coir industry supply chain management

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    SUPPLY CHAIN MANAGEMENT

    Vishak Anand (13utb40)

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    Product

    COIR

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    Geographical Area : Kerala

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    Coir Trade

    Global annual production - 350000 metric tons

    India and Sri Lanka produces 90% of total globalproduction

    Major coconut growing states in India : Kerala,Tamil nadu, Karnataka, AP, Maharashtra, Goa, Orissa.

    About 5.5 lakh persons get employment in the industry

    - mostly part time Exports from this industry are 70 crores annually.

    Only 50% of total coir husk is used in coir industryRemaining used as fuel in rural area and small industries

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    Product line

    Handloom mats

    Mattings

    Geo-textiles

    Coir fiber

    Curled coir

    Coir pith Curled rope

    Coir yarn

    Coir handicrafts

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    Coir yarn Coir pith Geo textile

    Coir mattings Coir mats Coir handicrafts

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    Competitors

    In kerala Palm Fiber (India) Pvt. Ltd., Aleppey

    The Aleppey Company Indian Emporium, Cochin

    Outside kerala Central Coir Industries, Bangalore National Fiber & Coir Products, Tamil Nadu

    Bharat Curled Coir Industries, Salem

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    Cost Of Production Handloom mats

    Based on designs and materials used

    Cost= Rs 100-250

    Mattings

    Based on design and area

    Cost = 10-15 per square feet Geo-textiles

    Based on area

    Cost = 15-25 per square feet

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    Curled coirBased on length and diameter

    Cost

    0.5 mm in diameter= 3-5 per meter1 mm in diameter = 4-7 per meter

    Coir pith

    Based on size

    Round shaped pith of .5 meter diameter = 15rsSquare pith of 0.5 meter = 18-25 Rs

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    Coir handicrafts

    Based on designs

    Cost = 250-1000 per piece

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    Role of product

    Main role of product is that it is used in construction

    works

    Products such as mats and mattings are used forinterior designing purposes

    Products such as coir pith and Geo- textiles is used

    for agricultural purposes

    Handicrafts are used as show piece.

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    Stages involved

    Collection of the main raw material, namelycoconut husk

    Fiber extraction of the husks

    Spinning of coir yarn and production of ropes

    Dyeing

    Weaving Marketing of products in India and abroad.

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    Suppliers Procurement Husk

    Fiberextraction

    Chemicaltreatments

    Spinning Dyeing Weaving

    Customers

    1 Day

    1 Day2 Days

    3-4 Day 2 Day

    16-20 days

    3-4 Days

    1 Day

    Drying

    Wholesaler/retailers

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    PRODUCTS

    WHOLESALERS

    RETAILERS

    END CUSTOMERS

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    Drivers of supply chain

    Inventory Needs more space

    Transportation Cost is high

    Pricing - Cost of goods is increasing butat a lower rate

    Sourcing - procuring raw materials forproduction activities.

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    IMPORTANT PARTNERS IN SUPPLY CHAIN

    Coconut Planters

    Wholesalers

    Retailers Customers

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    PLAN

    SOURCE

    MAKE

    DELIVER

    Procure raw materials from coconut

    planters for manufacturing coir.

    Transformation of rawmaterials into

    finished goods( coir products)

    Order, Transportation, and Distribution of

    coir produce

    RETURN Returning of products due to damage

    Demand & supply

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    INNOVATIVE PRACTISES

    Alternative to plywood that is made by

    impregnating a coir mat with phenolformaldehyde resin and curing it under heat andpressure.

    Production of Biogas from Coir Pith

    Innovative designs suitable for mats, mattingand carpets

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