coffee talk ( itb presentation )
TRANSCRIPT
SYED FAIZAN ALI HASBAN AHMED SARWAR SHOUKAT RAMEEZ
1. EXECUTIVE SUMMARY2. ABOUT THE COMPANY3. MANAGEMENT TEAM4. OBJECTIVES5. PRODUCTS6. PESTEL ANALYSIS7. MARKETING STRATEGIES8. SWOT ANALYSIS
STRENGHTS WEAKNESSES THREATS OPPORTUNITIES
9. MARKET ANALYSIS TARGET MARKET MARKET COMPETITION MARKET TRENDS
10.BREAK-EVEN ANALYSIS
Our mission is to will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price.
Our cafe will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and tea of all sorts will be available.
The café will also serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.
Coffee Talk Café will be open from 6:00 A.M. to 4 P.M. Sunday-Saturday.
Who we are:Who we are:COFEE TALK is a startup company with first class amenities and very good infrastructure facilities. This company believes in serving the society by organizing the social activities such as entertainment programs ‘sacred hearts’ for the physically challenged children.
COFEE TALK consists of 90 employees overall. There are 80 employees and 10 executive staff members. It is situated in Teen Talwar, near Country Club, Karachi.
Espresso Drinks
•Americano
•Breve
•Cappuccino
Coffees•Organic French Roast
•World Tour Blend
•Hot Chocolate
•Kid’s Hot Cocoa
Other Drinks•Hot Tea
•Chai Tea Latte
•Juice
•White and Chocolate Milk
PoliticalIndustry-specific rules and regulationsThe level of political stability within a country
Economic Buying power of consumers Local currency exchange rates Taxation level
Social Consumer preferences Changes in lifestyles of population The level of education of population in local markets
Technological
Emergence of innovative technology Biotechnological developments Developments in agricultureEnvironmental Environmental rules and regulations Environmental disasters in countries producing coffee beans
Legal Introduction of policies and regulations by health authorities about caffeine production and consumption Introduction of tougher customs and trade regulations
TARGET MARKET: Our target market will be to anyone who enjoys coffee, but we
will mainly target people age 18 and older, both male and female, and who are of the working class. The total population of Karachi is 2.5million, and the number of males and females are about the same. There are about 1,000,000 residents over the age of 18.
COMPETITION: Our major competitors would be DUNKIN DONUTS. One of
the strengths of DUNKIN DONUTS would be that it has been working since 1946 all over the world and they are well-known. People may also be brand loyal to their coffee.
COMPETITORS:
MARKET TRENDS: Coffee is the drink of choice for many people across the
world. Every morning millions of people rely on their morning fix to get going for the day.
3,311.60/(1.45-.50)◦ =3,485.89
◦ we need to sell 3,485 cups of coffee to break even.