cogentic_casestudies_2015-q1

Innovation | Incubation | Investment


Cogentic Case Studies Strategy, Business Development, M&A 1Q-2015

PROPRIETARY AND CONFIDENTIAL


Challenge: Sony Electronics needed to investigate opportunities and develop

funding/acquisition strategies for its next generation, SOA-based product suite for the post-production industry.

Solution: The project was done in two phases: (a) industry and competitive research on the ecosystem; (b) recommendations on alliance partners and technology M&A, competitive strategy, and pricing methodology, all with the objective to support the business case to provide funding to consolidate this technology area.

Benefit: Internal funding for the program was provided, and Sony Electronics featured its unified Media Backbone business within six months.

Professional Broadcast

1Q-2015 PROPRIETARY AND CONFIDENTIAL


Challenge: PlaceWise Media is the largest integrated digital media network of

shopping malls in the U.S., and is now expanding beyond malls. The Company plans to engage brand advertisers and key agencies.

Solution: Cogentic introduced PlaceWise to over 20 agencies, the top 5 digital publishers, and over 20 brands/retailers. Cogentic also introduced PlaceWise to the National Grocer’s Association (NGA), serving 12,000 grocery stores; as well as advised on a potential acquisition of the 2nd largest grocery shopping network.

Benefit: Commercial strategic contracts are being signed with key brands and major publishers. PlaceWise is expanding its network beyond malls and executing the strategies we jointly developed.

Retail and Advertising



Challenge: A leading mobile ad technology firm was in a state of rapid growth,

and wished to expand their presence with both consumer brands (CPG and CE), media companies, and brand marketers.

Solution: Developing a strategic list of over 150 potential targets across the industry areas, introductions were made that resulted in meetings with over 40 companies over a six month engagement.

Benefit: Multiple meetings were secured with all the major Hollywood studios; several TV networks; leading CPG and Consumer Electronics brands; and influential brand marketers and agencies.

Mobile Advertising Technology



Challenge: An Australian client created a patented multi-radio, extended battery

life tracking and tethering technology. The company wanted to identify the best way to monetize their innovations.

Solution: Cogentic recognized the technology could support online commerce, identity management, and security. Cogentic introduced the company to banks, card issuers, ID management, e-commerce, and merchants; as well as strategic manufacturing and infrastructure support partners.

Benefit: Cogentic secured go-to-market programs with financial institutions in the U.S. and Europe. Cogentic is actively developing markets in Latin America and the U.K.

eCommerce

eCommerce Current Client



Challenge: SceneTap’s proprietary facial detection technology and software can

analyze real-time demographics in social venues. The Company needed partnerships and investment to monetize these technologies.

Solution: Cogentic prepared a thorough analysis of the ecosystem, identifying and approaching key potential partners. Cogentic also prepared a complete package of investor documentation.

Benefit: Cogentic facilitated Corporate Development and Investment Support, resulting in several key partnerships with technology, infrastructure, and sources of funding.

Real-Time Analytics



Challenge: Analog Devices, a semiconductor manufacturer of digital signal

processing (DSP) devices, wanted external industry experts to provide independent analysis of a potential acquisition.

Solution: An exhaustive study of the targets’ video-related and signal processing related product lines was conducted. Our recommendation was that the acquisition was not justified at the contemplated acquisition value, since IP-based technologies would displace the acquired products in a 3-5 year time horizon.

Benefit: Executive management took our recommendation, and decided to pass on the acquisition.

Semiconductor



Challenge: Easynet Global Services USA, a managed services provider owned by

News Corp wanted to consider options for expanding their USA presence via targeted acquisitions.

Solution: After a discovery process to determine goals and constraints, a long list of potential targets was pruned to a short list, based on strategic analysis of factors influencing attractiveness, likelihood of success and geographic/synergy considerations.

Benefit: The company subsequently positioned its acquisition strategy around our strategic approach and recommended target list

Enterprise Services



Challenge: FireScope develops and markets Enterprise IT Service Management

software. After achieving initial traction in the Insurance and Financial Services sectors, FireScope wanted to extend its industry reach.

Solution: Cogentic made strategic introductions resulting in meetings with CTOs and key executives at studios, banks, exchanges, and social media companies. Cogentic also introduced strategic alliance partners.

Benefit: The engagement included Proof of Concept trials that evolved into Commercial contracts. Additional work by Cogentic includes introductions to investors, both strategic and institutional.

Enterprise Software



Challenge: DivX, the leader in MPEG4-based video compression for PCs, needed

to enter Consumer Electronics (CE) to extend its reach. Solution: Created strategic plan to enter CE markets through DVD and set-top

box (STB), set licensing strategy, and acquired key IC, OEM, and ODM alliances.

Benefit: Successful CE market penetration powered their IPO (Sept 2006), which raised over $600M. DivX technology is embedded in DVD players, DTVs, STBs, portable media players, and represented over 70% of their revenue at the time of their acquisition.

Consumer Electronics Software



Challenge: Ateme developed an H.264 codec and authoring tool, and requested

assistance deploying the product into the North American market. Solution: Created strategic plan to establish presence in the CE ecosystem (IC,

ODMs, OEMs, content owners, content distributors); implemented plan through key alliances across ecosystem in North America.

Benefit: The authoring tool became the market leader for CE applications, shipping bundled with over 30% of PCs at its peak penetration. While generating significant revenue in CE, this program also helped Ateme gain presence for its professional products in North America.

Consumer Electronics Hardware



Challenge: LSI Logic needed introductions to key executives at post-production

facilities and the major Hollywood studios to increase adoption of their new advanced MPEG codec technology.

Solution: Cogentic made strategic introductions resulting in meetings with CTOs and key executives at the top three studios and top four post houses. Briefing presentations prepared LSI executives prior to all meetings.

Benefit: LSI Logic trials were established at each facility, and engineering development programs with LSI Logic’s integrators were accelerated by six months versus competitors, helping retain >40% market share.

Semiconductors



Challenge: Apeer Mobile, a real-time collaboration tool developer, needed to

maximize its valuation over 12-18 month time horizon. Solution: Corporate and technology strategy were revamped to focus on mobile,

alliance plan created to establish wireless media ecosystem. Benefit: Company engaged in trials with large advertising firms, major

networks and news outfits; in M&A discussions.

Mobile Collaboration Software



COGENTIC ADVISORS 228 Park Avenue South, Suite 22850

New York, NY 10003

http://www.cogentic.com

Contact Us

Robert Yamashita (650) 722-6717 [email protected]

Glen Anderson (773) 510-5900 [email protected]


Michael Wood (408) 583-7424 [email protected]

cogentic_casestudies_2015-q1

Documents

confidential page

placewise media

technology ma

tethering technology

mobileadvertising technology

technology area

media companies

consumer electronics