cognitive dissonance theory
DESCRIPTION
Cognitive Dissonance Theory. Taylor Blackwell. The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action. 1. Smoking is dangerous to my health. 2 . I smoke cigarettes . https://www.youtube.com/watch?v=76nhIfp9gr0. Examples. - PowerPoint PPT PresentationTRANSCRIPT
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COGNITIVE DISSONANCE THEORY
Taylor Blackwell
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The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action.
1. Smoking is dangerous to my health.
2. I smoke cigarettes.
https://www.youtube.com/watch?v=76nhIfp9gr0
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EXAMPLES
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REDUCING DISSONANCE BETWEEN ACTIONS AND AT TITUDES
Hypothesis 1: Selective Exposure Prevents Dissonance
The tendency people have to avoid information that would create cognitive dissonance because it’s incompatible with their current beliefs.
Ex. Political views
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REDUCING DISSONANCE BETWEEN ACTIONS AND AT TITUDES
Hypothesis 2: Postdecision Dissonance Creates a Need for Reassurance
Strong doubts experienced after making an important, close-call decision that is difficult to reverse.
Ex. The Walking Dead
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REDUCING DISSONANCE BETWEEN ACTIONS AND AT TITUDES
Hypothesis 3: Minimal Justification for Action Induces a Shift in Attitude
A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior.
Ex. Marlboro Man
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“WOULD I LIE FOR A DOLLAR?”
Counterattitudinal advocacy- Publicly urging others to believe or do something that is opposed to what the advocate actually believes
She: “I heard it was boring.”
He: “Oh no, it’s really quite fun.”