collaborating in the global village marketplace
DESCRIPTION
This is the presentation for the ARK Web 2.0 in Business conference in Perth, 29-Jun-2009.TRANSCRIPT
Understanding Web 2.0 in the
Enterprise
Key aspects to collaborating with technology in the
Global Village Marketplace
The loss of the village marketplace
The loss of the village marketplace
• Trade• News• Politics• Sport• Entertainment• Consumers ↔ Producers• Business ↔ Social
Social Media is changing the world by changing how we can communicate
“The moment our generation is living through is the largest increase in expressive capability in human history.”
- Clay Shirky
1:1 ∞:∞ 1:∞
Talked to
Talked with
Talked amongst
The village marketplace is back!
• TradeTrade• NewsNews• PoliticsPolitics• SportSport• EntertainmentEntertainment• Consumers Consumers ↔ Producers Producers• Business Business ↔ Social Social
How does this effect the way we do business?
Distributed cognition - The power of the groupEdwin Hutchins
Bridge of the USS Palau
Pilothouse
Pelorus
StarboardWing
Pelorus .
PortWing Charthouse
Chart table
Radars
Helm
Capt.table
Capt.chair
Flig
ht-d
eck
(5 s
torie
s be
low
)
Breaking the rules to stay on track
Changing the way things are done
Changing the way things are done
Reassigning resources
Quick change can be lasting… …if there is leadership & cultural fit
“Most people are quite autonomous…
Yeah, not a great deal of hand holding”
“Most people are quite autonomous…
Yeah, not a great deal of hand holding”
“There was massive growth…I guess it was
because it was easy to use”
“There was massive growth…I guess it was
because it was easy to use”
“Don’t complain…about the procedure being bad. You just
go and re-write it until you think it is sufficiently good”
“Don’t complain…about the procedure being bad. You just
go and re-write it until you think it is sufficiently good”
1) It gives us new opportunities in how we interact with our customers
How would your business fair in the old village marketplace?•Would your reputation hold up?•What could you do differently because of the close relationships between your customers?
2) It opens new possibilities in how we work as a business
In the 80’s and 90’s we realised both our businesses and their environments are complex……but we kept trying to control both like they were simple & predictable.
2) It opens new possibilities in how we work as a business
Now we have the technologies & techniques to harness some of that complexity and make the most of the new marketplace.
What is the difference betweenWeb 2.0 in Business… …and Enterprise 2.0?
It’s about seeing the new marketplaceand understanding our place
within it.
Thanks
Blog: www.DeltaKnowledge.netTwitter: DeltaKnowledgeLinked-In:
www.linkedin.com/in/stuartfrench
Three principles to get started on the journeyThree principles to get started on the journey
Principle 1:Consider the application,not just the tool
Is our culture suited to wikis?
Could our culture solvea problem like this collaboratively?
Principle 2:Consider the culture of the group, not just the company as a whole
Principle 3:Let participation guide evolution
Thanks
Blog: www.DeltaKnowledge.netTwitter: DeltaKnowledgeLinked-In:
www.linkedin.com/in/stuartfrench