collecting, connecting, sharing the key to the future of ...€¦ · collecting, connecting,...
TRANSCRIPT
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Collecting, Connecting, Sharing
The Key to the Future of the Shipping Business Copenhagen 11 May 2010 @thomaspower on twitter
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History • 1989-1999 – Birth of WWW
• 2000-2010 – Ecommerce Decade - transactions
• 2010-2020 – Social Media Decade – people
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Social Media
means - The
Peoples Network
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Dear brands of the world …
Most of us have stopped paying attention to you, because we don’t think that you are genuinely interested in us any more. So we use Facebook and Twitter. Find us there.
Yours, etc., The People xxxxxx
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Collecting • Names
• Numbers • Facts
• Information • People
• Intimacy • Trust
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20th Cen: Mass Marke/ng
70’s / 80’s Crea/ve Adv.
90’s: Guerrilla Marke/ng/Adv.
‘95 onwards: Info economy
NOW: Conversa/on economy
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20th Cen: Mass Marke/ng
70’s / 80’s Crea/ve Adv.
90’s: Guerrilla Marke/ng/Adv.
‘95 onwards: Info economy
NOW: Conversa/on economy
Enterprise
Broadcast has been replaced by Conversa/on
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Conversation Marketing supersedes
Broadcast Marketing
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20th Cen: Mass Marke/ng
70’s / 80’s Crea/ve Adv.
90’s: Guerrilla Marke/ng/Adv.
‘95 onwards: Info economy
NOW: Conversa/on economy
Enterprise
Individual
Broadcast has been replaced by Conversa/on
The individual has much more control / reach
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Connecting • Shipserv • Facebook
• Twitter • Linkedin • Ecademy • Youtube
• FourSquare • Gowalla
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Who’s attention hot? Google (search) … Facebook (friendship) … YouTube (TV) … Twitter (gossip) … iPhone (mobile) … Wikipedia (reference) … Ecademy (support) … Me (I have yours right now).
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Who’s not? Banks … Brands old and new … Governments … Politicians … Newspapers … Media … TV … Religious groups … Charities
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The power of attention
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Attention is in very short supply
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Are you getting any attention?
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gentle steps and questions?
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Where is your attention?
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Who has your attention?
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What has your attention?
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Sharing • Moments, Stories, Successes, Failures • Blogs • Videos • Tweets • Groups • Meetings • Boardrooms
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Sharing • Moments, Stories, Successes, Failures • Blogs • Videos • Tweets • Groups • Meetings • Boardrooms
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What’s your Social Media Plan?
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Who’s in charge of your Social Media Plan?
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Who are your Social Media Partners?
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When does your Social Media Plan begin?
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They are waiting for you
to engage
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Collecting, Connecting, Sharing
The Key to the Future of the Shipping Business Copenhagen 11 May 2010 @thomaspower on twitter