coffee maker workshop

A Synaptus Production

Coffee Maker Game

Deciding What to Build


What is ReThinking?


The “How” TrapA human condition

• The Fosbury Flop

• Airport Check-in

• Mangers usually start with how to do something

• Focus on what first, then ReThink how


Verb - Noun

Capability – What we do

Check-in Passengers

Jump Over Bar

Describe the target business or product as a set of outcomes – or capabilities.

Remains Stable over Time


Outcome

Capability – See Value

High Value

Medium Value

Low Value

KEY

Business Value

Customer Value


Outcome

Performance Gaps

Capability – See Performance Gaps

High Value

Medium Value

Low Value

Low Performing

Medium Performing

High Performing

KEY


1.0 Employee Vehicle Program

1.1 Develop Products and Services

1.1.1 Product/Service Management

Determine Purchase Price

1.2 Deliver Products and Services

1.2.1 Capture Product Requirements

Configure Vehicle for Purchase

1.2.2 Procurement/Secure Supply

Order Vehicle

1.2.3 Produce Product

Process VehicleMove Vehicle to Delivery Location

Associate Pickup of Evaluation Unit

1.2.4 Plan Employee Vehicle Program

Establish Vehicle Types Available

for Evaluation Unit

Establish Evaluation Unit

Deduction Amount

1.2.5 Manage Inventory

Manage Evaluation Unit

Inventory

1.2.6 Coordinate and Perform Service

1.2.6.1 Coordinate Employee Vehicle Program

Assign Vehicle to Evaluation Unit

Request

Select Vehicle for Evaluation

Assign Vehicle to Purchase Request

Place Evaluation Unit In Service

Return of Evaluation Unit

Remove Evaluation Unit

from Service

Change an Associate Vehicle Purchase Request

1.2.6.2 Manage Vehicle Assets

Dispose of Company Owned

Vehicle

Inspection of Evaluation Unit

Place Vehicle in Dealer Inventory

Validate Vehicle Availability

Check Vehicle Status By Associate

1.2.7 Track Delivery Performance

Track Vehicle Status

1.2.8 Delivery Accounting

Conduct Vehicle-Related Financial Transactions with

Dealer

Manage Accounting

Entries for Vehicle Inventory

1.3 Plan and Manage Enterprise

1.3.1 Human Resources

1.3.1.1 Employee Vehicle Program

Authenticate Associate

Validate Associate Eligibility

Complete Evaluation Unit

Survey

Approve Evaluation Unit

Request

Complete Evaluation Unit

Request

Approve Associate Vehicle Purchase Request

Complete Associate Vehicle Purchase Request

Cancel Associate Vehicle Purchase

Request

Implement Payroll Deduction for

Evaluation Unit

Business Value Performance Model

High Value

Medium Value

Low Value

Low Performing

Medium Performing

High Performing

Hard to Change

Moderate Effort to Change

Easy to Change


Coff ee Maker Game


Design a Coffee Maker

• Make money now and in the future

• Start with High Level Functions and Features shown

• Slice by Function– Break a function into more discrete functions– Start Automatically can be sliced into Track Time, Start coffee

Maker, Stop Coffee Maker

• Slice by Feature– Start with the basic feature and add enhancements or quality– Contain & Pour Coffee can be sliced into Contain Coffee (basic),

Lift Container, Measure Liquid Level


Coffee Maker GameHigh Level Functions & Features

1.0: Coffee Maker Basic Functions

1.1: Heat Water

1.2: Manage Grounds

1.3: Brew Coffee

1.4: Contain & Pour

1.5: Asthetics

2.0: Enhanced Functions

2.1: Convenient

2.2: Pretty Cool

2.3: Awesome

2.4: Safe


Coffee Maker GameHigh Level Functions & Features

1.0 Coffee Maker Basic Functions 1.1 Heat Water 1.2 Manage Grounds 1.3 Brew Coffee 1.4 Contain & Pour 1.5 Asthetics

2.0 Enhanced Functions 2.1 Convenient 2.2 Pretty Cool 2.3 Awesome 2.4 Safe


Coffee Maker GameInstructions

• Write coffee maker functions on yellow sticky note• one per sticky

• What basic functions does a coffee maker have?• at least 12

• Add 2-4 functions a pretty cool coffee maker might have • Add 2-4 functions a really awesome coffee maker might

have (i.e., works in the car)• Add 2-4 functions a very safe coffee maker would have

• You should have 20-25 functions - if not brainstorm a few more.


Strategy 1Market to Discount RetailerPlan Release 1 with a budget of12 Functions


1.1: Heat Water

1.2: Manage Grounds

1.3: Brew Coffee

1.4: Contain & Pour

1.5: Asthetics


2.1: Convenient

2.2: Pretty Cool

2.3: Awesome

2.4: Safe


StrategyHigh End Appliance RetailerPlan Release 2 with a budget of 12 Functions


1.1: Heat Water

1.2: Manage Grounds

1.3: Brew Coffee

1.4: Contain & Pour

1.5: Asthetics


2.1: Convenient

2.2: Pretty Cool

2.3: Awesome

2.4: Safe


Wrap up

1. Elevate your thinking to What your customer wants

2. Connect your strategy to those What’s

3. Identify the What’s that are truly valuable

4. Know what your are (or can be) good at

5. Focus & ReThink those How’s


Thank you

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