colateral octavio cervera_digital_marketing_lleva tu marca a la pole position 2016
TRANSCRIPT
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@cerveraoctavio
Lleva tu empresa a la Pole Position
www.colateralmkt.com
con Marketing Digital
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millones de usuarios de internet en México (más de la mitad de la población)
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millones de usuarios Latinoamérica.
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Dos de pastor c/wifi gratis. Dos de pastor c/wifi gratis.
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77% 7 % 7 hrs/diarias
34% 54%
MOVIL LAP DESK TAB
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Uso de Redes Sociales en México
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Muy Bien.
Ya estamos en línea. ¿Y ahora?
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Evolución Marketing & Publicidad
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ESCRIBEME UNA CARTA
HABLAME POR TEL
MANDAME UN MAIL
TXT ME
SENIORS BOOMERS GEN X MILLENIAL GEN Z 1920-45 1945-1965 1966-1980 1980-2000 2000-?
SNAP ME
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MULTI GENERACIÓN
X X
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LAS ERAS DEL MARKETING
@cerveraoctavio
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ERA DEL
HIELO
1940
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ERA DEL
PREMIO
1960
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ERA DEL
GRITO
1980
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C A R T E R A M A T A C E R E B R O
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Que me compres!, carajo!!
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MAD MEN =
MAD WORLD
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Estoy harto de ser un
objeto de venta
respétenme
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R.I.P.
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ERA DE LA INTELIGENCIA
2016
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L A E R A D E L M A R K E T I N G
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L E Y D E AT R A C C I Ó N
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“La consumidor no quiere ser un contacto más; quiere tener una relación”
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En MKT Digital
NO le entres a
ciegas
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“De los consumidores no creen que las empresas dicen
la verdad en sus anuncios”
En el marketing tradicional.
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del proceso de venta se hace antes de contactar a la empresa.
En el marketing digital
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VENTA
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VS
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Presencia
Valoraciones
Alcance
Visibilidad
Momento preciso
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Posicionamiento
Impactos visuales
Referidos
Fidelidad
Relaciones
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E L D U O D I N Á M I C O D E L M K T D I G I TA L
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C E R E B R O M A T A C A R T E R A
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“ de los consumidores
entran primero a internet antes de
decidir una compra
tradicional”
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EL COMPRADOR TIENE EL PODER
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VENTA TRADICIONAL
VENTA DIGITAL
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L A V E N TA D I G I TA L
ESTAR PRESENTE CUANDO EL CONSUMIDOR TE NECESITA. NO ANTES, NO DESPUES.
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T E N D E N C I A S d e p r o m o c i ó n d i g i t a l d e p r o m o c i ó n d i g i t a l
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1.6 BILLONES MUNDO
61 MILLONES EN MEXICO
9 HORAS DIARIAS
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ANTES HOY
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Botones de compra optimizados para móvil
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Formato de Video
Video Antes Video Ahora
29% del uso. Creciendo 8% anual
60% DEL CONSUMO DE VIDEO EN EL MUNDO SERÁ EN UN CELULAR
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Facebook Carrousel Navega horizontalmente como foto panorámica Facebook 360° videos
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Facebook Canvas Facebook Interactive
360 Ads
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Facebook Lead Ads Captación de leads prospectos
auto-llenado sin afiliación a redes
Don´t follow me. Buy from me. @cerveraoctavio
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Filtros Por geolocalización
Promo Lenses Ads
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Pinterest Cinematic Pin Video se mueve conforme tu navegación adaptativo
Instagram Stories
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“The opportunity of defeating the enemy is provided by the enemy himself.”
“La oportunidad de derrotar a tu enemigo, es brindada por el enemigo mismo” .
inteligencia digital
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Buscar o que te encuentren …esa es la clave
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+ 1 billón de sitios web en el mundo
.com
700,000 sitios .mx
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AT R A E R
CO N V E RT I R
C E R R A R
ASOMBRAR
PROMOTOR EMBAJADOR
RECOMENDAR
EXTRAÑOS
VISITANTES
PROSPECTOS
CLIENTES
Inbound
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VISIBILIDAD Posicionamiento digital = ranking
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Atracción
Para dar el siguiente paso.
Cortejo «digital»
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L A E N C R U C I J A D A
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Relación CONVERSIONES
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CLICK CONVERSION
Comentarios en Blog
Compra
Descarga eBook
Formulario Contacto
Afiliación Newsletter
Afiliación a emails list
Visita Repetitiva
Eco Social
Afiliación a Redes / Follower / Fan
Prospecto Calificado
Inscripción Webinar
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Cierre
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DEL AYER
LOS ACTIVOS DEL MARKETING
ANUNCIOS
SPOTS
STANDS
FOLLETOS
VIDEOS
DE HOY
FOLLOWERS
FANS
ENGAGEMENT
AFILIACIONES
IMPRESIONES
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Digital Marketing Baby Steps
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No solo comiences a hacerlo; ten un plan. Inicia paso por paso. No entres con todo. No aceches. Interésate en tu audiencia, céntrate en tus consumidores. Inicia hoy, evalúa y corrige. Logra relaciones.
ANALIZA
DEFINE
ACTUA
Digital Marketing Baby Steps
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“En el futuro, los prospectos reaccionarán tan positivamente al marketing pre-cognitivo que te hablarán ellos mismos para decirte que les vendas.” @cerveraoctavio
“En el futuro, los prospectos reaccionarán tan positivamente al marketing pre-cognitivo que te hablarán ellos mismos para decirte que les vendas.” @cerveraoctavio
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@cerveraoctavio
Lleva tu marca a la Pole Position
www.colateralmkt.com
con Marketing Digital