Coins for Cleaner Water

American Chemical Society

In partnership withProctor & Gamble

This is Drinking Water…

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The World Water Crisis

• Almost 1 billion people without access to clean water

• Many rivers too polluted to support life

• 1.8 million people lose their lives from diarrhea caused by unsafe drinking water

• 50% of hospital beds occupied because of water-related diseases

Water is a Woman’s Issue

• Women spend 40 billion hours hauling water

• Average woman walks 6km or 3.75 miles a day to collect water

• Women are responsible for children who are sick and dying

• More than 50% of deaths of women with HIV/AIDS in Africa is from diarrhea

• Leading women are starting to mobilize around water as a woman’s cause

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Why Household Drinking Water?

• 4,000 children die every day from water-borne disease – more than HIV/AIDS, malaria & measles combined

• CDC and P&G collaboration helped demonstrate that household water treatment can improve health

• P&G powdered water purification technology developed to address this issue

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Children‘s Safe Drinking Water Program

Provides safe drinking water to people who really need it for just pennies on the dollar.

P&G Purifier of Water

• Reverse engineered current municipal water treatment process

• Small packet to treat 10 liters of water using coagulation, flocculation and disinfection

• Uses same ingredients used in municipal systems

- Calcium Hypochlorite as Disinfectant

- Ferric Sulfate as Coagulant

Laboratory and Field Testing

• Very effective in visually cleaning dirty water

• Effective in killing bacteria (>99.99999%) and viruses (>99.99%) that cause typhoid, cholera, and hepatitis

• Effective in removing chlorine resistant parasites like giardia and cryptosporidium (>99.9%)

• Effective reduction in heavy metals (e.g. arsenic and lead), organics, and pesticides

Health Intervention Studies

Six studies, More than 25,000 People showed Average Diarrhea Reduction of 50%

•Diarrhea Reduction

– Guatemala (2 Studies, Rural)

– Kenya (Turbid water)

– Pakistan (Urban)

– Liberia (Refugee camp)

•Arsenic Removal

– Bangladesh

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P&G Children’s Safe Drinking Water Program

• P&G’s global cause P&G Live, Learn and Thrive® focuses on the development of children in need, ages 0-13,

• The Children’s Safe Drinking Water Program is our signature global program

• CSDW is a not-for-profit program with two focus areas – social markets and emergency response

Sustained Efforts in Developing World

• Work with international social marketing experts including PSI with USAID support in several countries

• Existing programs in 14 countries

• Work with community based groups, schools, clinics to create habit change

• Increases product availability, creates jobs, and is sustainable

Emergency Relief

• P&G packets are easy to transport, shown to be well accepted & used correctly in emergencies

• Distributed in most major disasters – tsunami, floods, earthquakes, hurricanes, cholera outbreaks in Africa

• Global partners include: – AmeriCares – CARE– Catholic Relief Services– IFRC (Red Cross)– Population Services International (PSI)– UNICEF– World Vision

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P&G Children’s Safe Drinking Water Program Global Reach

P&G CSDW Efforts to Date

• Delivered over 4.9 billion liters

• 14 Social market countries

• Emergency relief provided in more

than 65 countries

• Prevented over 202 million days of

diarrhea

• Helped save tens of thousands of

lives

• Goal: Save One Life Every Hour

by 2020

ACS GOAL

Provide 1.5 million liters of safe drinking water by the end of 2012

How can you help?

• Donations by ACS members and members of your community

• Collect money during outreach events

• Partner with local businesses to collect money

• Share the facts related to safe drinking water

How You Can Help

Help support the P&G Children’s Safe DrinkingWater Program. Every bit helps.

•Tell your family & friends about water issues around the world

•Write a letter to your Representative & encourage them to support water issues

•Conduct a fundraiser to support water programs in developing countries

$1.00 gives a child clean water for 50 days.

$7.50 gives a child clean water for a year.

$30.00 gives a family clean water for a year.

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More Information and Sending Your Funds

• Additional information can be found at www.csdw.org

• Checks (DO NOT MAIL CASH) should be made payable to and mailed to:

American Chemical Society

Attn: Development Office

1155 Sixteenth Street, NW

Washington, DC 20036

o Please indicate that the check or money order is for the Coins for Cleaner Water project.

o All donations are tax deductible and receipts will be issued to donors who pay by check or money order. For more information about obtaining individual receipts, email olsa@acs.org.

Chemists Providing Safe Water Through Chemistry

It’s the right thing to do.

19American Chemical Society

Together, we can make a difference!