coffee day xpress brand alliance
TRANSCRIPT
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COFFEE DAY XPRESS
A division of Amalgamated Bean
Coffee Trading Company Ltd.(ABCTCL)
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ABCTCL Brief
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Group Profile
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Coffee Day Xpress
• It is a fast-serve convenience Café offering quality hot and cold beverages and a variety of ready to eat food and ensure that high quality and hygiene standards of food, beverages and kiosk are maintained at all the times.
• The coffee Day Xpress is a “plug & Play” model having an outside requirement of 8 KVA and the kiosk to range from 16sft to 250sft.
• The core business is in retail F & B.
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Fact File
• Network Strength: 900+ convenient kiosks across 20 cities and growing!
• 60% of the kiosks are inside or in close proximity to large offices, targeted at the youth & large disposable incomes
• Average Footfalls: 350 per kiosk per day
• Direct contact: 315,000 consumers/day across the country!
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Point of Difference
• In House Coffee Plantation• Hygienic• Competitive Pricing • Convenient-to-eat • Take away• Affordability• Accessible
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Coffee Day Xpress Present in
Coffee Day Xpress Present in
Mumbai
Pune/ Nagpur/Wardha
Surat
NORTH SOUTH WEST
Delhi / Gurgaon /Noida / Faridabad
Chandigarh
Jaipur
EAST
Chennai
Hyderabad & Warangal
Bangalore& Mysore
CDX
Kolkata
Goa Bhilai
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Target Location
* Average Captive Audience at Corporates or Institutions- 800+
Coffee Day Xpress Kiosk are strategically located in convenient locations, which offer “people on the move” with a quick and reliable service.
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Segmentation
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Target Group
• Young, vivacious, active urban, on-the-go, successful…
• SEC-A, SECA+, SEC-B• Working in Software, ITES, BPO companies,
Students • Brand Conscious
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Coffee Day Xpress Operating Model
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Partners
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• BPCL, HPCL, IOCL,RKHS, Fame Multiplex, Apollo Hospitals, IRCTC,
• Fortis Hospitals, IIT, NIIT, IIM, Narayana Hrudayalaya, Airports, Metro,
Our Location Partners
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Recent Venture
• Bhilai Steel Plant- 33 outlets will now come under the purview of Coffee Day Xpress who will be in charge of selling customized F & B either from own resources or through the renowned vendors.
• Delhi Metro- CDX has won the tender for 40 outlets at the Delhi Metro.
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Kiosk
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Thank You