cogito
TRANSCRIPT
ACTIVITY MONITOR
FASHION. FITNESS. FREEDOM
Better manage your calls, messages, and alerts with COGITO
Life should be enjoyed,
not interrupted
COGITO displays essential
notifications at a quick glance,
leaving you free to focus on
what’s most important –
living life to the fullest.
Designed to be beautifully simple,
the watch are app are both intelligent and intuitive. Unlike
many smart watches, COGITO
does not need to be charged.
Keeping
connections
beautifully simple
With the CONNECTED WATCH App, COGITO takes a
holistic approach to monitoring overall activity,
providing valuable insights into the user’s wellbeing.
The goal is to create balance and improve life through
incremental changes.
ACTIVITY MONITOREveryday, Everywhere, Every user
(with or without the phone)
COGITO offers users a new way to monitor activity.
Designed for everyday usage — not high stress, high impact sports —
the activity feature provides valuable insights into how users spend
their time.
Whether at work or at play, out shopping or out to lunch, COGITO
helps users better understand their overall activity levels. It's all about
promoting an active lifestyle with a tool that supports good health
and wellbeing.
Rest20%
LightlyActive32%
VeryActive48%
Don’t Obsess Over Steps. Enjoy An Active Life.
Elegant Design Award-winning French designer Xavier Houy created COGITO
CLASSIC as a watch that you would be proud to wear, one that naturally
merges connectivity with a
conventional timepiece. You can express your own style through a
variety of elegant color choices and premium materials.
no recharge requiredForget the bulky chargers and
tangled power cords. The low-energy consumption of Bluetooth Smart
technology allows COGITO to run on a conventional button-cell battery
without requiring a recharge. The battery guarantees uninterrupted power for many months without a charge and, when necessary, you
can easily replace it.
water resistanceCOGITO CLASSIC is engineered to
follow active users, especially in situations when the phone cannot be in your hands. With enhanced water resistance up to 10 ATM, the watch
safely alerts you to calls and messages even in wet situations:
under the shower, in the rain, on the beach and at the pool.
COGITO CLASSIC brings
together the power of a
connected watch with the
sophistication of a precision-
crafted timepiece, merging
classic analog movement with
a lucid digital display.
stay in touch
you’ve got an email
you’ve got a text message
you’ve got a social message
you’ve got a special message
+
features
essentials
at a glance
No recharge required
smart watch
The Activity Monitor adds to an already
compelling set of features
With the CONNECTED WATCH
App, COGITO takes a holistic
approach to monitoring overall
activity, providing valuable
insights into the user's lifestyle.
ACTIVITY
MONITOR
Every Step. Every Day.
Promoting an Active Lifestyle
collections
The silicone series was created
expressly for those who need a flexible, durable band that will fit
every environment, every
climate and every adventure.
COGITO CLASSIC
silicone collection
The leather series was
designed for those who want
to delight their senses with a
warm, rich and natural
material. The premium
cowhide leather straps grow
softer and more comfortable
over their lifetime.
COGITO CLASSIC
leather collection
Elegant and eternal, the strong
steel band secures the watch to
the wrist. The steel series was
crafted for those who desire an
enduring timepiece, a long-
lasting accessory that always
conveys both strength and
sophistication.
COGITO CLASSIC
metal collection
Enfolded in a visually bold slip-sleeve cover, the attractive
packaging evokes a sense of both strength and simplicity.
The cleverly-shaped hanger appears to be an extension of
the watch band. The textured strip allows for easy opening
with a single-pull mechanism.
COGITO CLASSIC
silicone collection
The beautiful Jewel Box reflects the premium quality, fine
craftsmanship and technical sophistication of the watch itself.
Pulling the nylon label, the all-black box opens spectacularly at a
cross-cut angle to fully reveal the watch face.
COGITO CLASSIC
leather & metal
collections
Countertop Displays, Carousels and other POS
materials present COGITO CLASSIC as, first and
foremost, a premium timepiece.
The clean lines, dark silhouette and minimalist
messaging are reminiscent of other luxury product
showcases, drawing the customer’s attention
squarely to the watch’s elegant design.
COGITO CLASSIC
visual
merchandising
• Juniper forecasts 36 million annual unit sales by 2018.
• Credit Suisse discussed smartwatches in their most recent wearable computing report, which covers the entire wearable market. Based on their calculations on the market size at risk for the watch industry, we pegged their implied smartwatch sales at 114 million units by 2015.
• Canalys sees over 5 million units sold in 2014.
• ABI forecasts about 30 million smartwatch units sold in 2015.
SMARTWATCH Forecasts: Big Opportunity
BRAND NAME INSPIRATION
• Derived from a Latin sentence, cogito ergo sum, “I think,
therefore I am”
• Brought by French philosopher Rene Descartes in his
Discourse on the Method (1637)
TAGLINE : YOUR TIME MATTERS!
• It is your personal time – your personal agenda – your
personal schedule - not the same time as everyone
• COGITO allows you to better manage your time and
reduce the level/number of distractions/interruptions
• You can enjoy your time by doing what you have to do
while managing your connected life
Why COGITO?
FASHION. FITNESS. FREEDOM
with great design, no-recharge and now activity monitoring,
COGITO watches unburden the user from the constraints of the digital age by
promoting a fun, free and active lifestyle.