Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.

Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.

Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.

Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.

Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.

Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.

Forward Integration Since Dimbulah has successful retail outlets in the CBD, where there are high volume customers (usually take aways). Our suggestion is to open up restaurants in non-CBD areas. The reason for opening restaurants is to target high value customers which are not in the CBD areas. The evidence for this can be seen when Walden say “ If restaurants could get their coffee right, then cafes would be in trouble” One more important factor is that this will not lead to canalization of existing cafes as investment bankers want quick service, which restaurants wont provide.

Backward Integration N/P

New Product Dimbulah should go for brand extension by adding tea to their product portfolio. They should purchase tea from farmers and sell it in their cafes under their brand name.