coffee and tap water are the most commonly consumed beverages · 2016-11-02 · consumption a...

Consumption A report presented by the Coffee Association of Canada Canadian Coffee SPECIALTY GROWING Percent Drinking Specialty Coffee Past-day Specialty Coffee Beverages includes all espresso based beverages. In 2016, three new coffee types were added: flat white, nitrogen infused and cold brewed. 2013 2014 2015 2016 13 14 16 19 PERCENT OF CONSUMERS AGED 18-24 IS GROWING. Percent Drinking among Those Aged 18-24 Past-day 2008 2009 2010 2011 2012 2013 2014 2015 2016 38 32 42 37 40 48 48 58 43 CONSUMERS IN DIFFERENT AGE COHORTS ARE CHOOSING DIFFERENT COFFEE BEVERAGES. Percent drinking past-day – by age 18-24 32% 25-34 35-49 50-64 65-79 65-79 50-64 35-49 25-34 18-24 39% 52% 63% 69% Traditional Coffee Specialty Coffee Beverages 10% 14% 20% 25% 30% SINGLE-CUP BREWER PENETRATION HAS PLATEAUED. 07 % 08 % 15 % 20 % 38 % 27 % 38 % 2010 2011 2012 2013 2016 2014 2015 Percent Own A Single-cup System CONSUMERS IN DIFFERENT AGE COHORTS ARE PREPARING THEIR COFFEE IN DIFFERENT VENUES. Percent Drinking Past Day At Various Locations – By Age In-Home Out-of-Home 59 68 80 88 91 55 56 41 26 18 18-24 25-34 35-49 50-64 65-79 18-24 25-34 35-49 50-64 65-79 Consumer perceptions of single-cup is deteriorating on the following measures: I have heard positive comments about single-cup brewer from friends and family A single-cup brewer makes better tasting coffee than other brewing methods With a single-cup brewer I would visit coffee shops less often A single-cup brewer is a less messy way to make coffee A single-cup brewer is easier to use than other brewing methods Prepared by DIG Insights Coffee and Tap water Are the most commonly consumed beverages Coffee Tap Water Bottled Water Milk Tea Juice Pop Alcohol Sports Drinks Energy Drinks % drinking past-day

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ConsumptionA report presented by the

Coffee Association of Canada

Canadian Coffee

SPECIALTY GROWINGPercent Drinking Specialty Coffee Past-day

Specialty Coffee Beverages includes all espresso based beverages. In 2016, three new coffee types were added: flat white, nitrogen infused and cold brewed.

2013 2014 2015 2016

13 14 16 19

PERCENT OF CONSUMERS AGED 18-24 IS GROWING.Percent Drinking among Those Aged 18-24 Past-day

2008

2009

2010

2011

2012

2013

2014

2015

2016

3832

4237 40

48 48

CONSUMERS IN DIFFERENT AGE COHORTS ARE CHOOSING DIFFERENT COFFEE BEVERAGES.Percent drinking past-day – by age

18-24 32%

25-3435-4950-6465-79

65-79

50-6435-4925-3418-24

39%52%63%69%

Traditional Coffee Specialty Coffee Beverages

10%

14%20%25%30%

SINGLE-CUP BREWER PENETRATION HAS PLATEAUED.

07% 08% 15%20%

38%

27%38%

2010 2011 2012 2013 20162014 2015

Percent Own A Single-cup System

CONSUMERS IN DIFFERENT AGE COHORTS ARE PREPARING THEIR COFFEE IN DIFFERENT VENUES. Percent Drinking Past Day At Various Locations – By Age

In-Home Out-of-Home

5968

8088 91

5556

4126

18-24 25-34 35-49 50-64 65-79 18-24 25-34 35-49 50-64 65-79

Consumer perceptions of single-cup is deteriorating on the following measures:I have heard positive comments about single-cup brewer from friends and family

A single-cup brewer makes better tasting coffee than other brewing methods

With a single-cup brewer I would visit coffee shops less often

A single-cup brewer is a less messy way to make coffee

A single-cup brewer is easier to use than other brewing methods

Prepared by DIG Insights

Coffee and Tap water Are the most commonly consumed beverages

Coffee TapWater

BottledWater

MilkTea Juice PopAlcohol SportsDrinks

EnergyDrinks% drinking past-day

Non alcoholic beverages - COFFEE

DRINKING COFFEE, MATE, AND VERY HOT BEVERAGES fileDRINKING COFFEE, MATE, AND VERY HOT BEVERAGES VOLUME 116 This publication represents the views and expert opinions of an IARC Working