cognition & intelligence. what do we mean by cognition? cognition- the mental activities...

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Cognition & Intelligence

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Page 3: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

How do we solve problems or answer questions?

Algorithm- a methodical, logical rule or procedure that guarantees solving a particular problem that contrasts with the usually speedier but more error-prone heuristic method.Heuristic- a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error prone

Page 4: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

InsightInsight- a sudden realization of a problem’s solution; contrasts with strategy based solutionsBrain scans show sudden activity during moments of insight with little indication of anything leading up to these moments.

Like this

Page 5: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

Quick decisions….are they reliable?

Intuition-an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.

Availability heuristic- estimating the likelihood of events based on their availability in memory; if instances come readily to mind, we presume such events are common.

Sharks or Horses?

Page 7: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

Sometimes it’s hard to let go…..

Overconfidence-the tendency to be more confident than correct or to overestimate the accuracy of our beliefs and judgments.

Belief perseverance-clinging to one’s initial conceptions after the basis on which they were formed has been discredited.

Ex. Crime punishment studies

Page 8: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

Don’t forget “framing”

Framing- the way an issue is posed; how an issue is framed can significantly affect decisions & judgments.

Condom use is 95% effective in preventing transmission of the HIV virus

Condoms have a 5% failure rate when it come to the prevention of the HIV transmission

Page 10: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

Lewis Terman & Stanford• Over time, Binet’s tests were given numerical

values to represent inherited intelligence.• Working at Stanford University, Terman

adjusted some of Binet’s questions and adjusted the scale to measure adults as well. Terman renamed the test the Stanford-Binet.

Page 11: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

Stern’s formula!

German psychologist William Stern helped to develop the following formula to figure Intelligence Quotient, or IQ

Page 13: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

More on WechslerIt is important to note that most intelligence tests today do not use the concept of mental age in the same way as the original Stanford-Binet.The Wechsler’s 15 subtests can help to highlight potential strengths or weaknesses in an individual.

Hey, that’s him!! “D-Wex”

Page 15: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

Flynn EffectNamed for psychologist James Flynn of New Zealand, this represents our worldwide rise in IQ scores over the past over the past 80 years.*The average person’s IQ score in 1920, by today’s standards would be a 76!Because of the Flynn Effect, IQ scores are occasionally adjusted to compensate.

Page 16: Cognition & Intelligence. What do we mean by cognition? Cognition- the mental activities associated with thinking, knowing, remembering, and communicating

As we age…..Crystallized intelligence- our accumulated knowledge and verbal skills; tends to increase with ageFluid intelligence- our ability to reason speedily and abstractly; tends to decrease during late adulthood