cogentic_overview_2015-q1
TRANSCRIPT
Innovation | Incubation | InvestmentInnovation | Incubation | Investment
Cogentic Advisors
Professional Services Overview1Q-2015
PROPRIETARY AND CONFIDENTIAL
Innovation | Incubation | Investment
Our Mission
We help emerging technology companies develop, commercialize and monetize their innovations.
Industry Focus
Core Technologies and IP
Commerce and Consumer
Communications
Computing and Enterprise IT
Software as a Service
Media and Entertainment
1Q-2015 PROPRIETARY AND CONFIDENTIAL Page 2
Innovation | Incubation | Investment
Our People
MICHAEL WOOD MANAGING DIRECTOR – INCUBATION SERVICESMr. Wood has extensive experience as a Senior Executive (COO, EVP, VP/GM) for Consumer Electronics (CE) chip and software companies, including 13 years of general and operations management, product and marketing strategy, IP portfolio management, systems/software architecture and technology commercialization. With deep expertise in the CE ecosystem, Michael has held leadership roles at ThinkHR, a Software as a Service company (VP Marketing); Spatializer Audio Labs (COO/EVP Business Development); and Zoran Corporation (VP/GM – Home Entertainment) where he grew revenue 3x and increased market share 50%t. He also has significant technology architecture and strategic marketing experience from roles at Intel and Stanford Telecom. Michael has a Bachelor of Science in Computer Science from Cal Poly San Luis Obispo.
ROBERT YAMASHITA CO-FOUNDER & MANAGING DIRECTOR – INNOVATION SERVICESCo-founder of Cogentic Advisors. Mr. Yamashita leads Innovation Services, (IP monetization; ecosystem and technology strategy; M&A analyses), having led such initiatives for major Hollywood studios, CE companies and technology startups. Focused on monetizing technologies since 1995, his work in driving DivX into CE helped to power their $600M IPO in 2006. Mr. Yamashita has over 21 years in strategy, business development, alliance management and management consulting Sony, PwC, DivX, and semiconductor companies. With extensive experience on global standards organizations (MPEG, IEEE, SMPTE), he has a lengthy publication and speaking history on technology and business ecosystems. Mr. Yamashita holds a B.S. with Honors from the California Institute of Technology.
GLEN ANDERSON CO-FOUNDER & MANAGING DIRECTOR – INVESTMENT SERVICESPrior to Cogentic, Glen worked in investment banking at Oppenheimer & Co. in New York and Jefferies & Co. in San Francisco, focused on mobile, telecom, networking and media. Prior to investment banking, Glen worked in commodity trading in New York; venture capital in Europe and hedge funds in Chicago. Into technology his entire career, Glen started at Motorola Mobile Devices, helping design the world’s first smart phone (Motorola StarTAC). He has been a technology consultant to Lehman Brothers, the NYSE, Midway Games, Sprint Wireless and Comcast, and his software was a key component of Archipelago (NYSE trading). Glen holds a B.S. Magna Cum Laude in Mechanical Engineering, and an MBA with Honors from the University of Chicago. Glen holds Series 7, 63, 79, 86, 87 and 24 securities licenses.
PROPRIETARY AND CONFIDENTIAL Page 31Q-2015
Innovation | Incubation | Investment
Our Services
Innovation Incubation Investment
TechnologyCommercialization
• Commercialization and Go-To-Market Strategy
• Intellectual Property (IP) Analysis and Valuation
• IP Portfolio Monetization (Licensing & Protection)
Strategic EcosystemDevelopment
• Ecosystem Analysis and Partnership Strategy
• Strategic Customer and Partner Introductions
• Alliance Development and Management
TransactionAdvisory & Support
• Investor Documentation and Packaging
• Private Placement Investor Introductions
• Buy-Side and Sell-Side M&A Support
PROPRIETARY AND CONFIDENTIAL Page 41Q-2015
Innovation | Incubation | Investment
Our Clients (Example Projects)
Innovation Incubation Investment
Brought us in to assess opportunity for productizing their internally-developed IP for open market
Cogentic developed Go-To-Market strategy and built key partnerships for Ateme (Paris) to launch in U.S.
Helped DivX engage key partners to embed its IP into CE, a move that powered their $625M IPO
Introduced enterprise IT software company to major Hollywood studios, banks, social media firms
Engaged to identify candidates for acquisition in managed services and initiate discussions
Enlisted our help in evaluating a potential 9-figure acquisition in mixed-signal semiconductor market
PROPRIETARY AND CONFIDENTIAL Page 51Q-2015
Innovation | Incubation | Investment
Innovation :: Monetizing Your IP
Technology Commercialization
Commercialization and Go-To-Market
Strategy• Strategy Development• Monetization Strategy• Commercialization SupportIntellectual Property
Analysis and Valuation
• Deep Industry Knowledge• IP Valuation Experience• Relationships in IP IndustryIntellectual Property
Portfolio Management• Cross-Licensing• IP Licensing and Protection• Partners Across IP Ecosystem
clear strategy precise executioncogentic
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PROPRIETARY AND CONFIDENTIAL Page 61Q-2015
Innovation | Incubation | Investment
Incubation :: Building Your Ecosystem
Strategic Ecosystem
DevelopmentEcosystem Analysis
and Partnership Strategy
• Corporate and Tech Strategy• Industry Depth and Breadth• Market Analysis and Research
Strategic Customer and Partner
Introductions• Extensive Network of C-Level
Industry Contacts at Strategic Customers AND Partners
Deep Network of Essential Ecosystem Partners and
Customers
Alliance Development and Management
• Extensive Network of C-Level Industry Contacts at Strategic Customers AND Partners
1Q-2015 PROPRIETARY AND CONFIDENTIAL Page 7
Innovation | Incubation | Investment
Investment :: Getting Growth Capital
Packaging and Investment ReadinessEnterprise Valuation
• Extensive Database of Comparable Transactions
• Extensive Network of Domain Experts
Investor Packaging• Professionally Developed
Offering Memoranda• Custom Developed
Marketing Documentation
• Complete Market Research and Analysis
• Professionalized Transaction Structuring
More than 150 Strategic Investors
More than 600 Institutional Investors
Retail/High Net Worth Distribution
1Q-2015 PROPRIETARY AND CONFIDENTIAL Page 8
Through close alliance with FINRA registered securities broker-
dealer