cogora brochure
DESCRIPTION
Cogora is an integrated media and marketing services company that sits at the heart of a community of highly-engaged healthcare professionals. For over 25 years we have produced inspirational and incisive content via a range of brands and channels. These, in turn, provide the data and insight that gives us a deep understanding of what our audiences want. We combine these resources to create innovative, flexible solutions for clients looking to access and influence Commissioners, Primary and Community Care Nurses, Practice Managers, Hospital Pharmacists and Hospital Managers across the UK and Western EuropeTRANSCRIPT
cogora.comWe know healthcare
Cogora 02
Contents
03
Who we work with
04
How we can help06
Raise awareness 07
Drive sales 08
Engagement 09
Market insight 10
Our communities 11
Our brands 12
Cogora 03
About Cogora
cogora.comWe know healthcare
Cogora is an integrated media and marketing services company that sits at the heart of a community of highly-engaged healthcare professionals.
For over 25 years we have produced inspirational and incisive content via a range of brands and channels. These, in turn, provide the data and insight that gives us a deep understanding of what our audiences want.
We combine these resources to create innovative, flexible solutions for clients looking to access and influence Commissioners, Primary and Community Care Nurses, Practice Managers, Hospital Pharmacists and Hospital Managers across the UK and Western Europe
25years of healthcare
experience
220,000health professionals
Cogora 04
Who we work with
We offer product managers, brand managers and agencies the opportunities, insights and strategies they need to connect with audiences across therapeutic disciplines.
Product managers
Brand managers
Agencies
Advance your market knowledge, sharpen your engagement
strategies and position your product marketing activities for optimal
impact.
Deepen connections, create new paths for engagement, and carry out activities with a clear focus on results.
Gain a clear advantage in understanding client objectives,
planning results-oriented campaigns and making the most effective
media spends.
“We sit At the heArt of A highly engAged community of 220,000 heAlthcAre ProfessionAls
Across euroPe”
Cogora 05
our partners
our clients
Cogora 06
How we help
We sit at the heart of a highly engaged community of 220,000 healthcare professionals across Europe.
We are their trusted source of information and insight. They, in turn, give us a deep understanding of their needs and wants.
This combination of market penetration, engagement and intelligence enables us to create innovative marketing programmes that will inspire and inform busy Commissioners, Primary Care Nurses, Practice Managers Hospital Pharmacists and Hospital Managers.
Awareness Our programmes consistently build your profile and reputation to make every impression as influential as the first.
Driving SalesWe deliver quantifiable results with the most relevant content in the right place at the most effective time.
EngagementOur content and strategies get your audience to take notice, start talking and come back for more.
InsightWe take the mystery out of buyer behaviour with research-based activities fine-tuned to generate critical insights.
Cogora 07
Raise awareness
We make every impression as influential as the first. Healthcare professionals have no time to lose. Given the intensity of their schedules, competition for their attention is fierce. It takes an extraordinary understanding of their interests and habits to build strong, positive associations with brands and products.
The activities in our awareness programmes are built around the most compelling subject matter, deployed in the most relevant context. Nothing is wasted. Every placement builds your profile and reputation with healthcare professionals primed to value your offering.
Online sponsorshipOver 100,000 healthcare professionals visit our Clinical Resource Centres and other online knowledge-based hubs each month. Your sponsorship and support of this content therefore reaches a wide audience that wants fresh insights from sources they can trust.
Print placementsChoose from a range of sponsorship opportunities and align your brand with well-known, highly valued resources such as the ‘Reference handbook’ used by pharmacists.
Event participation Go where you can meet healthcare professionals that are actively looking for education and guidance. Choose from workshop sponsorship opportunities to hosting a stand at any of our 65 annual events.
Advertising across all channelsWe know which formats and placements our communities respond to best. Take advantage of finely targeted media planning across our brands covering online, email, print and events.
Cogora 08
Drive sales
We know what delivers results. We understand that your time is in short supply and the pressure to perform is intense. Results matter.
We add value to your existing sales and marketing strategies with meaningful calls to action that resonate with our large, engaged audiences that deliver a pre-defined number of qualified leads.
Email campaignsReach the right audience at the right time with quickly digestible, valuable content. Choose to be included in any of our well-known email series, such as the Nursing in Practice weekly newsletter, or use our campaign formats for your own fully branded emails.
Online response We design our online response solutions to elicit high-quality leads, not just a high click-through count. Choose from jointly branded response-led mircosites and tactical banner placements across a range of media.
Interactive solutionsLarge companies trust our interactive solutions to deliver sales messages with the most compelling formats and response mechanisms. For example, our video-based eDetails solution has been used by pharmaceutical and FMCG companies including AstraZeneca, Novo Nordisk, Janssen-Cilag, NAPP, Bio-Oil, Johnson & Johnson and many others.
RoadshowsWe plan and execute single-sponsor programmes of up to 20, one-day educational conferences for healthcare professionals, guaranteeing a minimum attendance at each.
Cogora 09
Engagement
Content that gets your audience talking. To engage and educate healthcare professionals – and make sure they come back for more – you need truly outstanding content placed where healthcare professionals actively seek solutions. To earn their ongoing attention, your content must be recognised as highly relevant.
Our content marketing programmes align the timing, targeting and substance of your communications seamlessly with our audience’s interests. We can create bespoke content for you and ensure it reaches the community exactly when they are most receptive.
Continuing Professional Development (CPD) zonesHealthcare professionals frequently visit these community hubs to learn new skills and deepen their expertise, making CPD zones ideal places for you to engage with them. We can craft valuable, original content meeting CPD requirements on specific subject areas depending on your needs.
Branded insight reportsWe can develop branded or sponsored reports based on insight-led activities such as roundtables or other research-based activities. The reports you choose are widely distributed across our media channels to generate the most impact and engagement.
Events Take advantage of speaking opportunities at any of our 65 annual events and connect directly with the many communities who know and trust Cogora brands.
Engaging contentWe can create compelling, audience-specific content designed to support any requirements you may have. There’s no trial-and-error here; based on years of developing content for our communities, we know what inspires their sustained interest.
Cogora 10
Market insight
To change or perpetuate current buyer behaviour, you need to know how your target audience thinks, what influences them, where they go for information and how they buy. Our deep community connections and research show that healthcare professionals purchase, prescribe and recommend products based on variables that can be tracked and measured. We take the mystery out of buyer behaviour and offer a range of research-based activities, fine-tuned to generate these critical insights.
Understand your marketWhen you need to explore a specific question or issue, we customise research activities applying both qualitative and quantitative techniques to generate a complete picture of your buyers’ motivations and actions.
Quantative research for instant intelligenceWe gather high-level insights for you by surveying our community database of 220,000 healthcare professionals. Surveys are developed and the results evaluated in close consultation with you to ensure effective targeting and purposeful analysis.
Roundtable sessions for deeper divesWe hold day-long roundtable discussions with key influencers to tap into buyer behaviours first hand and generate actionable insights.
Cogora 11
Our communities
Cogora is an integrated media and marketing services company that sits at the heart of a community of highly-engaged healthcare professionals.
Primary and Community Care NursesPractice nurses work in GP surgeries as part of the primary healthcare team. In larger practices, there may be several practice nurses sharing duties and responsibilities while in others, they might be work on their own, taking on many roles.
Commissioners‘Commissioners’ include Clinical Commissioning Group (CCG) board members, CSU personnel, NHS England staff and Health and Wellbeing Board members.
CCGs are (predominantly) groups of GPs that are responsible for planning and designing local health services in England. They do this by ‘commissioning’ or buying health and care services including:• Plannedhospitalcare• Urgentandemergencycare• Rehabilitationcare• Communityhealthservices• Mentalhealthandlearningdisabilityservices
They are overseen by NHS England at a national level. NHS England is a new body that ensures that Clinical Commissioning groups have the capacity and capability to successfully commission services for their local population. NHS England will also ensure that the Clinical Commissioning Groups meet their financial responsibilities.
At a local level, new Health and Wellbeing Boards have been set up in Local Authorities to ensure that CCGs meet the needs of local people. Health and Wellbeing Boards will bring together clinical commissioning groups and the local councils to understand the health, social and wellbeing needs of its community.
Practice ManagersPractice Managers deliver both day-to-day management as well as a strategic guidance, for one or more partner medical practices. The exact qualifications and experience required can vary, but a management qualification is common, along with a proven experience of motivating people.
Hospital PharmacistsHospital Pharmacists are experts in the field of medicines.. They work closely with medical and nursing staff on the wards to ensure patients receive the most appropriate treatments, and provide help and advice to patients in all aspects of their medicines. They advise on the selection of medicines as well as the dose and route of administration for individual patients, and many are qualified to prescribe in their own right. They provide information about potential side effects and ensure that new medicines are compatible with any existing medication. In addition, they will often monitor the effects of treatment to ensure that it is safe and effective.
Hospital ManagersOur Hospital Healthcare Europe community includes the Chief Executives andDepartmental Directors of private sector hospitals in the UK and European Union. Specifically, this community includes: Chief Information Officers, Facilities Directors, Chief Radiologists, Chief Cardiologists, Clinical Nursing Directors, Chief Pathologists, Chief Pharmacists, Formulary Directors and Chief Surgeons.
Cogora 12
Our brands
Primary care
secondary care
