cohesive marketing
TRANSCRIPT
Trailer
Poster
Magazine Cover
The antagonist of Jason is also heavily apparent throughout all products, as the Villain is the main hook for people to come view the film as the victims within slasher horrors tend to have zero personality and limited camera time, unless being brutally murdered by the antagonist.
Throughout all three products Jason's machete is also emphasised. This again follows the repertoire
of elements within the slasher genre as the key point of these genre of film is to induce as much
fear into the audience as possible. The large nature of the weapon also brings the theme of
gore into play, again clearly identifying the genre.
All three products feature dark lighting, this shows the connotation of evil and death. This clearly communicates the
genre immediately the target audience as death and evil is heavily featured
throughout slasher horrors.
Blood is also heavily featured throughout all three products. This
again has a direct link to the slasher genre that is being marketed as gore
is a key element to a slasher film.