coffee shop social | 4thleveldigitalmedia.ie

The Coffee Shop approach

to Social Media etiquette

@GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies

Imagine, just for a minute…

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… that Social Media is like a Coffee Shop

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AS WELL AS ENJOYING YOUR COFFEE…

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WHAT ELSE DOES IT OFFER?

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How long would it take to…

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…be on first name basis



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…to get a free coffee



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…to make some new friends



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…to make some new friends

…to find a social group beyond

the coffee shop


“… THE LONGER YOU WAIT FOR

SOMETHING,

THE MORE YOU’LL APPRECIATE IT WHEN

YOU GET IT.

ANYTHING WORTH HAVING IS WORTH

WAITING FOR.”

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THE SAME APPLIES TO SOCIAL MEDIA…

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EVERYTHING IS EASIER WITH A STRATEGY 12


EIGHT RULES FOR COFFEE SHOP SUCCESS

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ONE – TURN UP REGULARLY

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Little and often trumps dump and disappear


TWO – KNOW YOUR AUDIENCE Is this the right place?

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@GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 16

THREE – LISTEN to customers, to competitors, to critics


FOUR – THINK B4 YOU TALK


FIVE – CONVERSE | BE SOCIAL That’s why you showed up in the first place


SIX – SOLVE PROBLEMS


SEVEN – BUILD RELATIONSHIPS


EIGHT – GET OUT OF THE COFFEE SHOP


EIGHT RULES FOR COFFEE SHOP SUCCESS

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Social Media


R E W I N D | R E C A P • ONE – Turn up/Post regularly, consistently

• TWO – Know your Audience/Are they your customers

• THREE – Listen to what they say about you/their problems/ your competitors/their interests

• FOUR - Think b4 you talk/ what is your point/ Apply common sense

• FIVE – Converse. Don’t forget the SOCIAL in social media

• SIX – Build relationships not numbers

• SEVEN – Solve problems/Add value/Help people

• EIGHT - Migrate them from social to property you own like your website/email list/networking group/webinar

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WHAT DO YOU THINK?

CURIOUS?

CAN OR SOCIAL MEDIA HELP YOU AND/OR YOUR BUSINESS?

LIKE TO KNOW MORE?

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GET IN TOUCH HERE

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https://twitter.com/GusRyan100

https://www.linkedin.com/in/gusryan100?trk=nav_responsive_tab_profile

http://www.4thleveldigitalmedia.ie/contact-4th-level/


SHOUT OUT TO

UNSPLASH.COM &

GRATISOGRAPHY.COM

FOR THE COOL IMAGES

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This presentation is given for general informational purposes and will hopefully kick start a conversation. Not until we make an Agreement to collaborate and work together will there be any legal obligations owed by anybody whatsoever. If there’s

something you like or want to know more about, give me a call. If there’s something you’re not happy about give me a call as well.

All of the information contained in the Presentation has been compiled with the

best intentions but may be subject to further modification, you know how fast things can change. Any and all forward-looking statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results.

I’m not telling lies I just can’t predict the future ;-)