Expert
Getting there
Some knowle...
Rookie
CEO/ED Board member Program staff IT or Comm staff Other
9
Are you measuring your social media use?
Yes N
o
Not s
ure
43%
12%
45%1. Yes2. No3. Not sure
Are you measuring your social media use?
9%
60%
31%
9%
50%
41%
20%
13%
67%
Not sure
No
Yes
Small ($1-5MM) Medium ($6-50MM) Large (>$50MM)
Are you measuring your social media use?
6%
58%
36%
29%
43%
29%
14%
57%
29%
7%
43%
50%
0%
40%
60%
Not sure
No
Yes
Independent Family Community Corporate Operating
Are you measuring your social media use?
9%
57%
35%
20%
70%
10%
9%
32%
59%
14%
36%
50%
8%
46%
46%
Not sure
No
Yes
CEO/ED Board member Program staff IT or Comm staff Other
13
Are you supporting your grantees re. social media?
Yes
, fundi
ng
Cap
acity
build
...
Not y
et
28%
49%
24%
1. Yes, funding
2. Capacity building
3. Not yet
Are you supporting your grantees re. social media?
56%
13%
31%
55%
27%
18%
20%
47%
33%
Not yet
Capacity bu...
Yes, funding
Small ($1-5MM) Medium ($6-50MM) Large (>$50MM)
Are you supporting your grantees re. social media?
55%
24%
21%
38%
31%
31%
43%
0%
57%
54%
15%
31%
0%
50%
50%
Not yet
Capacity bu...
Yes, funding
Independent Family Community Corporate Operating
Are you supporting your grantees re. social media?
48%
24%
29%
60%
10%
30%
30%
30%
40%
54%
31%
15%
60%
20%
20%
Not yet
Capacity bu...
Yes, funding
CEO/ED Board member Program staff IT or Comm staff Other
17
Are you interested in additional sessions on this topic?
Ver
y in
tere
sted
Som
ewhat
inte
rest
ed
Not v
ery
inte
rest
ed
68%
0%
32%
1. Very interested2. Somewhat interested3. Not very interested
Are you interested in additional sessions on this topic?
0%
38%
62%
0%
32%
68%
0%
30%
70%
Not very in...
Somewhat in...
Very intere...
Small ($1-5MM) Medium ($6-50MM) Large (>$50MM)
Are you interested in additional sessions on this topic?
0%
32%
68%
0%
27%
73%
0%
20%
80%
0%
42%
58%
0%
33%
67%
Not very in...
Somewhat in...
Very intere...
Independent Family Community Corporate Operating
Are you interested in additional sessions on this topic?
0%
29%
71%
0%
22%
78%
0%
50%
50%
0%
10%
90%
0%
36%
64%
Not very in...
Somewhat in...
Very intere...
CEO/ED Board member Program staff IT or Comm staff Other
21
What social media subjects are of most interest?
Soci
al m
edia
tool
s
How to
’s
ROI/m
easu
rem
ent
Gra
ntmak
ing s
trate
gies
Use
thro
ughout f
oun...
18%
30%
20%
6%
26%
1. Social media tools2. How to’s3. ROI/measurement4. Grantmaking strategies5. Use throughout
foundation
What social media subjects are of most interest?
15%
0%
23%
42%
19%
24%
10%
24%
29%
14%
30%
20%
30%
0%
20%
Use through...
Grantmaking...
ROI/measure...
How to’s
Social medi...
Small ($1-5MM) Medium ($6-50MM) Large (>$50MM)
What social media subjects are of most interest?
27%
8%
27%
31%
8%
18%
9%
27%
9%
36%
0%
0%
0%
83%
17%
9%
9%
27%
36%
18%
33%
0%
33%
0%
33%
Use through...
Grantmaking...
ROI/measure...
How to’s
Social medi...
Independent Family Community Corporate Operating
What social media subjects are of most interest?
19%
0%
13%
44%
25%
11%
0%
11%
22%
56%
17%
17%
17%
33%
17%
0%
11%
78%
11%
0%
33%
0%
33%
33%
0%
Use through...
Grantmaking...
ROI/measure...
How to’s
Social medi...
CEO/ED Board member Program staff IT or Comm staff Other
25
• Laura Efurd – [email protected]
• Beth Kanter – [email protected]
• Jeff Pryor – [email protected]
• Alex Mitchell – [email protected]
• Stephen Downs – [email protected]
• Kathy Reich – [email protected]
Thank you for your participation!